Where are all the moon cakes that can't be sold? Come and have a look with me.
Chinese Business News (Reporter Zhou Ziwenyi/photo) As a seasonal food, moon cakes have always been the "standard" of the Mid-Autumn Festival. So after the Mid-Autumn Festival, where did all the unsold moon cakes go? China Business Daily reporter learned from some supermarkets in Beijing that the unsold moon cakes have returned to the factory, and some upstream manufacturers of moon cakes said that the moon cakes returned to the factory will generally be digested by the company, and the rest will be destroyed centrally.
After the Mid-Autumn Festival, where did all the moon cakes in the supermarket go?
On September 23, a reporter from Huashang Daily visited several supermarkets in Beijing and found that the mooncake gift boxes piled up a few days ago had disappeared, and only a few scattered mooncakes could be seen in the corner. What about the moon cakes that can't be sold?
In a Yonghui supermarket in Fengtai District, Beijing, the staff told Huashang Daily that on the first day after the Mid-Autumn Festival, the supermarket returned the unsold moon cakes to the manufacturer. "Yesterday, there were some moon cakes in the supermarket for a one-yuan discount promotion. Now, the stock of moon cakes has been almost digested. Unsold moon cake gift boxes have also returned to the factory. "
In a Wal-Mart supermarket in Xicheng District, Beijing, the staff also told Huashang Daily that after the Mid-Autumn Festival every year, the supermarket would return the moon cakes that could not be sold to the manufacturers. This year, due to the small amount of supermarket purchases, fewer moon cakes returned to the factory.
In a Carrefour supermarket in Fengtai District, China Business Daily reporter saw that the moon cake gift box and the bulk moon cakes in the baking area had disappeared, and only a small amount of bulk moon cakes were left on the counter in Suzhou Daoxiang Village. The production date is generally in early August, and the promotion of buy one get one free is currently underway. The staff said, "The unsold mooncake gift boxes have returned to the factory. There are only these bulk mooncakes left in Daoxiang Village, Suzhou, and they will return to the factory in a few days."
Zhong Ming (pseudonym), the owner of the bakery, told Huashang Daily that one week after the Mid-Autumn Festival, unsold moon cakes will be promoted at a loss, and the final return rate will be controlled at 1%-2%. According to him, it is relatively easy to promote the sale of Suzhou-style barreled moon cakes and bulk moon cakes, and the moon cake gift boxes are basically recharged. "Moon cakes are too seasonal, and returning to the factory is also a waste. We try our best to ensure that as little as possible. Sometimes after the promotion, the return rate of moon cakes is only 0.5%. "
Moon cakes returned to the factory will be digested internally or destroyed centrally.
What about the moon cakes returned to the upstream factory?
A number of snack companies with moon cakes as an additional product said that there are few moon cakes left every year, which are generally digested internally as employee benefits. For example, three squirrels told Huashang Daily that the moon cakes produced by the company every year are very popular. Even if there is surplus, they will be digested internally at a price of about 50% the day before the Mid-Autumn Festival, and will soon be robbed as employee benefits. Liangpin Shop also told Huashang Daily that the company uses a flexible supply chain, and the front end orders seasonal products such as moon cakes according to the sales forecast, so the production is more accurate, and even a small part of the surplus will be digested through internal sales meetings.
Baicaowei told Huashang Daily that the company has been making mooncake gift boxes for many years, and the output is well controlled. In most years, moon cakes will be sold out. For a small number of unsold moon cakes, after the Mid-Autumn Festival, the company will directly distribute them to warehouse employees as benefits. If the number of mooncakes left is too small (for example, only a few boxes or more), the company will open the mooncake gift box as afternoon tea for employees.
So how do pastry enterprises that focus on the production of moon cakes deal with moon cakes that cannot be sold? Beijing Daoxiang Village told China Business Daily that the mooncake gift box would be sold out a few days before the Mid-Autumn Festival, and the remaining small amount of bulk mooncakes would be destroyed after returning to the factory. Suzhou Daoxiang Village also told Huashang Daily that the company would ask the supermarket to take off the shelves and return the unsold moon cakes in the supermarket. After that, a special third-party organization destroyed the temporary moon cakes under the supervision of the company.
Zhong Ming told China Business Daily that the company would first remove the inner and outer packaging of the moon cakes returned to the factory, and then sprinkle some water to ensure that they would not be reused. After that, the farm that signed a long-term agreement with the company will send a car to the factory to take the moon cakes away as feed. "We signed a comprehensive return agreement with the farm, involving bread, cakes, moon cakes and other categories. The farm will send a car to pull the temporary products at a fixed time, and we charge a nominal fee every year. "
Where are all the moon cakes that can't be sold? Related reading:
After the Mid-Autumn Festival, where did the unsold moon cakes in the supermarket go?
Changjiang Daily Great Wuhan Client September 24 (Chief reporter Zhang) Just after the Mid-Autumn Festival, Aunt Cai of Wuhan found that the moon cakes originally placed in the core area of the supermarket were gone. Aunt Cai said that before the Mid-Autumn Festival, when I entered the supermarket, my eyes were full of moon cakes, gift boxes, bulk, various packages and various tastes. As a result, after the Mid-Autumn Festival, the mooncakes seemed to disappear overnight. "Where did the moon cakes in the supermarket go?" Aunt Cai has doubts in her heart. The Changjiang Daily reporter recently conducted a multi-party interview.
On-site: Before and after the festival, the difference of one catty is more than 30 yuan.
On August 26th, before the Mid-Autumn Festival, mooncakes occupied the C position in Shang Chao. Changjiang Daily reporter Zhan Songshe
On September 23rd, Changjiang Daily reporter visited many supermarkets in Wuhan and wanted to buy a box of mooncakes with gift boxes. However, after visiting several big supermarkets, it is still difficult to find mooncakes in gift boxes.
"Are there any moon cakes in the supermarket?" In RT Mart supermarket, the reporter asked the staff. "Yes, you should go to the baking area, where they sell moon cakes. If you go late, it will be gone! " The staff warmly reminded.
The reporter came to the supermarket baking area and saw that five or six consumers were shopping in front of the "Yangtze River" moon cake booth. There are not many moon cakes left, less than 100. The supermarket promoter said, "The original price of these mooncakes is 42.8 yuan/kg, and now 19.8 yuan/kg. Today, it is stronger. Buy a catty and get a catty. " An aunt next to her confirmed, "That is 9.9 yuan/Jin, less than 10 yuan."
On September 23rd, in RT Mart supermarket, mooncakes were on sale. Changjiang Daily reporter Zhang She
Three days ago, the bulk moon cakes of Wuhan local time-honored brand "Yangtze River" were 42.8 yuan/kg. After three days, the price dropped directly to 19.8 yuan/kg. The reason for the discount sale is that the Mid-Autumn Festival has passed.
In front of the booth, everyone rushed to buy. A mother and daughter chose two Jin of moon cakes and filled a bag full of them. They told reporters that eating moon cakes in the Mid-Autumn Festival is a sense of ritual, and now eating moon cakes is a sense of fullness. "It's not bad to buy snacks at home for such delicious and cheap moon cakes."
When the reporter asked if there were still mooncakes for sale, the staff waved their hands. "It has already passed, and the Mid-Autumn Festival has passed. Who will buy gift box moon cakes? " .
Coming out of the supermarket in RT Mart, the reporter walked into the box horse fresh supermarket. Like RT Mart, the mooncakes in gift boxes have been taken off the shelves early, leaving only a few loose mooncakes in the corner of the supermarket. On the shelves in the baking area, sporadic mooncake packages are labeled with a "30% discount" price tag. The reporter saw that because there was no publicity, it was difficult for consumers to notice that there were still moon cakes for sale. During the reporter's half-hour at the scene, only one couple stayed in front of the booth.
"Do you want to buy a moon cake and try it?" The husband asked his wife.
"It's so sweet that no one eats it when you buy it home." After the wife objected, the two returned empty-handed.
Merchant: pre-holiday promotion, moon cakes are easy to sell out.
On September 23rd, Box Horse Fresh Life Supermarket was selling moon cakes. Changjiang Daily reporter Zhang She
The Mid-Autumn Festival on August 15 is a watershed in moon cake sales. Before the festival, mooncakes occupied the C position in Shang Chao. After the Mid-Autumn Festival, mooncakes were quietly taken off the shelves.
"So many moon cakes were sold out overnight?" Like Aunt Cai, many consumers have such questions.
Li Xian, general manager of RT Mart (Jianghan Store), told reporters that mooncakes were not sold out overnight. In order to sell out before the Mid-Autumn Festival, major brands started discount promotions as early as three days before the Mid-Autumn Festival. "With holiday demand and discount promotion, mooncakes are easily sold out."
Li Xian also revealed that there are indeed some moon cakes that can't be sold. Unsold gift box moon cakes will be returned to manufacturers or distributors, and unsold bulk moon cakes will continue to be sold at a discount, and the price will be lower than before the festival. "For example, the bulk moon cakes in the Yangtze River are now 20% off. This price is very attractive to consumers and will soon be sold out. "
Li Xian said that moon cakes are a kind of food with strong holiday attributes. In order to create a festive atmosphere for the Mid-Autumn Festival holiday, RT Mart Supermarket also organized the activity of "making moon cakes skillfully", inviting consumers to make moon cakes themselves in the supermarket, which not only gathered popularity, but also promoted the sales of moon cakes.
Question: Will the slow-moving moon cakes continue to be sold next year?
On September 23rd, in a supermarket in RT Mart, consumers were shopping for promotional moon cakes. Changjiang Daily reporter Zhang She
Some citizens are worried that the moon cakes that cannot be sold this year, especially the fillings, will be preserved by the manufacturers and will continue to be used to make moon cakes next year?
A former supermarket senior purchasing manager, who did not want to be named, told the reporter: In addition to the slow-moving moon cakes being sold at low prices, some moon cake gift boxes will be returned to the manufacturers for use next year, and the moon cakes will be destroyed. A few years ago, some manufacturers smashed moon cakes and sold them to related enterprises as animal feed.
The purchasing manager also stressed to reporters that in the past two years, the production plans of various manufacturers tend to be conservative, and there are few large-scale backlogs. For consumers who are worried about buying "aged moon cakes", he explained that most moon cakes need to be refrigerated and the storage cost is high. Manufacturers generally do not choose to freeze for one year before selling.
The reporter found in China Judgment Document Network that there is indeed a situation similar to that described by the procurement manager in the court judgment case.
20 17 a civil judgment of the people's court of Nanhai district, Foshan city, Guangdong province shows that some food companies will return the mooncake boxes to production and sales in the next year after the mooncakes are unsalable. The stuffing of unsalable moon cakes is treated as feed.
The reporter noted that the registered business scope of some food companies itself includes the production and sales of feed.
Manufacturer: "set production by sales" to minimize inventory.
On September 23rd, in RT Mart supermarket, bulk moon cakes were sold at low prices. Changjiang Daily reporter Zhang She
Xu Xiangsong, head of Yang Zijiang market, a local time-honored enterprise in Wuhan, said that since more than ten years ago, mooncake manufacturers have been producing and supplying according to the principle of "fixing production by sales", and through the previous mooncake sales performance in different market situations, they have worked out a careful pre-holiday supply and demand budget according to their experience to minimize post-holiday inventory. At the same time, with the promotion of supermarkets and other stores, the amount of moon cakes that need to be recycled in the end is generally not very large.
Xu Xiangsong told reporters that their production line has always been started according to market conditions. Considering the epidemic prevention and control factors, they reduced the planned output this year by 20%. The day before the Mid-Autumn Festival holiday, their production line had been shut down ahead of schedule. At present, there is no stock of moon cakes in the Yangtze River, and only the tail goods in the supermarket are on sale. "The current price is the' breaking price', which is lower than the cost. Don't worry about selling out so cheaply. "
Tang Jiqiong, the general agent of Huamei mooncake Jianghan Plain, has been a mooncake sales agent for 30 years. She told reporters that every March, they would provide manufacturers with a timetable. "There is a lot of pressure to make a schedule and you need to judge it carefully." Tang Jiqiong explained that if you order more, you can't sell it, and if you order less, you can't sell it. For example, this year she admitted that she ordered less food. Before the Mid-Autumn Festival, a company asked her to buy moon cakes, but she was out of stock.
Editor: Deng Laxiu