It was learned from FAW-Volkswagen Changchun Factory that Audi's brand-new digital assembly workshop with an investment of 65.438+0.05 billion yuan has started trial operation. In the future, Audi A4L will be moved to a new factory for production, so as to match the new car Q5 that will be launched at the end of the year. "From the platform, the new factory can fully meet the production of all Audi models." According to Yu, manager of Audi platform, in order to shorten the preparation time for pushing new cars in the future, Audi has made full technical preparations, and the new factory can completely realize the mixed production of four different models. FAW Audi brand-new A4L picture Audi has taken China as its biggest power engine to catch up with its competitors. In fiscal year 2008, Audi's global sales exceeded 6.5438+0 million vehicles, up 4. 1% year-on-year, while both Mercedes-Benz and BMW experienced negative growth in the same period. Audi has a strong momentum to catch up with its competitors and once again become one of the most profitable automakers in the world with a pre-tax profit margin of 9.3%. Audi Headquarters attributed its strong market growth and improved profitability to its success in the China market. In 2008, Audi's total sales volume in the Asia-Pacific region was 65,438+05,565,438+00,000 vehicles, up by 65,438+05.6% year-on-year, of which China's sales volume was 65,438+06,438+00,000 vehicles, up by 65,438. Audi also regards China as the focus of its global strategy. A strong evidence is that at the beginning of this year, DietmarVoggenre-iter, head of Audi's China market, officially moved his office from German to Beijing, with the purpose of coordinating Audi's increasing investment projects in China and facilitating "on-site command". Audi Q5 Power Strategy "Audi is considering the possibility of realizing engine miniaturization. In the second half of this year, the diesel version Q7 will also enter China. " Zhang Xiaojun, executive deputy general manager of FAW-Volkswagen Audi Sales Division, revealed. In the latest national automobile industry revitalization plan, there are obvious advantages for small-displacement vehicles below 1.6L, and some restrictions for high-end vehicles with large displacement. Zhang Xiaojun believes that this is the future trend and the inevitable choice for energy conservation and environmental protection. "Audi is also considering how to introduce smaller displacement engines while maintaining power performance, making Audi models more energy-saving and environmentally friendly." Zhang Xiaojun said that this can be achieved through advanced technologies, such as turbocharging. In fact, Audi has already started to try this. "We widely use 2.0TFSI gasoline direct injection turbocharged engines on A6L and A4L models, and change the power through technology to achieve the goal of low displacement and high horsepower." Zhang Xiaojun said that it is even possible to launch a vehicle with lower displacement in the future. "Advanced clean diesel technology has always been the most proud of Audi, but there are still many restrictions on promoting diesel vehicles in China, such as policies and oil products. Audi plans to launch some diesel vehicles this year, hoping to let consumers in China know that Audi has such technological advantages. " Lu Agile, public relations director of Audi, said. In addition to miniaturization, Audi is also trying to adjust its consumption structure in China. The data shows that in the past two years, 80% of Audi's customer base is personal or corporate business vehicles, and the proportion of government procurement has been greatly reduced. "The government car is a market that Audi must care for, but it is not the most important market at present, and this is not the main direction and goal of Audi." Zhang Xiaojun said that because of this, the measures taken by government departments to cut the government procurement budget will not have much impact on Audi's main sales.

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