MCN (multi-channel network) is an imported product and a product form of multi-channel network. With the strong support of capital, combined with PGC content, the continuous output of content is guaranteed, so as to finally realize the stable realization of business.

There are two types of MCN mechanisms.

Pure business MCN organization, content MCN organization.

Pure commercial MCN organization refers to the organization that signed the contract with KOL, and it does not involve the production of content. It is mainly responsible for the commercial activities of KOL and is the docking business of KOL. This is a very pure commercial company.

Content-based MCN organization refers to the organization that incubates KOL by itself, helps KOL with content planning and output, and has a way of realizing it.

Most MCN organizations don't have the capacity to produce content, and the content production mainly comes from their contracted KOL. The operation mode of this organization is to find potential and content KOL, sign a contract directly, help KOL realize cash and draw commission.

This is the way of life of mainstream MCN institutions in the market, and it relies heavily on KOL's own ability.