1, use "artillery tactics" to blow up a multimillionaire.
10 years ago, a clothing store named "One Plus One" was quietly born in Guangzhou. The boss was 20-year-old Chen Zhanhong.
10 years later, "One Plus One" developed from a family clothing workshop to a clothing design company, and then "One Plus One" Industrial Co., Ltd. was established. In the absence of capital, during the period of 10, Chen Zhanhong changed from a self-employed person to a big boss with more than 20 enterprises, with assets of tens of millions of yuan, and only exported clothing, earning about150,000 dollars a year.
Such a rapid and remarkable development, in addition to the good weather, geographical location and people, superb market manipulation skills can not be underestimated.
"One plus one" industries include clothing, electrical appliances, footwear and catering. But clothing is the big part, and clothing income accounts for 80% of the total income. The updating of clothing styles and fabrics is based on seasons and months. How to keep the pulse of quasi-market in the rapid alternation is very important. Chen Zhanhong said that he used the "gun-throwing tactics", that is, every time he designed a novel garment, he had to put a row of "top guns" on the market to test the market demand, and then decided the second and third batches according to the sensational effect of the first row of guns.
The advantage of "one plus one" is that it bombards the market in a controllable way, and there is always room for every new product to enter the market. Never "bomb" too much, just stop. Chen Zhanhong's idea is that customers buy things just like eating. If something is too full at once, they will get bored with it and stop being interested in it.
The product is disposable, but the trademark is long-term. If there is no capital for starting a business, if you are tired of the "one plus one" trademark, it will be difficult to open up the future market. Therefore, when every new product sells best, the next new product is mature, so you can bombard the market with "fast" and "new" in turn.
In order to ensure the "fast" and "new" characteristics of "one plus one" products, Chen Zhanhong attaches great importance to information, and strives to transform information into products in the shortest time and seize the "tide" of clothing. At present, there are as many as 20 styles of "one plus one" suits. Entrepreneurship has no capital, and it is impossible to win in the market by relying on "fast" and "new". The real owner of the market is the customer. Only by winning customers can we win the market and ensure the "prosperity".
As a result, "one plus one" introduced the methods of "tailor-made" and "lifetime warranty". Overseas visitors, married customers and some special customers can go to "one plus one" to tailor high-end suits. The methods of "one plus one", "tailor-made" and "lifetime warranty" are generally introduced. Overseas visitors, married customers and some special customers can go to "one plus one" to tailor high-end suits. Anyone who buys a suit at "one plus one" can also have a "lifetime warranty", and a suit that doesn't fit fat can also be modified to fit. This "one plus one" clothing store specializing in suits has expanded from one to seven, but it still can't meet the demand. A handyman earns 500 thousand a year.
He is a loser, a liar and a deserter in the mall. No one takes him seriously because he has no condition to compete with others. So, how did Su Hongda get ahead? Entrepreneurship without capital is far ahead on the road to success, making the company's annual income exceed 500 thousand? Su Hongda was not uncommon last year. At the age of 35, he was a handyman in a factory. His monthly income can only support a family of three, and he needs his wife to do some odd jobs for others to help make up for the family. 35 years old is a turning point in HTC's life. One day, he passed a real estate agent near his home and found the staff in it dozing off. Although the sale of the building was busy at that time, it happened that only the real estate company was deserted, and there were few building materials posted at the door, and the news of the company's resignation was attached. HTC suddenly had a brainwave and thought it was a rare opportunity. Although he didn't have enough money to do some small business, his mother-in-law had a lot of savings, so he decided to discuss it with her. When he started his business, he reduced the client introduction fee to a minimum and only got half of the commission.
In addition, he adopted the policy of "stalking and beating", not afraid of wasting his breath, and constantly introduced suitable houses to customers. Less than the last moment, the other party finally found his ideal house, and he will never give up easily. Many customers come to real estate companies to buy houses, but they have no ideas in their hearts. If the salesman knows how to grasp his own psychological weakness and serve customers sincerely, customers will naturally rely on you and will not buy from other real estate companies.
Step 3 borrow chickens to lay eggs
In modern economic activities, when their own economic strength is insufficient, they want to develop their careers. Many people will also borrow money, invest in production, earn money back and develop their own strength. This business strategy is also called "debt management, no money to travel all over the world." However, today, as we all know, "chicken" is not so easy to borrow, and many skills should be paid attention to. Giving people the word "trust" is the fundamental solution in borrowing chickens.
In Guangzhou, Yue Yaxian, a private entrepreneur with millions of assets, was poor at home. The salary of 36 yuan depends on whether he will do it or not, not to mention getting rid of poverty and even making a living. He is determined to make a career. Starting a business without funds, I thought that my neighbor Aunt Pan had several sons in Hong Kong, so I borrowed money from her. Began to borrow 10 yuan and promised to pay it back in a week, but he didn't touch the money at all, just locked it in a box and paid it back on time when it was due. After a month, he borrowed 20 yuan from Aunt Pan, and she decided to pay it back. He doesn't need it. The original money is refunded at higher interest. Borrowing again and again, returning again and again, half a year has passed, and I really haven't used any borrowed money. When Aunt Pan repeatedly praised her as "trustworthy", Yue Yaxian told her the idea and difficulties of opening a "small shop convenient for residents' lives". Aunt Pan was really cheerful and comforted him with a smile: "Don't worry, Yaxian wants to open a shop, and it's no problem to lend you 10,000 yuan." In this way, Yue Yaxian raised venture capital with good "word of mouth". Money is hard capital for investment and entrepreneurship. For people who have no money or lack of financial resources, as long as they can borrow money, they can get what they want. China Bank has more than 200 billion personal deposits. If you are a reputable businessman, you will never have to worry about lack of money.
4. Rich people with millions of dollars around their waist
Huang Guangyu finally understood this truth. The 22-year-old boy from Shantou, Guangdong Province hasn't figured out how to make money. He is a wholesaler of household appliances. His hometown has a lot of business and fierce competition. He felt that there was room for survival, and he went north in one breath and went straight to Inner Mongolia. Inner Mongolia is very big. Huang Guangyu wandered around for a year and didn't make much business, but he learned the trick of making money from the honest character of Inner Mongolia people. 1987 Before the Spring Festival, he transferred from Inner Mongolia to Beijing and returned to his hometown in Shantou for the New Year. Because Spring Festival travel rush was nervous about grabbing tickets, he was bored for a few days, so he wandered around the electronics store in Beijing and met a friendly clerk and boss, trying to contact some business.
Huang Guangyu, with a sincere personality, does not "black" the money that should not be earned, and gives profits to customers to the maximum extent. Even Huang Guangyu himself did not expect that he could start a business without capital. After three days of shopping, he actually got an order of 6.5438+0 million yuan. It is really a blessing. Huang Guangyu feels that he has got the know-how of doing business and the door to wealth. You must bravely walk on the right path in the world. In the past year, Huang Guangyu started a joint venture with Beijingers to establish Gome in niujie. Although Huang Guangyu is not very powerful, he is very graceful. He bought the best and most popular goods, but sold them at the lowest price in the city. Before long, colleagues in Beijing and Tianjin all knew that there was a Huang Guangyu in niujie who was not a "black" person. Huang Guangyu relies on honesty to win credibility and do business. His wholesale business is developing rapidly.
A year later, he started to do retail again, which was more trivial than wholesale. The competition is also more intense, and the bosses of various electrical appliances companies are trying their best to attract customers, each with its own brilliant ideas. Starting a business without capital, although the business world has changed, Huang Guangyu still insists on his old ideas and gives his credibility in a down-to-earth manner. This time, he is more sincere than before, and he has set up a "maintenance station" himself. As long as the goods sold in his shop can enjoy the after-sales service of his "Yahua Electrical Service Center". Today, Huang Guangyu's Shantou Gome Enterprise Corporation has seven branches in Beijing, with an annual turnover of tens of millions of yuan. He himself is already a millionaire.
5. From tramp to millionaire
Feng Zhijiu used to be a tramp, wandering around. Although he experienced hardships, he was penniless. 1990, Feng Zhijiu followed millions of gold diggers to the Pearl River Delta, only to find that it was already overcrowded. He wanted to work in a factory, but the factory refused to accept him because of his age and lack of skills. Feng Zhijiu was bored and wandered around the factory. He saw the workers running to the shops in the street with lunch boxes after work, and also saw the hungry tramps in the street. When he turned his head, why not open a small shop for migrant workers to eat?
So he settled down and rented a private house as a kitchen, taking two barrels of grain at noon and two barrels at night every day and selling them to the homeless. At the end of the day, he can earn 30 yuan. Soon, he scraped together 37,000 yuan, rented a 5-square-meter shop on Huangpu Avenue in Guangzhou, got a license, set off firecrackers and opened a fast food restaurant. When Feng Zhijiu's small restaurant opened, it attracted many customers just like flowers attract butterflies. His main knack for doing business is low fees. At that time, the restaurant fast food in Guangzhou was the lowest in 2 yuan, but it was 1 yuan. If you don't have the capital to start a business, 1 yuan won't come to dinner! Feng Zhijiu worked hard for a month, and earned 2000 yuan after checking out. Later, he added tables and stools, hired temporary workers, expanded the facade, and sold powder for breakfast and rice for dinner every day, all for one yuan.
So there are more than 500 customers every day, at least as high as 1000. The secret of his making money lies in small profits but quick turnover. Each serving of 1 yuan food actually doesn't earn money, but with good intentions, you can earn a few cents. If you can sell 1000 copies every day, you can earn 300 yuan, which is 9000 yuan a month. A tramp has become so good at business. A few years down, Feng Zhijiu has been worth millions. Until now, his fast food price is still 1 yuan. People call him "1 yuan enjoys wealth".
6. Self-made female college students
Li Suer is gentle and warm, with a scholar's face, calm and kind. She was born in the physics department of Sun Yat-sen University and was once the vice-president of the Student Union. Full of ideals, I am ready to take the academic road and devote myself to the country and nation with science, hoping to benefit mankind in the future. However, during the period of 1957, the political storm in the mainland caused her great psychological trauma and hurt her family. Her honest and frank husband was demoted to the "right wing" overnight, and she herself was labeled as "right opportunism".
Since then, endless torture has befallen her. 1958, she left the land where she grew up and came to Hong Kong with four Hong Kong dollars. In principle, she can get the support of her father in America. However, the distance between the two places is far. Starting a business without funds, she persisted in her struggle with the scientific spirit of a scientist. With a strong personality in tenderness, she started from scratch and started from the lowest level of work. A young man with the ideal of being a scientist entered the ranks of factory women workers. Science is practical, and so is she. There are always ups and downs in life, as well as highs and lows. Even scientific experiments have to go through thousands of times to succeed. Madame Curie's indomitable spirit inspired her to work, cram at night, go to English college and be admitted to technical college. Five years later, her husband also came to reunite. Later, her three children were all grown up and sensible, and they were as strong as their mothers, not afraid of difficulties, and buried themselves in entrepreneurship. She started a factory from the foundation and opened a processing factory in her early years, making it difficult to start a business. She started renting a few hundred square meters, and today the factory is 7,000 square meters, which is nearly 10 times. At that time, toys and doll clothes were produced and processed by famous American factories, mainly sewing. Three years later, she began to set up her own factory. She runs a hardware factory, starting from making ordinary household goods (such as nails) and gradually developing into high-quality products. Starting a business without capital, she has now become the founder and general manager of Wenhua Industrial Co., Ltd., and many of her products have reached the level of patent application from principle to appearance, which shows that her products are extremely original. For many years, she insisted on producing household products. In recent years, she expanded her business to produce household appliances. Products are exported to Europe and America. 7. A magician who makes money
1982, Zhou, who just put down the "young crops" or the Red Cross health box, was only a 24-year-old boy. The "barefoot doctor" lost his qualification to practice medicine, which also means that he will return to the ranks of farmers. Entrepreneurship without capital, in the Chaoshan plain with a large population and a small population, "there is no gold in the field" is an old jargon that everyone knows. One day, Zhou, who was in a hurry at home, was drinking morning tea in town. I heard that Shanghainese love candied fruit, regardless of whether there are maggots in the preserved jar. Zhou is a calculating person. He thinks that almost every local family has a big salt pot. When harvesting fruits every year, they pick out the inedible fruits and pour them into preserved fruits, so they can't eat them. If these things are taken to Shanghai, they may make money. So Zhou scraped together the travel expenses of 70 yuan and took 30 Jin of candied fruit to travel to Shanghai.
When he arrived in Shanghai, he went to several food stores with candied fruit, and the answer was almost the same: "I can't do business with you without a state-owned collective industrial and commercial license!" " That night, he spent it under the eaves of Nanjing Road. Keep a big bag of candied fruit and worry straight. One door closes and the other opens. In Rosty Yi, a hipster met him and promised to help him out. With his business license, bank account number and wholesale ticket, this fellow villager quickly sold 30 kilograms of candied fruit at the price of 168 yuan. The fellow villager gave Zhou 100 yuan in cash and left. Although 100 yuan was not a huge sum for the week at that time, what made him even more excited was that his colleagues earned 68 yuan in 10 minutes with their business licenses, making money like magicians. He secretly vowed: I also want to be a magician who makes money.
After returning home, Zhou got three business licenses: state-owned, collective and individual. In the year of 65438+February, he averaged 0 per kilogram. 9 yuan bought nearly 1 ton of candied fruit in his hometown and went to Shanghai again. Because he holds various versions of business licenses this time, his candied fruit business is particularly prosperous. This time, he made a net profit of 1500 yuan, which was his income as a "barefoot doctor" for six years.
This success made Zhou even more ambitious. He set up a "preserved fruit purchasing station" in his hometown and rented an apartment in Shanghai. Every night, according to the sales trend of Shanghai candied fruit market, he asked his secretary to make a production plan and telex it to his hometown. There is no entrepreneurial capital. At the same time, he chartered one of the long-distance transport convoys from Chaozhou to Shanghai every day. In the past few years, Zhou has become a famous king of Shanghai candied fruit market.
8. Breakthrough
Shenzhen Haibin Real Estate Co., Ltd. was established in the summer of 1987, but until the autumn of 1990, due to system and management reasons, the company did not make great achievements. When Feng Xingmin, the current general manager, took over, the company had only five employees, an office, a telephone extension and a small piece of land. Faced with this stall, they started from the land they owned. In accordance with international practice, the planning, design, site management, infrastructure, sales and other real estate business links are dissected, so that each link can attract the best talents to their own projects. If there is no capital to start a business, the whole real estate operation will become a systematic project, and the employees of the company will concentrate on the macro-control of the project, as well as economic calculation, market analysis, information collection and so on. In that year, it received remarkable economic benefits. Achieve a per capita foreign exchange earning of HK$ 2 million. With a profit of HK$ 650,000, the company jumped from a loss-making enterprise to a remarkable profit-making household. 9, the young and the old broaden their thinking
Guangzhou Plastic Flexible Packaging Factory is a small welfare factory. In the factory 100 employees, the disabled account for 54%. The audit result of 1986 shows that all the working capital of 270,000 yuan was lost. He owed more than 400,000 yuan in debt and has reached the point of bankruptcy. At this point, Xie Yao is in danger. After taking office as the factory director, he introduced the risk mechanism and gradually contracted the workshop collectively, which quickly turned the enterprise into a profit. 1988 for risk contracting through bidding, the contractor has to pay 20,000 yuan in risk of mortgage first, so as to ensure that the profits handed over to the factory department will increase by 7% every year, and the income of workshop workers will also increase by 7% every year. Without capital, the risk mechanism urges contractors to make every effort to expand commercial profits.
Because the carton, carton and plastic workshops are independent product workshops, the contractor can operate independently, which makes them get rid of the complicated mechanism of the business department and can schedule the production, supply, sales and living business expenses, and their business operations are extremely active. They carry out piecework for workers in the workshop and contract tasks for supply and marketing personnel, reflecting heavy rewards and heavy penalties. All of a sudden mobilized the enthusiasm of the workers. The machine utilization rate of Class 6 in plastic workshop increased from 4% before contracting to 97%. The production of the whole factory shows good signs of prosperity. In the past three years, the risk management mode of risk contracting has made the profit of the whole factory reach a record high, 199 1 year. The profit is 380,000, which is five times that before contracting. The average monthly income of employees has increased by 84% compared with three years ago. In addition, they added eight machines and equipment and paid off their debts.
Entrepreneurship without capital? Sweeping the floor earns 400 thousand yuan a year
In Shenzhen, the first sweeping company in China, Rixin Cleaning Service Company, appeared. There is no capital to start a business. This neglected company, 1984, started with only two flatbed tricycles, but when it arrived at 199 1, they used a broom to "sweep" out 1.5 million yuan in fixed assets and 400,000 yuan in annual profits. Some restaurants, hotels, institutions and factories are increasingly welcoming this sweeping company. They think that they hire cleaners not only to pay his personal salary, but also to take care of housing, medical care, retirement and many other issues. You have to spend money on special cleaning tools such as vacuum cleaners. Therefore, it is cost-effective to give the sanitary bag to the cleaning company. With the development of deep dam construction, the sweeping company will have greater development.
How do 10 and 1 ten thousand yuan become 1 ten thousand yuan?
1987 In May, Shenzhen Development Bank, the first stock issuing company in Shenzhen, issued shares to the public. At that time, for the vast majority of Shenzhen people, stocks were still a new thing, and they knew little or nothing about it, and even looked on with suspicion. Under this circumstance, a retired veteran cadre, with the repeated mobilization of veteran comrades and full enthusiasm for the party and the country, made up his mind to buy stocks with the 10 thousand yuan accumulated in his life and make another contribution to the country. The veteran cadre never dreamed that he had no capital to start a business. Two years later, his 1 ten thousand yuan suddenly became 1 ten thousand yuan, and he was pushing1ten thousand yuan. Old cadres are surprised and ashamed. He hurried to the party's discipline inspection department to ask if the money was illegal. The comrade who received it smiled and told him that this money is not illegal income, but legal income from your investment in stocks. How to start a business from scratch? Golden brandy
God helps those who help him. The so-called "Emperor Heaven" is actually the embodiment of our own spiritual strength. In the vicissitudes of fate, we can best see people's wishes: when it is calm, it is as light as a boat; When the wind and waves are heavy, it will be like a wild horse. Zhang Bishi, Zi Zhenxun, was born in Tai Po, Chaoshan, Guangdong. /kloc-at the age of 0/7, there was a famine in my hometown. He bid farewell to his family and fled alone, and came to Batu, the Netherlands (now Jakarta, Indonesia). During her graduation internship, Zhang Bishi paid special attention to observing the local and foreign economic conditions and studying what kind of business is easy to make profits. After making a fortune by buying wine and taxes, he expanded to reclamation, construction, finance, transportation, mining, commerce and other industries. In the heyday of other people's enterprises, the capital reached 780 million taels of silver, so it was called "the rich man of Su Island". In Zhang Bishi's life, the establishment and success of Changyu Brewing Company can best illustrate his hardships and achievements in starting a business.
Zhang Bishi started to build wineries on 1892. From the beginning, he adopted the policy of slow and steady, and set out to build a raw material base. After many twists and turns, the company spent a lot of money and finally built a vineyard with a variety of 124 in 1906, covering an area of more than 1,000 mu. At that time, the wine production in China was all manual operation, and the equipment was backward, so it was difficult to compete with the new production technology in Europe and America. In order to improve competitiveness, he attaches importance to science and technology, introduces talents, trains talents and introduces advanced technology and equipment.
He looked for sommeliers everywhere and hired them heavily. After many twists and turns, the company finally mastered a full set of equipment and key technologies. After the product came out, Zhang Bishi took great pains to explore the market. First of all, he pays attention to improving the reputation of products. Secondly, he pays attention to the psychology of consumers and the art of advertising. Third, make full use of overseas Chinese's attachment to the motherland and Zhang's influence on overseas Chinese in Nanyang, explore foreign markets, and specially extract promotional materials of Changyu wine for overseas Chinese to give widely. If you don't have the capital to start a business, in addition, you should make extensive friends with the upper class and get support from all sides. Finally, the unique Changyu wine finally attracted the attention at home and abroad. Kang Youwei once wrote a poem for Changyu Company, "Drink Changyu wine lightly, transplant Fengtai peony flowers, write a new sentence by Fahua, and be happy if you meet at home". 19 12 years, Dr. Sun Yat-sen personally presented Changyu Company with the four characters of "fragrant incense and liquan". Especially in 19 15 Panama International Trade Fair, Changyu Company's brandy, red wine, Qiong Yao liquid and Yishou pulp won the gold medal, and "Golden Brandy" became famous all over the world.