Behind every hot topic, there is a lot of empathy and resonance.
Searching the Baidu Index of the word "Kong Yiji", we found that many netizens searching for this word are concentrated in the age group of 20-39, and the discussants of the topic are mostly young people with higher education, many of whom are in the state of going to school, looking for a job or working.
Undeniably, for most young people, especially college graduates, there will inevitably be a dilemma of "reality does not match expectations" in real life. Millennials, in particular, spent three years in college during the epidemic, and suffered the "most difficult employment season" after graduation, and their youth was even more confused.
On the one hand, they think that they have received higher education, mastered professional knowledge and skills, will find a matching job and embrace a happy life; In the job market, it is not easy to find a favorite position, and the resume of "Haitou" has no reaction. Even if you find a job, it may be different from what you expected.
Therefore, netizens associate the image of "Kong Yiji" with their own life circumstances, giving people a sense of banter and self-mockery.
Looking back on ten years of cold window, there are books everywhere. After several years of professional training in the university, who doesn't want to "see all the Chang 'an flowers in one day" after stepping out of school, and who doesn't expect to "point out the mountains and inspire words" when he is young?
It can be said that the anxiety caused by reality is naturally understandable, but if we put aside our academic qualifications, it is actually a clever cross-talk of the futility of reading.