Momo live broadcast development

The latest financial report shows that Momo's net revenue in fiscal year 20 16 has tripled compared with that in fiscal year 20 15, and its net profit in the fourth quarter of 20 16 has increased by a staggering 674% year-on-year. Among them, the live broadcast service generated revenue of $654.38+$94.8 million in the fourth quarter of 2065.438+06, accounting for nearly 80%. The rapid growth of Momo's live broadcast service revenue mainly comes from the growth of paying users of live broadcast service, reaching 3.5 million in the fourth quarter of 20 16.

It is understood that Momo will release a new version at the end of March, upgrade its brand and continue to promote product videoization.

Momo scene is the first product that Momo stepped into the video field.

In 20 14, Wei Jia left letv to join momo as vice president, in charge of live broadcast business. Wei Jia's joining is the beginning of a new chapter in Mo Mo.

"There are two forms of video, one is recording and broadcasting a small video, and the other is live broadcast, which can complete the timely interaction between people. Video is definitely a general direction." Wei Jia told Tencent Technology.

On September 7, 20 15, Momo went live. Three months later, Momo's live broadcast platform began internal testing and was open to some target groups.

April 20 16, with Momo updated to version 6.7, the original "discovery" box became a "live broadcast" box, which means Momo "promoted the live broadcast of mobile video to a strategic height" and officially opened it to the public.