The online celebrity bear comes from Bozhou, Anhui Province. Because in the Tik Tok version of the flying melon information, I learned that Hong Xiongbao was a girl who grew up eating hundreds of meals in rural Bozhou, Anhui. "Internet celebrity" refers to a person who becomes popular because of an event or behavior in real life or online life. Their popularity is magnified by the network because of their own characteristics, which conforms to the psychology of netizens' aesthetics, ugliness, entertainment, excitement, voyeurism, imagination, spectator, etc., and they are sought after by the network world intentionally or unintentionally and become "network celebrities". Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the comprehensive action of interest communities such as network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.