The annual graduation season is coming. For design students or designers, making a good resume is undoubtedly a decent stepping stone. You can spend a few minutes learning how to improve your resume. Everything we do is to know ourselves and ourselves, in order to win better, so many things must be considered from the other side's point of view, in order to make a more correct response.

First of all, we must know why enterprises recruit people. There are basically two situations.

Solve the urgent need (urgent employment)

Ability can solve the current problems, and the most important thing is to come quickly, so this situation will not be very strict.

Meet future needs (selected)

This belongs to a person who has the ability to be above the team, or the talent pool. This is generally a large enterprise, with a long-term product or platform operation plan, knowing what the future shape is, and it needs to be carefully selected.

Why do you know this? You can judge the basic success rate ~

All right, let's get to the point.

In fact, a resume is a face-to-face interview, and in this interview, the enterprise should judge what kind of person you are. If it is a mature company and a mature HR, it has a very scientific logic.

And judging what kind of person you are, you can know what level you are from your performance at all levels of demand.

A more convenient and scientific method is Maslow's demand pyramid analysis.

Maslow's analysis of human needs

Physiological needs for food and clothes

Safety requires food and clothing.

The society needs a well-off society

Respect the needs of a well-off society

Self-realization of wealth

For example, your last job cost 3,000 yuan, which of course only solved the physical problem. All of a sudden, you demand respect for the level of treatment, what right to speak, and how to change the corporate image of the company. That's an idiotic expression. When you are not capable of being awesome, don't force it.

Therefore, writing content that conforms to the current market positioning is the first step to make people feel that you are reliable.

Hr is a person who can judge what needs you belong to through the presentation and requirements on your resume.

If you are a graduate, you should focus on education, skills and goals.

If you are a designer who has worked for 1-2 years, your skills, works, and self-planning.

If you are a designer who has worked for 3-5 years, your focus is on the industry background, project implementation and the industry outlook of the company you are applying for.

If you are a designer who has worked for 6 -8 years, the focus is on industry background, project experience, overall industry analysis, personal brand and platform requirements.

This can basically apply to Maslow's needs. The content expressed in your resume should conform to your current situation, so as to meet the needs of "having a full meal", "having fun", "being respected" and "being able to show yourself and achieve your goals"

I know a CEO-level designer. He didn't start a design company or anything, but because this platform (enterprise) can realize his dream, he made a choice when he jumped ship. I think this realm should be the ultimate goal of every designer.

Back to the resume itself. How to organize the information of these presentation layers?

I think it's in this order:

1. Who am I?

2. What did I do?

3. What should I do?

4. What do I want to do?

5. The honor I won

6. Others

Explain here that the honor I won should belong to one of 1, why is it behind? The purpose of my doing this is that hr is not the most concerned about this, and the other is modesty.

First, who are you?

In this respect, it is absolute hardware, objective facts exist, but there is no ambiguous information.

Name, age, native place, university major, contact information, etc. , are objective factual information. If this information is false, it is subjective dishonesty, and there is no need to continue talking.

Second, what did you do-focus on presentation!

This is also an objective fact, and of course, better results can be achieved through modification.

I have worked in XX company for XX years and worked on XX projects.

From the project experience, the bigger and more famous the project you do, the more popular you will be. If you are in charge of WeChat project in Tencent, even the experience of small modules is more popular than that of small companies in charge of independent large projects.

Is this unfair? No, the projects of big companies are more rigorous and scientific than those of small companies, no matter in product sequence, workflow or professionalism. In addition to the superficial professional ability, HR will also consider the internal training of a person from a company background.

So everyone flocked to big companies. In addition to money, it is more important to exercise and study in the project, and even choose a big company when the salary is reduced.

Then it must be a very good experience in 4A Company. After all, it will always be a project serving big brands. Coca-Cola, Volkswagen, Jiaduobao, Master Kong and so on are all well-known brands that will give you extra points.

Ok, back to your resume, if you really haven't been to a big company, how can you write a resume that will be relatively brilliant?

A: Digitalization.

For example, if you are responsible for the design of an APP, then you can mark the number of users next to it.

20 13 years in charge of e-application design in ABC company (20 million+users).

It is intuitive to see that this software is still good.

If it's e-commerce,

20 14 in EFG company, responsible for flagship store design (annual sales of 50 million).

You can also see at a glance that this company or shop is not bad.

These are the tips of psychological suggestion.

If you are a graduate this year, you can also add.

I participated in the XX competition of XX school in XX year and won the XX prize. Of course, campus-level awards usually have little gold content, and it is best to be national. For example, one of my classmates, who was the director of Ogilvy & Mather advertising in his early years, won the Golden Calf Award at school, which is quite valuable. After graduation, I went directly to a big international company like Ogilvy.

Third, what can you do?

This is to show the ability level, which is more subjective.

For example, how to write mine?

Art major, rich foundation of art design.

Familiar with large-scale team workflow, understand the research and analysis of Internet user experience, and have rich team management experience.

Sensitive e-commerce sense, proficient in the design and experience optimization of this industry.

That's all, short and clear, no nonsense.

So how do newcomers or graduates write?

Before we begin to discuss how to write, let's focus on criticizing the recently popular software usage graphic method. as follows

What the hell does this mean?

What does it mean to put 90% on PS?

For example: I can put 90% ps in my head, and I should be a master. Almost everything in the world can be reproduced in ps, but 90% of what you write means that you are familiar with almost all shortcut keys. Whose fault is this cognitive judgment?

Reminds me of "Kung Fu" in which A asks B: How high is his martial arts? B replied, "It's about three or four stories high." Isn't this interesting?

It is really funny, an unmeasurable concept, and it is ridiculous to try to quantify it.

This was the earliest popular abroad, and later people in China followed suit, without thinking about themselves at all. You did what others did. This is the performance of a failed designer.

After the criticism, just say how to write it.

For the mastery of this software skill, just write the words proficient, familiar and understanding directly. But personally, I don't recommend talking more about software. It's best to get it done in one sentence. Because emphasizing this many times can only show that you can only operate the software, but can't design it. Design and software are two different things.

Some training institutions in the market even recruit students by designing signboards, and then they learn to use ps to follow the legend to make renderings. Let's yawn here.

You should write something on your resume that you can actually understand, such as:

Good at packaging, poster design, Taobao shop design, etc. What people can understand is what finished products they will make, not what software they will know.

Proficient in ps and familiar with ai. Just pass on these sentences.

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