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Ali took over and the management changed a lot.
The end of one era is the beginning of another.
After the battle was completed, on July 12, it was announced that Zhang resigned as the chairman of the board and was hired as the honorary chairman of the company. Zhang nominated his son Zhang as a candidate for the non-independent director of the seventh board of directors of the company.
On July 29th, Suning.cn held a general meeting of shareholders and passed the above nomination. On the same day, it was decided to elect Mr. Huang Mingduan as the chairman of the seventh board of directors of the company, reviewed and approved Liu Peng as the candidate for non-independent director of the seventh board of directors of the company, and appointed Ren Jun as the president of Suning.cn.
The resume of Huang Mingduan nominated by Ali shows that he has rich experience in retail business.
Huang Ming served as the director of Gaoxin Retail Co., Ltd. from 20 1 1 to 20 18;
20 19 to 202 1 Ren Gaoxin Retail Co., Ltd.
Chairman of Gaoxin Retail Co., Ltd. since 2020;
He is currently a non-executive director of Gaoxin Retail Limited.
President Ren Jun is an "old Suning". According to his resume, Ren Jun was the vice president and secretary of the board of directors of Suning.cn Company, and now he is the chairman and director of the executive committee of the company. Mr. Ren Jun holds directorships in Suning Sports Group Co., Ltd., Inter Milan Football Club Co., Ltd. and Shanghai Suning Financial Services Group Co., Ltd.
On the evening of July 29th, it was announced that the actual controller of the company had changed from Zhang to no actual controller.
However, Alibaba's influence in Suning.cn is beyond doubt. In addition to holding 19.99% shares through Taobao China, it also indirectly holds Suning.cn shares through the second phase of Xinxin Retail Innovation Fund. On July 13, Suning.cn disclosed the capital contribution and proportion of the participants in the second phase of Xinxin Retail Fund. Hangzhou Ali Mama Software Service Co., Ltd. invested 2.65 billion yuan, accounting for 30.0%.
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The accumulated loss in seven years was 654.38+0.7 billion yuan,
Ali infiltrated a "quick-acting heart-saving pill"?
2020 is indeed the most difficult year for Suning. On June 15, it was announced that 540 million shares of Zhang were judicially frozen by the Beijing No.2 Intermediate People's Court. On the afternoon of June 16, Suning.cn announced the suspension of major events. The subsequent 2020 annual report showed that Suning's net profit loss in 2020 was 4.275 billion yuan.
But this torture started from 20 14. According to media statistics, the accumulated loss of Suning in seven years is 654.38+0.7 billion yuan.
On July 5, Suning's equity restructuring plan was finally settled. Shenzhen state-owned assets withdrew, and Jiangsu state-owned assets joined hands with industrial investors such as Ali, Haier, Midea, TCL and Xiaomi. Suning will get 8.825 billion yuan from this transaction. On July 12, Suning.cn announced the re-election of the board of directors and held an extraordinary shareholders' meeting to vote. According to the announcement, Zhang and his concerted actions Suning Holdings hold 20.35%, Taobao China holds 19.99%, Jiangsu Xinxin Retail Innovation Fund holds 16.96% in the second phase, and Xinxin Retail Innovation Fund holds 5.59%.
Today's Suning is no longer the king of high-spirited retail, and the market has reached a consensus that Suning has been difficult to save. Therefore, many people regard Ali's penetration as a "quick-acting rescue pill".
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Can Suning change hands and return to the peak?
For this change of ownership, some netizens said that Suning's being held by Ali is also the inevitable result of the early layout. Ali is a giant, and JD.COM and Pinduoduo are no match. Suning.cn, as the integration platform of Ali, has a bright future.
However, what Suning.cn employees are most concerned about at the moment may be to stay and be incorporated by Ali, or to find another way. However, it is unclear how many people are left after Suning Department was cleaned by Ali. After all, a week before the shareholders' meeting, Ali had appointed a number of managers to enter the Suning system and manage them in various departments in the form of "consultants". However, how this "consultant" form will be appointed in the future has not yet been determined. Alibaba is expected to clean up Suning's past "legacy problems" within half a year, when the former Suning executives are likely to be in an overhead position.
Ali seems to have no intention of bringing Suning into the Ali system. From the perspective of traffic and operation, Suning may have little effect on Ali. The only thing of value may be more than 2,600 Suning self-operated stores, plus more than 7,000 Suning Yundian stores scattered all over the country. Maybe in the second half of retail, it moved from online to offline.
Today, Alibaba's strategy is to temporarily let Suning's existing core executives leave, and the top leaders of various departments remain in their original positions. But under this person in charge, another "deputy" appointed by Ali temporarily runs the current Suning business by integrating the two systems.
However, according to a middle-level employee of Suning, Alibaba has no plans to merge Suning into the Ali system. The biggest purpose of taking a stake in Suning is to make up for the home appliance sector. However, the traffic of Suning.cn Tmall flagship store has entered a stable state, and Ali will maintain its operation and investment in Mao Ning in the future. This time, the top management and changes in equity are endangering the traffic and operation of Suning.cn App, which is quite "chicken ribs" for Alibaba.
But what is certain is that with Ali's control of Suning's business, the former home appliance retail overlord officially ushered in the day of "changing owners", and Zhang withdrew from the main stage of Suning, and the e-commerce pattern in China changed again.
From: Eating, Public Information