Aunt Qian's marketing model is responsible for quality. For consumers, Qian Ayi's marketing model of "no overnight meat" really ensures the freshness of ingredients. Many consumers reported that Aunt Qian in her downstairs community would clear the meat of the day every night, and when she went to see it the next day, it was all fresh ingredients. This is indeed a good phenomenon for consumers.
Why are all the meat sold out or not making money? You think Aunt Qian sells meat, but in fact she sells brands. Aunt Qian's business model is to make the brand bigger, attract others to join, and collect the franchise fee from the merchants.
It is understood that the minimum threshold for Qian Aunt's franchise fee is 236,800 yuan and the franchise fee is 70,000 yuan. At least 306,800 yuan should be invested in the early stage, not counting the paid service fee of 13.
Moreover, Aunt Qian asked franchisees not to adjust prices at will, otherwise they would stop supplying or be fined. In the case of high cost and low profit, although the store looks lively, in fact, the store is not profitable, and even many franchisees lose money to close the store.
How far can Qian Aunt's business model go? Qian Aunt's business chain has three important components, Qian Aunt-franchisee-consumer.
In the short term, Aunt Qian did attract a large number of bosses to join. As of February, 20021year, the total number of stores of Aunt Qian in China exceeded 3,000.
However, according to CCTV reports, while Aunt Qian is expanding rapidly, a large number of franchisees are closing stores. The reason is that business is unsustainable. Simply put, the franchisee didn't make any money.
The original intention of franchisees is to make money, but in the end they find themselves doing charity. The fall of a large number of franchisees will inevitably affect the rise of a new group of franchisees. If Aunt Qian can't let franchisees make money, she will inevitably disconnect herself from consumers and eventually make the brand disappear completely in the market.
Therefore, the most important thing for Aunt Qian now is to improve the management system for franchisees, make profits when necessary, and let franchisees taste the sweetness, so that more people will join the game.
If it were you, would you like to join Aunt Qian? Please tell me in the comments section.