The reasons for the enthusiastic response are: on the one hand, Korea is a heavy new car recently; On the other hand, Zhao Changjiang mentioned Huawei's egg, which is also a topic brand in the automobile circle, which makes people have more expectations for Korean cars.
BYD has always been a technical straight man with "first-class strategy+second-rate technology+third-rate products+poor marketing". Power battery shipments and mobile phone battery OEM are the second in the world, and the industrial chain is the most vertical among car companies. However, due to the aesthetic and cheap image of products in the past, marketing has been dragging the back of strategy and technology. It was not until the introduction of new designers and the launch of the high-end line of Dynasty series that the word-of-mouth at the product level gradually changed. In addition, in recent years, the technical accumulation in the field of new energy has finally begun to break out, and BYD's pursuit of new energy leaders is finally getting closer.
However, BYD's sales and profits are still too dependent on subsidies, and the technical straight man is somewhat suspected of being a "soft rice man". What's more interesting about BYD's new quarterly earnings report is its strong cash flow and the decline rate far exceeding the industry average, which is somewhat puzzling.
However, the operation of this mode is relatively clear. BYD tried its best to warm up before the launch of Korea. The high-profile release of blade batteries in the early stage is probably one of the big rhythms, because Korea will be the first production car equipped with blade batteries, and it is also the flagship model launched by BYD within five years, aiming to compete with B-class cars. It is not an exaggeration to say that it is the first battle.
BYD Han will be released in June, and it has been evaluated by the media, and relevant static test reports have been seen in the market. After talking about blade batteries and high performance and high value, BYD began to emphasize the "technology" label on Han, so it threw a small egg to cooperate with Huawei.
Compared with the amazing light when the ESEED concept car came out before, Han's style is also "lack of surprise" in the eyes of many people, but it is still a car with excellent value for money. High-level voice on social media is also a very interesting phenomenon, which almost raises Han's attention to a higher level, and there is no cost for the time being (of course, if it is measured by being beaten in the face, it is another scene, I hope not). Improving BYD's marketing level is a small detail.
In fact, Zhao Changjiang also revealed more information on Weibo:
This is Zhao Changjiang's reply to the strength of netizens in his comments, which makes people daydream. When it comes to batteries and performance, BYD has always pursued the tradition of performance limit. It is said that China has the third wind drag coefficient in the world, supplemented by the new technology of blade batteries. These two parts are not too suspicious, but the sentence "driving assistance is at the same level" is still worth looking forward to.
This mainly refers to BYD's Di Pilot system, and Han is also the first model of this system. This "pilot" system is divided into big data algorithm and driver assistance system, which are called DITRANER and Di Das respectively.
In fact, before this, BYD did not make any big moves in the field of autonomous driving, or launched a self-developed system. As a car company from battery factory and mobile phone foundry, BYD finally launched Di LINK on 20 18, which opened up the situation of car networking, and Bosch technology has been used in the field of autonomous driving. For a corporate brand that wants to become a new energy leader, especially a company that is good at vertical supply chain, it may be a pity that there is no autonomous driving technology.
You know, BYD has a mine and a chip in his hand.
Huawei's egg?
Now the newly launched Di Pilot may fill this vacancy, but does this have anything to do with Huawei?
Of course, there are also speculations focused on Huawei's Hicar car networking system, but Han has clearly equipped the Dilink3.0 system, which means that the egg should not be here.
However, BYD and Huawei have already cooperated in the field of car networking and autonomous driving. The former is the NFC key of the mobile phone, and the latter is the automatic driving of the cloud track. The NC key of the mobile phone is also bound to Huawei wallet, which means that BYD's car networking will be connected to Huawei's ecosystem.
On the other hand, Wang Huan, the chief expert of BYD's intelligent driving, pointed out on 20 19 that the reason for the delay of the mass production node of autonomous driving was the poor progress in the research and development of the vehicle regulatory domain controller, which was a great challenge to the OEM and had to be treated coldly. At that time, he said that Bosch, China and Huawei were most likely to take the lead in this field, because they had a large customer base and were easier to push. After more than half a year, it is still possible to use Bosch for the newly launched Di DAS part of DI Pilot (it is not so easy to change suppliers), but is it possible that DITRANER's big data is the cooperation of Huawei? After all, AI and 5G are Huawei's strengths.
This wave of publicity made by BYD for Korea is aimed at Tesla, with great ambition and good results. Han is undoubtedly the most popular new car at present, which is not only the highest ambition of BYD's "Dynasty" series, but also a test of the brand power of several popular models since the Tang and Song Dynasties.
Of course, what is more eye-catching is the imagination space of combining Huawei technology with automobiles. Huawei launched Hicar, which has won many car customers and is the main force of 5G. In order to avoid being too sharp, it has proposed that it will never make a car. BYD used to be known as "vertical+closed". It is a good way to buy new technologies and then copy low-cost solutions. Of course, the chain of building a car is too long, and it is unrealistic to rely on yourself. The verticality of battery power field has become unique in the world. In the face of intelligent driving, it may be a wise decision to cooperate with Huawei, a Guangdong national brand and a technology brand.
It is not the first time that BYD and Huawei have cooperated. Maybe you can consider learning how Huawei shapes its brand. When it comes to brand counterattack, Huawei is a good case. Ten to fifteen years ago, Huawei was synonymous with low-end independent brands, but it was not the only one. But now it is a national brand with national pride and can even "go overseas". BYD also has this ambition, and now it is against Tesla, much like the struggle between Huawei and Cisco.
I hope Han won't let people down.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.