You know, the operation of the live broadcast platform is a modern service industry. It uses new media in the media field, and the live broadcast platform is fast and convenient in resources and contacts, attracting a lot of people's attention. However, live broadcast operation is not a simple task, and it usually needs a team to complete it. Anchor management, content operation, user operation, product operation and data operation are all its work contents.
Expanding knowledge: what are the specific aspects of live broadcast operation?
1, anchor management
The goal is our own anchor /MCN resources, and more is collaborative work, including anchor open source (even training), live broadcast scheme communication, scheduling, live broadcast process monitoring, anchor performance management and anchor incentive management. Vernacular: Find a cost-effective anchor, let the anchor achieve the performance goal legally, and find ways to improve the anchor's business ability and work enthusiasm.
2. Content manipulation
Mainly planning and copywriting, including live broadcast direction planning (product selection/theme/brand), gameplay planning, script planning, anchor manuscript review, etc. Vernacular: Ensure that the attraction of each live broadcast/each live broadcast room is constantly improved under the premise of legal compliance, and achieve business indicators, which can be active, traffic or drainage.
3. User operation
The target is everyone who comes to the live broadcast room, and they cooperate more with the anchor, including field control, voice control, water army, off-site contact and so on. Vernacular: Think of the most efficient way, play with users' minds, take the audience away, and achieve business goals.
4. Product operation
Products include live broadcast tools and "sold" products. The operation here is more about exercising the right of suggestion, promoting product managers/technology to optimize products and improve business efficiency &; User experience.
5. Data manipulation
Mainly data monitoring and analysis, setting indicators, disassembling indicators, writing reports, and enabling optimization. This is the basic skill of every operation.
Other considerations:
Now the operation of the live broadcast platform belongs to the modern service industry. The live broadcast industry is a new media in the field of Internet media. With the help of advanced internet platform, it has the characteristics of fast and convenient resources and contacts, and its price is lower than that of traditional media. Anchor operation is essentially user operation, but the object of operation is anchor, so it is also suitable for user operation mode.