In 2003, Zhejiang University studied for MBA.
In 2005, a joint venture was established with China Wangli Group to establish "Danfu" brand lubricant and served as general manager;
In 2008, he became the operation director of China Wangli Group, which is a joint venture (Sino-Swiss joint venture) between Wangli Group and the world's top 500 and global security giant Yasahelai Group.
In 2009, the "AA Aggregation" marketing model was put forward by integrating many years of military camp career and practical experience of enterprise management and marketing.
Since 2009, he has been engaged in brand integration and marketing operation planning, and has been invited to provide brand marketing integration consulting services for many large enterprises.
20 10 joined zotye holding group, a brand-new automobile enterprise.
20 12 as general manager of Hunan Jiangnan automobile manufacturing co., ltd.
In 20 13, the leading enterprise won the honorary title of "China Industrial Demonstration Unit", and he himself won the "Top Ten Influential People in China Industry".
20 15, leaving Changsha Zhongtai.
2065438+June 2005, Su Jinhe's Hunan TEDA Company signed a cooperation agreement with Shaanxi Automobile Co., Ltd. to build a production and sales base for new energy vehicles and formally hold Shaanxi Automobile Co., Ltd. ..
Su Jinhe, a native of Taian, Shandong Province, was born in June 1964. Experienced marketing expert, management expert and founder of "AA Aggregation" marketing model. He is good at market operation and integrated marketing, and is the founder of many star brands. 20 10, decisively cross the border and join Zotye. It took only one year to create a sales myth within the Zotye system. His keen market perception and profound practical marketing ability began to emerge in the independent brand circle, and he took charge of Zotye Jiangnan Automobile on 20 12, and was called the top marketing guru in China who knows the terminal market best.
Like Huawei and other corporate executives from military camps, Su Jinhe's bold, unyielding, persistent and even stubborn and arbitrary behavior style is particularly distinctive. As early as the 1990s, when merger and reorganization was a new term, Su Jinhe, who had just been appointed as the director of the State-owned Steel Pipe Factory, used the basic principles of market economy development to acquire many loss-making enterprises, and through capital operation means such as divestiture, merger and reorganization, and stock issuance and financing, he reversed the operating situation of sustained losses and insolvency in one fell swoop, and his net assets increased several times. 200 1, Su Jinhe entered the School of Business and Technology of Zhejiang University for further study. At that time, new terms such as globalization, investment and financing, entrepreneurship and marketing made Su Jinhe feel like a spring breeze, and his theoretical knowledge collided with his practical experience in this time and space with amazing energy. The theoretical framework of the system and the battle-hardened practical experience are integrated and verified with each other, even opening up two threads of Su Jinhe in the marketing field. A brand-new prototype of marketing theory began to take shape in his mind: marketing is not. Marketing does not simply have a buying and selling relationship with customers, but integrates market elements to create, guide and meet customer needs; Marketing is not the heroic achievement of excellent salesmen, but the overall attack of excellent teams-integrating product elements, market elements and personnel elements to create, guide and meet consumer demand, which will build the foundation and embryonic form of "AA aggregation" marketing model in Su Jinhe in the future.
After getting an MBA with excellent results, Su Jinhe began to gallop on the marketing road:
In 2002, he established a special brand lubricant company and served as the chairman. After only three years, it was acquired at a premium of dozens of times.
In 2005, he successfully transformed into a professional manager, and founded "Danfu" brand lubricant with China Wangli Group as the general manager. Under his leadership, the Danfu storm swept across the country, and the production and sales doubled every year, which became a story in the industry. In 2008, Danfu successfully entered the "Billion Club";
In 2008, China Wangli Group established a joint venture with Swedish Asa Laihe Group, a fortune 500 company and a global security giant, and invited Su Jinhe to join the company to take charge of the company's operation in the China market. Wang Anmen's sales increased by 80%- 100% for two consecutive years, and its market share increased by 25% annually. Such shocking rapid development and strong occupation have caused a rare violent shock in the whole marketing field.
Since then, Su Jinhe has become famous in the field of marketing, and its unique and profound skills in enterprise system construction and marketing integration have attracted the attention of many large enterprises. On 20 10, Zotye Holding Group, a rapidly developing independent brand car company, invited Su Jinhe to join us, expecting him to build a Shandong sample market with strong market development and operation capabilities and explore the most growth-oriented development path for Zotye automobile terminal marketing.
Su Jinhe first set foot in the automobile industry when he was the general manager of Zotye Holding Group Shandong Branch. In the face of strange fields, Su Jinhe spent half a year doing three things: cultivating the team, going to the market and expanding the network. "Without a real kung fu, it is very dangerous to walk in the rivers and lakes." Su Jinhe didn't use any advanced marketing concept to rapidly increase sales, but won the rapid growth of Shandong market for two consecutive years. 20 1 1 Shandong market created a sales myth in Zotye automobile system with the sales achievement of nearly 10,000 vehicles, adding another medal to Su Jinhe's marketing career.
After two years' edification and tempering in the automobile market, in 20 12, the board of directors of Zotye Holding Group decided to formally appoint Su Jinhe as the general manager of Hunan Jiangnan Automobile Manufacturing Co., Ltd., to be fully responsible for the procurement, production, sales and after-sales operations of Jiangnan Automobile, and appointed him as a member of the decision-making committee of the board of directors of Zotye Holding Group.
In 20 14, in the selection of "advanced industrial units and individuals in China" under the guidance of the Ministry of Industry and Information Technology of China and recommended by local governments and industry associations, Changsha Zotye Automobile, with Su Jinhe at the helm, was named "China Industrial Demonstration Unit" and I was also named "Top Ten Influential Persons in China Industry". The shortlisting conditions of this selection are very harsh, which not only set a high threshold for enterprise scale, products and technology, brand influence and marketing strategy, but also require contributions to economic development and industrial progress. Changsha Zhongtai is highly recommended because it is recognized by the local government.
Su Jinhe's forward-looking strategic vision is recognized. 20 13, the development of new energy vehicles is in the ascendant. After analyzing and demonstrating the global development trend of new energy vehicles and combining the current situation of domestic automobile industry, Su Jinhe took the lead in layout, decisively adjusted the development direction of Changsha Zotye Automobile, and focused on the research, development, production and sales of new energy vehicles to realize the strategic transformation of the enterprise. When the policy spring breeze came and other enterprises just made efforts, Changsha Zotye not only mastered the core technology of pure electric vehicles, but also launched the first intelligent pure electric vehicle in China, "Zotye Cloud 100", which seized the market opportunity. At present, Changsha Zotye has become a representative enterprise in the domestic new energy automobile industry, with mature and stable core technologies and products, and its production and sales scale ranks first in the country. Therefore, "Zotye" has become a first-line brand of new energy vehicles in China.
In addition, the rapid development of Zotye new energy vehicles in Changsha has attracted great attention from the capital market to the leader Su Jinhe. Domestic well-known investment companies such as CDH Investment, Lenovo Investment and Zhejiang Zheshang Venture Capital have extended olive branches to seek strategic cooperation in the field of new energy vehicles, and capital operation itself is a very important part of Su Jinhe's strategic planning.