Evergrande Real Estate Group Co., Ltd., founded in 1997, is an international enterprise group listed on the main board of Hong Kong Stock Exchange, integrating real estate planning and design, development and construction, and property management. Its headquarters is located in Guangzhou, Guangdong Province. At the beginning of the company's establishment, it coincided with the Asian financial turmoil, and Evergrande Real Estate Group attacked against the market and seized the opportunity.
During this period, Evergrande adopted the strategy of "short, flat and fast", and the first project, Jinbi Garden, created the sales miracle of queuing to buy a house day and night in Guangzhou with the development concept of "environmental support first". After three years' efforts, Evergrande stood out from more than 600 real estate enterprises in Guangzhou 1999, and became one of the top real estate enterprises in Guangzhou 10 for the first time.
Other businesses of Evergrande:
In addition to real estate business, Evergrande Group also actively expands diversified businesses. The company has set foot in the fields of finance, cultural tourism, health and wellness. In the financial field, Evergrande Group has set up its own financial subsidiary to provide personal loans, insurance and other financial services. In terms of cultural tourism, the company has invested in a number of cultural tourism projects and is committed to promoting the development of tourism in China.
In addition, Evergrande Group has invested in the construction of a number of health resorts and medical institutions in the field of health care, and is committed to providing health care products and services. In addition to the layout in China market, Evergrande Group has gradually expanded to the international market. The company has invested in a number of overseas real estate projects, strengthened cooperation with international partners, and actively participated in global business cooperation and exchanges.
Reference to the above content: Baidu Encyclopedia-Evergrande Real Estate Group Co., Ltd.