AMD chip, as the challenger of Intel and NVIDIA, has a deep mass base. Although the pattern of CPU Intel first, AMD second, GPU NVIDIA first and AMD second has almost never changed, when AMD lacks new products, the cake belonging to AMD becomes smaller and smaller: most of the CPU market is taken over by Intel; In the server market, AMD is less than 1%.
In the field of GPU, NVIDIA has an absolute dominant position. The business community believes that competition stimulates innovation, and human beings naturally like the story that the weak challenge the strong.
However, at that time, AMD was unable to continue to write the legend of the challenger-the recession trend, which forced AMD's board of directors to change four CEOs for the company from 2008 to 20 14. Frequent personnel changes further highlight the company's loss in business direction. Until 20 14, 10, Rory Read, then CEO, stepped down and Dr. lisa su, former chief operating officer, took over as CEO.
What Sulisha herself saw was another AMD: despite its poor operating conditions, it has high-performance computing technology and core intellectual property rights, and chips that define the next generation of CPU and GPU. This is the stage that engineer Sulisha dreamed of.
Three years later, AMD really lived up to expectations and returned to the market with re-built PC, server chip and GPU products, thus stirring up a pool of spring water in the chip industry. In April this year, Jim Cramer, a well-known host of American Consumer News and Business Channel, said in an interview with Lisa that Lisa saved AMD from the "garbage dump".