Zhang Yong was born in Shanghai, 1972. He was interested in finance, so he was admitted to Shanghai University of Finance and Economics and learned more systematic financial knowledge. After graduating from college, he joined Andersen Company as an accountant. Not long after, he jumped ship and went to PricewaterhouseCoopers, both accounting firms. However, Zhang Yong gradually felt that dealing with financial data every day was not challenging, and he wanted to experience a broader business world. So in 2005, he entered the vast online game company. In addition to serving as chief financial officer, he also studied the commercial realization form of the company. It didn't take long for him to become the chief financial officer, helping the majority of companies to stop several business form adjustments and make a lot of profits. After laying the world in the field of games, Zhang Yong began to be dissatisfied. In 2007, he heard that an e-commerce company was emerging in Hangzhou. The e-commerce category was about people at that time.
During his years in Alibaba, Zhang Yong did three important things, which made Alibaba's achievements to the next level and Zhang Yong's talent in management affairs favored by Ma Yun, and gradually affirmed Zhang Yong's qualifications to relay Ma Yun. The first thing is to save Taobao Mall. At that time, Taobao Mall was full of all kinds of fakes because of the lack of effective supervision. The quality of merchants on Taobao is also uneven. Compared with JD.COM, Taobao's performance is even worse than others' fraction.
So Huang Ruo, then president of Taobao, was dismounted by Ma Yun, and Zhang Yong took office. He first raised the liquidated damages of merchants and strictly managed the habit of Taobao Mall. Although it caused dissatisfaction among some businesses, the final outcome was still stable. Then Zhang Yong thought of making gimmicks to attract customers to buy. In this way, "Double Eleven" was born. On the first "Double Eleven" day in 2009, Taobao's trading volume was allowed.
The second thing is to turn the webpage Taobao into a mobile phone Taobao. In 20 13, 4G network was born, people's lives have undergone earth-shaking changes, mobile phone equipment has become more and more advanced, and various applications have emerged one after another. Before that, people could only log in through computer web pages, and it was more difficult to complete online shopping anytime and anywhere. Zhang Yong immediately led the team to develop mobile phone Taobao, and he wanted to download Taobao app to everyone's mobile phone. At the same time, in order to snatch the instant messaging APP "Communication" developed by Lu Zhaoxi in the market, it fell under the banner of Tencent, a social communication unicorn company. Naturally, Zhang Yong's mobile phone Taobao stood out, which not only changed the form of realization, but also got a big piece of cake in the traffic war. Zhang Yong's battle made Ma Yun begin to think about giving Alibaba to him in the future.
The third thing is to let Alibaba take the data direction. When Ali's e-commerce is booming, it will build Ali's global Internet devices with the support of big data, which is what we are seeing now, such as Alipay Ant Financial and big data cloud computing services, which will make Ali take off, especially Alipay. Become a unicorn of third-party payment tools. Zhang Yong can not only do traditional work well, but also explore new directions in new ways. With his excellent business talent and firm and calm guidance, he achieved the healthy growth of Ali's performance in the past three quarters. Zhang Yong led Ali from an e-commerce wholesale platform to an economy, from a commercial Ali to a technological Ali. Zhang Yong contributed a lot, which is why Ma Yun handed over the CEO position to Zhang Yong. But why can't Zhang Yong continue its past glory now, but let Ali "have an accident" frequently?
Take Ali's monopoly on the market as an example. "Double Eleven" was created by Ali, but now no matter which e-commerce platform will participate in this grand event, Double Eleven is no longer exclusive to Taobao, and e-commerce platforms such as JD.COM and Pinduoduo will also hold large-scale activities in Double Eleven, but the word "Double Eleven" has been patented by Ali, and no one can stop e-commerce publicity activities in the name of "Double Eleven". So JD.COM and other platforms changed the "Double Eleven" to the number "11.11". Regarding this behavior, Ali and JD.COM launched a contest of "choose one from the other". After all kinds of dark battles, he implicitly "forced" merchants to choose between Taobao and JD.COM.
In addition, Ali also abused the dominant position in the market, burned money to seize the market, and implemented big data killing for users with different spending power. The platform may offer different prices, and the price of rich users will be more expensive, not to mention information leakage. To give a simple example, Ali with deep pockets will use price subsidies and preferential coupons to seize the market and adopt the method of "small profits but quick turnover" to minimize commodity prices. In order to attract passengers, if other platforms want to gain market, they can only cut prices than Ali, but they don't have Ali's "financial resources". In this way, the economic market will be disordered and the interests of small and medium-sized operators in the market will be lost. Moreover, Ali has stopped the acquisition and merger of other enterprises, forming a super invincible "Big Mac" enterprise, further squeezing those competitors without capital and occupying the market in all directions, so this time the state thoroughly investigated the enterprises.
But have all these instructions been issued since Zhang Yong took office as CEO? Actually, it's not. Rome was not built in a day, and the business form like Ali started very early. Only after years of accumulation, its influence always involves the whole industry, and it was caught red-handed and formed today's scene. If this is all Zhang Yong's fault, I hope Zhang Yong can correct it in time and make positive rectification as Ali responded. The market is clear again, and it also warns other enterprises to shoulder their social obligations. As long as the whole economic market is healthy and benign, my enterprise can grow into a towering tree in a pure land, otherwise it will bring about its own destruction.