1, brand awareness. Nestle is an international enterprise with a history of 100 years, with high brand awareness and brand value and a broad market. As a well-known domestic enterprise, Yili's product pricing is also affected by market competition, and its price will be restricted by international brands such as Nestle. So Nestle is more expensive than Yili in price.

2. Production cost. Nestle's milk sources are mainly Germany, Switzerland and other foreign countries. Yili's milk sources are mainly in Hulunbeier, Xilingol and Tianshan in Xinjiang. Nestle is more expensive than Yili, so it is more expensive than Yili.