MCN is the abbreviation of Multi-Channel-Network, and it is a foreign word, which was first born in Youtube, a foreign video website. The essence of MCN is a multi-channel network product form, which unites high-quality PGC.ugc with different types and contents under the platform, and provides operation, commerce, marketing and other services for content creators in a platform-based operation mode to help PGC and ugc realize. To put it bluntly, mcn is an organization that unites multiple video accounts and provides packaging services. Its core purpose is commercial realization.
MCN has integrated the characteristics of China into the practice of China people. After a short period of development, it also has multiple attributes.
In the eyes of experts: MCN is a brokerage institution, and it needs someone to hype itself. After becoming famous, all kinds of tedious daily affairs need to be taken care of by the team, and MCN is equivalent to such a role.
In the eyes of advertisers: MCN is an advertising company, with a bunch of face billboards, each face can bring huge brand effect, of course, the price is not cheap.
In the eyes of short video platform, MCN is a production organization, an efficient content input source, with professional screenwriters, directors, actors and production teams, which can continuously output high-quality content for the platform.
MCN can be very big, as big as Dayu and scallion, with many artists, many behind the scenes and many technicians. MCN can also be very small. Some people made a matrix of multiple accounts, and some friends got together to keep warm. In recent two years, with the popularity of short videos, many emerging MCN institutions have emerged from Tik Tok and Aauto more quickly. Next, let's take a look at how to become a faster platform for Tik Tok's M and Aauto.
How to become Tik Tok·MCN?
To become a certified MCN of Tik Tok, you need to meet the following qualification requirements:
1, the applicant has the qualification of a legal person company;
2. It has been established for more than a year.
3. The establishment time is less than one year, but the talent resources are rich and the content is unique, and you can apply for special approval separately;
4.MCN has no less than 5 people, a certain number of fans, and certain talent service capabilities and operational capabilities in corresponding fields.
To apply to become a partner of autonomous driving MCN, you need to meet the following basic conditions:
How to become an automatic MCN faster?
1, an entity company/institution with a formal business license.
2. Continuously produce high-quality content in all vertical fields.
3. It has signed a contract with its sub-account and has control over the content production of the sub-account.
4. The applicant unit has a special person responsible for the operation of the Aauto faster platform.
5. There is no record of plagiarism, indecent content or violation of national policies and regulations in the account of the applicant.
Some common questions about Tik Tok and autonomous driving
I heard that Tik Tok has the resources to support MCN. What are the details?
1.MCN institutions will receive task packages regularly. 2. The official MCN WeChat group, the MCN background notice column will get the official activities as soon as possible (with traffic support, the exposure is generally 0.5-2 times of the general traffic of 65438+). 3. The account priority has been reviewed, and the function has priority. 4. Other traffic and resource support.
How does Tik Tok choose the organization level of mcn?
There are two main dimensions:
1. Its account number and total number of effective fans. 2. The continuous updating ability of its account, video quality, and the speed of adding accounts above 50w,
Automatic rapid association
What is Aauto Quicker's resource support for MCN?
Aauto Quicker's support mainly includes: fans, adjustment of the entrance position of the discovery page, and topic resources.