When choosing a job, students mainly consider the following factors in turn: salary and welfare (2 1.02%), self-worth realization (19.2 1%), professional and personal interests (19.45%) and working environment (1). Pursuing the realization of personal value 1. College students' employment values are reflected in two major orientations. Among them, wages and benefits, social demand, job stability, social nature of work and other factors belong to social orientation; Working environment, social status, self-realization, major, interest and other factors belong to personal orientation. 2. Boys tend to pursue personal values, while girls tend to pursue social values. In our country, the expectation of society for men is to get ahead and realize their own value. In addition, objectively, it gives men more opportunities to choose jobs. To some extent, they can choose according to their own needs, interests and abilities, so they are more inclined to pursue personal value. Girls' pursuit of social values may be related to the obedience of social expectations, family center and gender bias in job hunting. Because of prejudice, it is impossible for female college students to choose their careers according to their own needs, abilities and interests. Purely pursuing personal values will lead to stronger gender discrimination, so they pay more attention to the realistic needs of society, job stability and other factors in the process of career choice. 3. Students from cities pay more attention to the realization of personal values, while students from rural areas pay more attention to the realization of social values. Both boys and girls from rural areas finish their studies under the heavy financial burden of their families. They hope to contribute to their families as soon as possible, so that they can evaluate themselves rationally, understand the society and have a strong sense of serving the society in the process of choosing a job. On the contrary, students from cities, because of their superior living conditions since childhood, pay more attention to spiritual satisfaction, self-satisfaction and the pursuit of personal value, and are more willing to choose a career that meets their needs, interests and abilities. In addition, through the simulation experiment of career choice situation, we further understand the career choice values and career choice behavior of some senior three students. We have made three different scenarios for a certain occupation: the first scenario is that the employer can meet the most important factors of college students, but the probability of obtaining this occupation is very low; The second scenario is that the employer can meet the factors that are moderately important to college students, and the probability of getting the job is medium; The third scenario is that the employer can meet the least important factors of college students, but the probability of getting the job is very high. The results show that the number of college students who choose this major is obviously different in three scenarios. In the first scenario, the number of college students who choose this major is the largest, about 70%; In the second case, about 60%; In the third case, it is 40%. This result shows that college students now pay more attention to whether the employer meets their own requirements in the process of choosing a job, rather than considering how likely they are to get this job, that is, college students' irrational thoughts such as egoism and perfectionism are more serious. First of all, return to reality from ideal, establish a correct view of employment, and correct the idealistic tendency of college students in career decision-making. In the concept of employment, contemporary college students attach importance to treatment, wages and benefits, and the realization of personal value, which is idealistic and has high employment expectations. Therefore, it is necessary to correct college students' employment view, let them understand the relationship between employment and job selection, overcome the professional-driven employment view, and strive to cultivate their own knowledge and skills, broaden their horizons and cultivate entrepreneurial awareness. Correctly guide college students to establish the consciousness of self-employment and self-employment and cultivate the consciousness of serving the society. Second, carry out college students' career planning education, establish and improve college students' professional psychological evaluation and training system, and provide guidance for college students' professional choice and career choice. From the perspective of college students' career development, actively carry out college students' career planning education, guide college students to know what kind of career they are suitable for, understand the professional world, and learn the methods and means of career planning, so as to lay a good foundation for future career self-realization. As far as higher education is concerned, first of all, we should offer career counseling courses for college students to enhance their career development awareness and career planning skills; Secondly, it is necessary to establish a professional psychological evaluation system for college students, and then determine their career direction on the basis of understanding their job-seeking tendency, so as to maximize their potential; Thirdly, we should understand and introduce the adjustment of professional structure and social needs in time to provide guidance and direction for college students' career development. Thirdly, through the investigation and study on the allocation of human resources, we can understand the adjustment of professional structure and the demand for talents in the social transformation period, and provide the direction for the cultivation of talents in colleges and universities. First of all, we should strengthen the investigation and study on the market-oriented allocation of human resources, especially on college students, to understand the adjustment of professional structure and the demand for talents in the social transformation period; Secondly, the talent training system in colleges and universities must be guided by the market-oriented allocation of human resources, eliminate the contradiction between talent demand and talent training, and realize the balance between talent supply and demand; Third, we can meet the needs of higher education and professionals through the employment guidance service or social intermediary of colleges and universities, and provide channels for college students' employment. In a word, schools and families should try their best to help students establish correct values of choosing jobs, understand the current employment situation and employment policies, actively and effectively combine students' personality characteristics with corresponding occupations, and make better career choices. Only in this way can we truly achieve "how big the heart is, how big the stage is"! (Wang Pei, Yang Jinhua, Kang Tinghu) I hope it will help you.