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Great failure: an interpretation of the reasons for the failure of the rise and fall of top ten well-known enterprises
The 10th anniversary edition of The Great Failure was rated as one of the "20 books that influenced China's business circles". Interpretation of Ten Famous Enterprises' Failure Causes in Commemorative Edition of the Tenth Anniversary of the Great Failure: What are the reasons for the failure of bidding? Why are multi-billion-dollar enterprises so fragile? Why is the Young Guards so short-lived? How did fanatical passion become a curse? How was China's "No.1 Brand" smashed? What is the original sin of China's network economy? What has profiteering left for enterprises? How deep is the trap of "diversification"? How close should entrepreneurs be to politics?

About the author of The Great Failure Lecturer: Wu Xiaobo.

Graduated from the journalism department of Fudan University. Famous financial writer, publisher of financial books of Blue Lion, and visiting scholar of Harvard University. Now he works in Oriental Morning Post. Engaged in company research all the year round, he was hired as the director and visiting researcher of China Enterprise History Research Office of Peking University Management Case Study Center.

Introduction to The Great Failure The 10th Anniversary Edition of The Great Failure consists of two volumes: The Great Failure 1 and The Great Failure 2. The following are the contents of these two books: The Great Failure 1 contains MBA-style teaching plans about the failure of enterprises in China! This book explains the reasons for the failure of the top ten famous enterprises: what are the reasons for the failure of the bidding? Why are multi-billion-dollar enterprises so fragile? Why is the Young Guards so short-lived? How did fanatical passion become a curse? How was China's "No.1 Brand" smashed? What is the original sin of China's network economy? What has profiteering left for enterprises? How deep is the trap of "diversification"? How close should entrepreneurs be to politics? What you have in your hand is a hot book!

They are all famous in China-I don't know how to describe them.

Suddenly, in their "in the mood for love" days, they suddenly disappeared and suddenly fell silently!

Like the shock of a new life suddenly withering.

This is an exciting time, and countless opportunities are exciting.

Great brands are often established in an instant;

This is also an age of adventure, and unknown risks make everyone shudder.

The failures recorded in The Great Failure 2 all occurred between 2000 and 2007. If you look at them together with the failure cases in The Great Failure 2, you will see many ups and downs in China's business circles in the past 10 years. The entrepreneurs in this book are all outstanding heroes of their generation. Compared with many careless characters in The Great Failure, an impressive difference is that many of them have enviable academic qualifications, including professors (Song Ruhua), inventors (Gu), doctors (Yang Rong), military doctors (Zhao Xinxian), writers (Lvliang) and students in the president class of Harvard Business School (Sun Hongbin). They are not indifferent to risks. For example, Song Ruhua of "Top Schools" visited Mou and Shi Yuzhu in difficulties at the beginning of their business, and asked them for lessons of failure. Even in the company's standardized management and strategic design, these companies are not quite the same as the "big failure" companies of that year. Brilliance, Delong, Sanjiu and Jianlibao all hired the best consulting companies in the world to serve them. Tang Wanxin in Delong even has a strategic research department with 65,438+050 researchers.

In fiasco Ⅱ, what we see more is a business personality model of "engineer+gambler". They often have good professionalism, superhuman intuition and operational talent in some fields, and at the same time have irresistible enthusiasm for gambling, and dare to take risks at the moment when the opportunity comes.

This is the most thrilling jump in the career of entrepreneurs. Winners go to heaven and losers go to hell. Its subtle control depends entirely on weather, geographical location, people and other factors.

List of Catastrophe Books "Catastrophe 1"

Preface of revised edition

The preface of the first edition talks about the "failure gene" of China enterprises

Qin Chi: There is no eternal king.

He who wins the "Three North" becomes a vassal.

Passion explodes Medea

Sky-high telephone number

Sichuan wine rolled into Qin Chi.

Winning the championship requires careful consideration.

Qin Chi memorabilia

Case study-Rainbow TV: Sponsoring "Flying Yellow" became famous overnight.

Case analysis of the sixth pharmaceutical factory in Hal: more king than king.

The new observation "naming movement" leads to conceptual economy.

Giant: "Ask the people to testify"

The gambling nature of weak scholars

From the 38th floor to the 70th floor.

The giant issued a "general attack order"

"What do you mean, you get what you pay for?"

"Ambitious mysterious guest"

A huge souvenir

Subsequent story

Bottom of the file-my four big mistakes

Shi Yuzhu's Discussion on "13 Death Method" of Private Enterprises.

A case study on solving the mystery of melatonin

Is it a "trap" to say that words in all directions are diversified?

Edo: the "illusion" of "adolescence"

Young heroes come out of Zhongshan

Operation sunshine plan a

It feels good to be king.

"Kill one thousand, hurt yourself 800"

Chen Tiannan "killed" Hu Zhibiao.

Review Aiduo's financial model

What is the value of Aiduo brand?

Edo souvenir

Subsequent story

Five "objections" in my file

Case study: One bully loses to Duan Yongping.

Case Study 2: Why is Wan Jiale no longer "happy"?

New observation and interpretation of "getting rich overnight"

Rose Garden: In a garden without a road sign.

Fei long: spoiled by poetry

Hai Wei: Walk in the fog.

Three strains: Why is the "Empire" so fragile?

Sun God: Without water, it will be difficult to catch up with the "Sun God".

Nande: China's version of Don Quixote

Asia: Passion Burned the Wild Sun.

Over the mountains

Defeat 2

Preliminary thinking on "China's failure"

Jianlibao: How did the "Oriental Divine Water" go bad?

"Oriental Divine Water": An Orange Legend

War in troubled times: a fresh branch will not fall into the mud

Fatal question: Whose is Jianlibao?

Caring for Li Ning: Xiao Li is luckier than Lao Li.

Political and business friendship: not to be sold to entrepreneurs.

Zhang Hai takes the stage: Destiny III plays Li Jingwei.

The "mage" is in charge: step by step, bad chess destroys everything.

Feast over: When will the farce end?

Jianlibao memorabilia

A New Observation of "Sanshui Strategy" Worth Reviewing

Kelon: A kind of dragon that was deliberately hunted.

Shunde model: building a factory building on the top of a fried hill.

The fate of Pan Ning: What a word "anger"

Kelon revolution: a revolution worthy of the name

Grinkel: Vultures who prey on carrion.

Gu Xinzheng: I have 20 cents for a dollar.

Department building movement: M&A promotes the dream of overlord

The dispute of ancient waves: a tit-for-tat war

Kelon memorabilia

It's a pity in every way, kelon.

Eight parties call Gu the "seven axes" of M&A.

Delong: the fate of financial dinosaurs

The first bucket of gold: people go to Shenzhen to queue up to subscribe for the original shares.

Troika: the exaggerated myth of integration

The first banker: the stock is not excellent, in the name of "Germany".

The combination of industry and finance: this is a true lie.

Endless t-run: a big game without constraints

Comparison between Mu and Tang Dynasties: How similar are the two generations of predators?

What is providence: the projection of entrepreneur's character

Delong memorabilia

At the bottom of the file is our mistake.

Eight-party storyteller and president: Delong, speak your own words.

Zhongke entrepreneurship: the era of banker's wild dance. "

Zhu Dalu's close contact with Mr. K.

Magical Xiaoding

Mr. K's Cross-century Dialogue and "5. 19" Quotations

Constructing "Chinese Department"

Collapse caused by infighting.

Zhongke entrepreneurial memorabilia

The end of the first generation of bookmakers at the bottom of the file

Why does the China stock market look like a casino?

Brilliance: Beyond the Savior

Debut: Giving birth to "China's First Share"

Building a Car: Building the "First Car in China"

Betrayal: the rover project that led to the break.

Out: the first case of intellectual property rights without litigation

Collapse: a lose-lose outcome

Brilliant memorabilia

At the bottom of the file is "I didn't train a successor for Brilliance"

Yan Yan observes entrepreneurs' "political games"

Shunchi: a dark horse crushed by speed "

Went to prison at the age of 26. "

Shunchi is the homonym of "Sun Shi"

When Sun Hongbin was at the bar, Wang Shi "

"extreme movement" of cash flow

He Tian Buyou Hongbin

Failure without technical content

Sunco memorabilia "

Sun Hongbin answers Proust questionnaire.

All directions say "real estate tycoon" and Sunco.

Tieben: The Death of Steel

Dream of steel mills along the Yangtze River

A piece in chess.

The watershed of macro-control

The Death of Tieben and the Merit of Making Dragons

The most surprising accusation

Tieben memorabilia

A new observation on the "dislocation between law and crime" of entrepreneurs in China

Eight directions say, "We must underestimate our ability."

Sanjiu: The Final Failure of TCM

A person's 39

The first expansion: "Picking peaches down the mountain"

The second expansion: second only to crocodiles in Yu Delong

The third expansion: returning to the fantasy of specialization

Dragon species and fleas

Sanjiu memorabilia

All parties say Zhao Xinxian's "six tricks to make money"

New observation, same strategy, different results.

New observation II Kenichi Ohmae's "Professionalism"

TOP: ten years of top dreams

Push three rounds: University professors dare to go to sea.

Satellite release: Top suddenly became famous overnight.

Software hoarding: a happy competition to become a landlord in China. "

Top departments: companies that produce "concepts"

Big move: the last straw

Two yuan: end a top dream

Top souvenir

At the bottom of the file is "I am not a qualified CEO"

Yan Yan observes "I can't control Colombia"

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