Before writing your resume, you need to know the principle 1. A resume is like a soft article selling goods, which sells you, so highlighting your core values is the key! Principle two. Just like different products have different target customers, the core value of your "product" must match the needs of your target customers, so writing a resume according to the recruitment needs of the company/position will have the opportunity to attract buyers. Principle 3. Never repeat, be brief and to the point. HR reading your resume is very busy. His eyes stay on your resume for no more than 3 minutes. If he doesn't pay attention to you in these three minutes, your resume will sink into the sea. Therefore, if you can write on one page, don't write on three pages. Every work experience writing follows my own TMR rule, that is, what work T (task)+what method M (method)+what result R (result) is achieved. It is not difficult to extract the keywords of users' recruitment requirements for operating posts: user growth, user transformation and user stickiness (retention/activity). Since your resume is not only for one enterprise, it is necessary to put out the job recruitment needs of all target delivery companies, extract common keywords, and write a resume in the same position around keywords, so that your resume can be one enemy. Work experience based on recruitment needs 1. User growth/acquisition channel search writing work experience according to TMR law: T: Responsible for user growth M: Through the investigation and return visit to new users, gradually improve the portrait of target users, especially based on the analysis of the usage scenarios of target users, judge the best time and channel to reach users R: The weekly user growth rate is as high as 2%, that is, responsible for user growth. Through the investigation and return visit to new users, the portrait of target users is gradually improved, especially based on the analysis of the usage scenarios of target users, the best time and channel to reach users are judged, and the growth rate of weekly users is increased by 2%. (I chose the method of "user portrait perfection" because it was mentioned in the recruitment demand of sogou. The closer the experience is to the recruitment needs, the easier it is for HR and interviewers to look at it. Operational interview skills There are things about user portraits in the brain, which can be referred to in detail. As for the method you should use in your resume, it depends on the company you want to deliver and what is written in the recruitment requirements. ) t: responsible for finding the channels for obtaining customers m: passing the growth test of five channels r: finally determining two channels for continuous drainage. The customer acquisition cost is only 2 yuan/person, and the conversion cost of paying users is lower than that of 35 yuan, but the life cycle value of users exceeds 100 yuan, LTV >; CAC, that is, responsible for finding customer acquisition channels. Through the growth test of five channels, a channel that can continuously drain was finally determined. The customer acquisition cost is only 2 yuan/person, and the conversion cost of paying users is lower than that of 35 yuan, but the life cycle value of users exceeds 100 yuan. LTV >； CAC. (The two methods of "channel growth test" and "comparison between LTV and CAC" are selected to highlight the operational capability of this part, because these two methods have been mentioned in JD. The recruitment needs of COM. Operational interview skills There are details about these two methods in the brain, which can be referred to. As for the method you should use in your resume, it depends on the company you want to deliver and what is written in the recruitment requirements. ) The above are just two examples. You need to write the skills of user growth according to your own work experience. The principle of writing is to highlight your ability in user growth with your real experience. Even if R is not very good, express M clearly. The interviewer can understand that R is not good because the budget is not in place, the team is not strong and the time is not mature. As long as M is innovative or experienced, you must be a useful talent. The method of user growth (M) is to be prepared as much as possible, not only on the resume, but also for the interview, in case the interviewer asks questions at the end. The specific growth strategy can draw lessons from 18 new channels and fission marketing contents in the operational interview skill mind map. Work experience II. Improve user conversion rate Write work experience according to TMR rule: T: Responsible for improving user conversion rate M: Through a series of growth tests such as paid product analysis, user purchase intention survey, pricing strategy test and realization link polishing R: Continuously improve purchase conversion rate. Within a week, the first purchase conversion rate is as high as 29%, and the re-purchase rate is 50%, which is responsible for improving the user conversion rate. Through a series of growth tests, such as paid product analysis, user purchase intention survey, pricing strategy test, and polishing the realization link, the purchase conversion rate is continuously improved. Within a week, the conversion rate of the first purchase was as high as 29%, and the repurchase rate reached 50%. When writing your own work experience, the transformation performance must conform to the actual situation of your own industry, and don't blindly exaggerate. The method to improve the conversion rate (M) can learn from the five steps to improve the conversion rate in the mind map of operation interview skills. T: Responsible for upgrading users' ARPU: packaging similar products into products with different price points through differential pricing method, so that users with different price affordability can contribute different profits. R: Maximizing profits, that is, responsible for upgrading users' ARPU, packaging similar products into products with different price points through differential pricing method, so that users with different price affordability can contribute different profits, thus maximizing profits. (The reason why "enhancing ARPU" is chosen to highlight this part of the operational capability is because the ARPU value is mentioned in the recruitment demand of JD.COM. As for what to highlight in your resume, it depends on the company you want to deliver and what is written in the recruitment requirements. There are many ways to improve ARPU. When you write about your past experiences, you can focus on the products of the target delivery company, or describe them in the way you can. The methods to improve ARPU (M) can learn from the mind map of operation interview skills, including 15 product pricing method and 12 profit promotion method, so as to improve the conversion rate. ) Work experience 3. Improve user stickiness/retention rate Write work experience according to TMR rule: T: Be responsible for improving user retention rate M: Reward users who repeatedly use products and services by offering rewards to users who have key behaviors, R: Keep user retention rate at 25-35%; 10- 15% 7 days; Retain 5-8% on the 30th, that is, improve the user retention rate, and keep the user retention rate at 25-35% by providing rewards to users with key behaviors, constantly upgrading products and services, and rewarding users who repeatedly use them. 10- 15% 7 days; Keep 5-8% on the 30th. When writing your own work experience, the retained achievements must conform to the actual situation of your own industry, and don't exaggerate blindly. The method (M) to improve the user retention rate can learn from the strategy to improve the retention rate in the mind map of operation interview skills. Tip: Since HR and interviewers are usually most concerned about the experience and experience of their last job, you should focus on writing. As for further work experience, try to rely on users to operate the job content. Finally, help you interview successfully! Like you, I got the brain map of this article from many companies.