Balenciaga is a French luxury brand, which belongs to kering. Its products mainly include men's and women's garments, leather goods, shoes, perfumes and accessories. 19 17 years, cristobal balenciaga founded Balenciaga, 1936 settled in Paris, and 1972 died in his hometown in the Spanish Basque country. In 200 1 year, Kaiyun took charge of Balenciaga, which once again established Balenciaga's position as one of the most influential brands in fashion. In 20 18, Balenciaga began to cooperate with the World Food Programme.

20 18 12 The World Brand Lab released the 20 18 Top 500 World Brands list, and Balenciaga ranked 397th. 20 19 12, Balenciaga continues to support WFP's mission through new fashion collections and accessories. And raise funds for WFP's most urgent needs to alleviate hunger and malnutrition of vulnerable groups around the world.

Balenciaga brand culture

At the end of September 20 18, Balenciaga announced the launch of a brand-new Logo design, and the new LOGO was also announced on the official platform of Balenciaga for the first time, and the new LOGO of Balenciaga was officially launched. Compared with the original old logo, the new logo continues to be spelled in uppercase, but the font is narrower and thicker than before, supplemented by a brand-new gray background. The design of the new sign was inspired by traffic signs.

20 16 12.5, Balenciaga won the ready-to-wear designer award of the British Fashion Award. On June 6, 20 17, Balenciaga won the annual international prize awarded by the American Fashion Designers Association Award in 20 17. On 20 18 12 13, Balenciaga won the annual accessory designer award of the British Fashion Awards.

Reference to the above content: Baidu Encyclopedia-Balenciaga