About the author of The Great Failure Lecturer: Wu Xiaobo.
Graduated from the journalism department of Fudan University. Famous financial writer, publisher of financial books of Blue Lion, and visiting scholar of Harvard University. Now he works in Oriental Morning Post. Engaged in company research all the year round, he was hired as the director and visiting researcher of China Enterprise History Research Office of Peking University Management Case Study Center.
Introduction to The Great Failure The 10th Anniversary Edition of The Great Failure consists of two volumes: The Great Failure 1 and The Great Failure 2. The following are the contents of these two books: The Great Failure 1 contains MBA-style teaching plans about the failure of enterprises in China! This book explains the reasons for the failure of the top ten famous enterprises: what are the reasons for the failure of the bidding? Why are multi-billion-dollar enterprises so fragile? Why is the Young Guards so short-lived? How did fanatical passion become a curse? How was China's "No.1 Brand" smashed? What is the original sin of China's network economy? What has profiteering left for enterprises? How deep is the trap of "diversification"? How close should entrepreneurs be to politics? What you have in your hand is a hot book!
They are all famous in China-I don't know how to describe them.
Suddenly, in their "in the mood for love" days, they suddenly disappeared and suddenly fell silently!
Like the shock of a new life suddenly withering.
This is an exciting time, and countless opportunities are exciting.
Great brands are often established in an instant;
This is also an age of adventure, and unknown risks make everyone shudder.
The failures recorded in The Great Failure 2 all occurred between 2000 and 2007. If you look at them together with the failure cases in The Great Failure 2, you will see many ups and downs in China's business circles in the past 10 years. The entrepreneurs in this book are all outstanding heroes of their generation. Compared with many careless characters in The Great Failure, an impressive difference is that many of them have enviable academic qualifications, including professors (Song Ruhua), inventors (Gu), doctors (Yang Rong), military doctors (Zhao Xinxian), writers (Lvliang) and students in the president class of Harvard Business School (Sun Hongbin). They are not indifferent to risks. For example, Song Ruhua of "Top Schools" visited Mou and Shi Yuzhu in difficulties at the beginning of their business, and asked them for lessons of failure. Even in the company's standardized management and strategic design, these companies are not quite the same as the "big failure" companies of that year. Brilliance, Delong, Sanjiu and Jianlibao all hired the best consulting companies in the world to serve them. Tang Wanxin in Delong even has a strategic research department with 65,438+050 researchers.
In fiasco Ⅱ, what we see more is a business personality model of "engineer+gambler". They often have good professionalism, superhuman intuition and operational talent in some fields, and at the same time have irresistible enthusiasm for gambling, and dare to take risks at the moment when the opportunity comes.
This is the most thrilling jump in the career of entrepreneurs. Winners go to heaven and losers go to hell. Its subtle control depends entirely on weather, geographical location, people and other factors.
List of Catastrophe Books "Catastrophe 1"
Preface of revised edition
The preface of the first edition talks about the "failure gene" of China enterprises
Qin Chi: There is no eternal king.
He who wins the "Three North" becomes a vassal.
Passion explodes Medea
Sky-high telephone number
Sichuan wine rolled into Qin Chi.
Winning the championship requires careful consideration.
Qin Chi memorabilia
Case study-Rainbow TV: Sponsoring "Flying Yellow" became famous overnight.
Case analysis of the sixth pharmaceutical factory in Hal: more king than king.
The new observation "naming movement" leads to conceptual economy.
Giant: "Ask the people to testify"
The gambling nature of weak scholars
From the 38th floor to the 70th floor.
The giant issued a "general attack order"
"What do you mean, you get what you pay for?"
"Ambitious mysterious guest"
A huge souvenir
Subsequent story
Bottom of the file-my four big mistakes
Shi Yuzhu's Discussion on "13 Death Method" of Private Enterprises.
A case study on solving the mystery of melatonin
Is it a "trap" to say that words in all directions are diversified?
Edo: the "illusion" of "adolescence"
Young heroes come out of Zhongshan
Operation sunshine plan a
It feels good to be king.
"Kill one thousand, hurt yourself 800"
Chen Tiannan "killed" Hu Zhibiao.
Review Aiduo's financial model
What is the value of Aiduo brand?
Edo souvenir
Subsequent story
Five "objections" in my file
Case study: One bully loses to Duan Yongping.
Case Study 2: Why is Wan Jiale no longer "happy"?
New observation and interpretation of "getting rich overnight"
Rose Garden: In a garden without a road sign.
Fei long: spoiled by poetry
Hai Wei: Walk in the fog.
Three strains: Why is the "Empire" so fragile?
Sun God: Without water, it will be difficult to catch up with the "Sun God".
Nande: China's version of Don Quixote
Asia: Passion Burned the Wild Sun.
Over the mountains
Defeat 2
Preliminary thinking on "China's failure"
Jianlibao: How did the "Oriental Divine Water" go bad?
"Oriental Divine Water": An Orange Legend
War in troubled times: a fresh branch will not fall into the mud
Fatal question: Whose is Jianlibao?
Caring for Li Ning: Xiao Li is luckier than Lao Li.
Political and business friendship: not to be sold to entrepreneurs.
Zhang Hai takes the stage: Destiny III plays Li Jingwei.
The "mage" is in charge: step by step, bad chess destroys everything.
Feast over: When will the farce end?
Jianlibao memorabilia
A New Observation of "Sanshui Strategy" Worth Reviewing
Kelon: A kind of dragon that was deliberately hunted.
Shunde model: building a factory building on the top of a fried hill.
The fate of Pan Ning: What a word "anger"
Kelon revolution: a revolution worthy of the name
Grinkel: Vultures who prey on carrion.
Gu Xinzheng: I have 20 cents for a dollar.
Department building movement: M&A promotes the dream of overlord
The dispute of ancient waves: a tit-for-tat war
Kelon memorabilia
It's a pity in every way, kelon.
Eight parties call Gu the "seven axes" of M&A.
Delong: the fate of financial dinosaurs
The first bucket of gold: people go to Shenzhen to queue up to subscribe for the original shares.
Troika: the exaggerated myth of integration
The first banker: the stock is not excellent, in the name of "Germany".
The combination of industry and finance: this is a true lie.
Endless t-run: a big game without constraints
Comparison between Mu and Tang Dynasties: How similar are the two generations of predators?
What is providence: the projection of entrepreneur's character
Delong memorabilia
At the bottom of the file is our mistake.
Eight-party storyteller and president: Delong, speak your own words.
Zhongke entrepreneurship: the era of banker's wild dance. "
Zhu Dalu's close contact with Mr. K.
Magical Xiaoding
Mr. K's Cross-century Dialogue and "5. 19" Quotations
Constructing "Chinese Department"
Collapse caused by infighting.
Zhongke entrepreneurial memorabilia
The end of the first generation of bookmakers at the bottom of the file
Why does the China stock market look like a casino?
Brilliance: Beyond the Savior
Debut: Giving birth to "China's First Share"
Building a Car: Building the "First Car in China"
Betrayal: the rover project that led to the break.
Out: the first case of intellectual property rights without litigation
Collapse: a lose-lose outcome
Brilliant memorabilia
At the bottom of the file is "I didn't train a successor for Brilliance"
Yan Yan observes entrepreneurs' "political games"
Shunchi: a dark horse crushed by speed "
Went to prison at the age of 26. "
Shunchi is the homonym of "Sun Shi"
When Sun Hongbin was at the bar, Wang Shi "
"extreme movement" of cash flow
He Tian Buyou Hongbin
Failure without technical content
Sunco memorabilia "
Sun Hongbin answers Proust questionnaire.
All directions say "real estate tycoon" and Sunco.
Tieben: The Death of Steel
Dream of steel mills along the Yangtze River
A piece in chess.
The watershed of macro-control
The Death of Tieben and the Merit of Making Dragons
The most surprising accusation
Tieben memorabilia
A new observation on the "dislocation between law and crime" of entrepreneurs in China
Eight directions say, "We must underestimate our ability."
Sanjiu: The Final Failure of TCM
A person's 39
The first expansion: "Picking peaches down the mountain"
The second expansion: second only to crocodiles in Yu Delong
The third expansion: returning to the fantasy of specialization
Dragon species and fleas
Sanjiu memorabilia
All parties say Zhao Xinxian's "six tricks to make money"
New observation, same strategy, different results.
New observation II Kenichi Ohmae's "Professionalism"
TOP: ten years of top dreams
Push three rounds: University professors dare to go to sea.
Satellite release: Top suddenly became famous overnight.
Software hoarding: a happy competition to become a landlord in China. "
Top departments: companies that produce "concepts"
Big move: the last straw
Two yuan: end a top dream
Top souvenir
At the bottom of the file is "I am not a qualified CEO"
Yan Yan observes "I can't control Colombia"
Guess you are interested in:
1. The disastrous reading experience
2. 50 classic books that the elite of the times must read.
3. Recommended books to improve eyesight
4. 100 books for successful entrepreneurs
5. Recommend classic management books
6. Books recommended by entrepreneurs in China.
7. Book recommendations that will help you win in the workplace