Government departments focus on macro and service, while enterprise management focuses on micro and efficiency. Pan Longqing believes that as the head of the company, we must "think less about people and think more about things." This role change can make me "think a little more".
"In any organization, indecision and blind impulse are infectious viruses, which will bring devastating disasters to companies, especially financial institutions." He said, "What I often ponder now is profit, advantage and strength!" Compliance and innovation, two seemingly contradictory concepts, are actually an organic whole. Only by creating on the basis of compliance can we achieve the ideal effect. Since I took office in Shanghai International Group last year, I have been studying financial information every day and preparing lessons every night, that is, making decisions tomorrow. "
Shanghai SDIC was established in 198 1. After 25 years of experience, most company leaders have actually taken such a road of steady operation and standardized management, established a good reputation and brand in overseas financing, securities, trusts, funds and other fields, and achieved tangible results. After re-registration, Shanghai SDIC has been adhering to the pioneering and innovative business philosophy, strictly controlling risks and managing finances professionally. By the end of 2005, 65,438+065,438+08 trust products have been developed successively, with a total entrusted scale of 8.9 billion yuan. After Pan Longqing took office, he carried forward a low-key and pragmatic style and greatly improved the company's asset quality. In 2005, the company realized a total profit of18,4140,000 yuan, an increase of 21%over 2004; Trust and intermediary business income was 65.22 million yuan, an increase of 35% over 2004; The return on net assets reached 6.14%; The actual weighted average return rate of investors who pay due is 4.20%, and the actual return rate exceeds the expected return rate. In addition, in the first quarter of 2005, the company completed the responsibility target of clearing deposits and liabilities stipulated by the China Banking Regulatory Commission ahead of schedule, and its operating performance was among the best in the national trust companies.
Not the biggest, but the best.
In China, trust industry is the four major financial pillar industries alongside banks, insurance and securities. Statistics show that in 2005, the scale of trust market financing accounted for 20.8% of the capital market financing in the same period, which shows that the development of trust industry not only effectively increased the proportion of direct financing in China, but also increased the investment varieties in the financial market, meeting the expanding asset management needs of investors.
However, there are still some problems in the trust industry, such as imperfect supporting laws and regulations, chaotic competition in wealth management business and unclear profit model of trust companies. All these have restricted the healthy development of the trust industry to a certain extent.
After working in government departments for more than 30 years, Pan Longqing has developed the habit of making development plans in advance. At present, under the leadership of the Municipal Party Committee and Municipal Government, the strategic orientation of Shanghai International Group focusing on financial investment has been made clear, and efforts are being made to gather and develop local financial assets. As a holding subsidiary of Shanghai International Group, Shanghai SDIC uses the trust platform to optimize the allocation of various resources and play a synergistic effect.
Shanghai gives full play to the unique institutional advantages of the trust industry and actively builds the company brand. Shanghai International Investment Co., Ltd. pioneered the first "Magnetic Levitation Equity Trust Project" with quasi-asset securitization structure in the industry, and widely used the structural arrangement of "priority over inferiority" in subsequent products to meet different customers' different preferences for income and risk. Since then, the company has actively explored the research and development mode of "from project to product, from product to product line" and established branded and serialized trust products with company characteristics. Such as "sapphire", "ruby" and "platinum" series of trust products. Among them, the "Sapphire" series of structured securities investment trust products decompose and combine funds with different income and risk characteristics, with low risk and stable income. A total of 35 products were issued, with a total scale of 65.438+48.7 million yuan. Compared with the bleak and unsustainable sales of securities fund products in the same period, the "sapphire" series is in short supply, which has been widely recognized by investors and gradually formed a series of well-known brand products.
Adhere to the green hills and face the pack.
At present, the financial market on which trust companies depend for survival and development is facing constant infiltration and fierce competition from banks, funds, brokers and insurance companies.
Pan Longqing said that in this case, the trust industry must accelerate the pace of innovation. Taking the breakthrough of "200 contracts" as a breakthrough, Shanghai SDIC actively explored standardized trust business and changed the product development mode from project development to standardized trust product development. And build a trust product circulation platform to make it circulate. Standardized floral art is the basis for trust companies to form standardized products, and then form core business, bigger and stronger. At present, Shanghai SDIC has developed a "cash-rich" trust plan as an attempt of this kind of trust products. At the same time, Shanghai SDIC actively explores standardized infrastructure investment trust plans, focuses on developing trust businesses such as asset securitization and enterprise annuity, and actively strives for the development of new business areas. Shanghai SDIC has continuously improved its customer marketing model, developed the first trust business platform in the industry, and won the 2005 Pudong Science and Technology Development Special Fund Award.
On the surface, market competition is the competition of products and services, but on a deeper level, its essence is the competition of talents. Shanghai SDIC will further strengthen the human resource management strategy, cultivate four capabilities-R&D innovation capability, investment management capability, marketing capability and compliance risk management capability, and establish a mechanism-rapid response management mechanism, including rapid financial information collection and analysis mechanism, rapid project information capture mechanism, rapid new product development mechanism and rapid decision-making mechanism, which is the core work in the near future. Shanghai SDIC attaches great importance to compliance management while innovating its business. As a pilot project for the construction of compliance risk management mechanism of non-bank financial institutions in 2005, Shanghai SDIC took the initiative to build a framework of compliance risk management system, constantly improved the internal control system, risk management system and various operational processes, comprehensively advocated the construction of corporate compliance culture, and put the concept of compliance into daily business activities. When talking about the working ideas in 2006, Pan Longqing believes that correctly understanding and grasping the company's business environment and establishing a sense of crisis and urgency are the driving force and foothold for doing a good job in 2006, and also a road of business development with Shanghai SDIC characteristics. Pan Longqing feels that the general trend of comprehensive financial management is increasing and the competitive pressure of trust companies is increasing day by day; Innovation is the main theme of the development of trust industry, and trust business continues to develop rapidly; The idea of "classified supervision" has basically taken shape, and the national trust companies have been classified and rated. High-quality trust companies will have the opportunity to enter the fast lane of development, and some small-scale trust and investment companies with poor competitiveness will inevitably face the situation of survival of the fittest. To this end, Pan Longqing put forward the "four hard" working principles for the overall work of Shanghai SDIC, that is, 1) taking changing ideas, integrating into the market and promoting the company's sustainable development as the last word; 2) Take pioneering and innovating, improving efficiency and ensuring the preservation and appreciation of financial assets as hard indicators; 3) Take scientific management, risk prevention and enhancing the competitive advantage of the Group as the direction of efforts; 4) The hard task is to build a brand, unite people and build a harmonious environment for enterprises.
Pan Longqing said that development is the last word. When we look at ourselves from the perspective of market-oriented enterprises, we will find that we are in a fiercely competitive market, so changing our ideas and seeking development opportunities in the market is a topic that every "trustee" should think about and face. Benefit is the foundation and guarantee of the company's development, and the final result of enterprise management should also be reflected in benefit. Therefore, the company must strengthen the concept of cost-effectiveness and take improving efficiency as one of the core objectives of the company's business planning.
In recent years, trust products have been involved in real estate, education, capital market, listed companies, bank credit assets, bank bill assets and many other fields. However, due to the lack of innovative and independent trust products, risk buffer mechanism and economies of scale, the profit model of trust companies is unclear, and the profit of trust business is generally meager, which also makes trust companies fail to form core business and support core capabilities. And if the trust industry leaves its own industrial base to compete with other financial industries, for example, in the past development of the trust industry, many businesses of trust companies crossed with banks to obtain accurate banking business. Then, the trust industry will once again fall into industrial convergence and will inevitably lack competitiveness. How to stand on one's own feet and strive for better development is a problem that the "trustee" should consider. Pan Longqing believes that the function of property management is the basic function of trust, and other functions are the derivative functions of property management. Trust companies should embody the basic functions of trust as much as possible in the design of trust varieties. At present, trust companies sell loan trust products with low risk and relatively stable income. It should be said that more is aimed at market cultivation and enhancing their own credit. Therefore, the development of loan trust products by trust companies in the initial stage is the product of the initial stage of China's trust industry. In order to become an independent financial industry, the trust industry needs to constantly combine the needs of customers, highlight its own characteristics, make full use of the trust system and functional advantages, and innovate and develop more trust financial products.
Pan Longqing said that if the public offering of trust products is liberalized, it will definitely help to form the core business of trust companies, and more importantly, it can further standardize the trust business through public offering. For example, it is undoubtedly of great significance for the healthy development of the trust industry to implement third-party custody and strictly accept public supervision and restraint in information disclosure. However, not all trust products are suitable for public offering, and public offering of trust products needs certain basic conditions, such as huge capital demand for trust products, standardized trust products, mature trust products and controllable risks. According to the actual operation experience and market demand analysis, we believe that there are three types of trust products suitable for public offering: infrastructure trust products, asset securitization products and structured securities investment trust products. Moreover, in order to prevent risks, trust companies that implement trust public offering should also set certain entry thresholds. Pan Longqing finally quoted Cai Esheng, vice chairman of the China Banking Regulatory Commission, as saying in a recent survey that "trust companies should find the right development path". He said that no matter what difficulties, SDIC will, as always, make the trust industry bigger and stronger, and strive to build a first-class trust brand in China.
No matter how you think about it, you can't do without development and efficiency, and you can't do without innovation and compliance. This is Pan Longqing.
Pan Longqing, Chairman of Shanghai Trust, the Best Trust Company:
First of all, I would like to thank shanghai securities news, the expert judges of the "Trust and Trust" selection activity, and all the people who participated in this activity. Thanks to your efforts and support, trust companies can gain recognition and respect from the society and contribute to the economic development and prosperity of China. We are sincerely glad that Shanghai Trust can win the "Honesty Trust-Best Trust Company Award", which is not only correct.