Song, male, 1968, from Xuzhou, Jiangsu.
1989 graduated from Tsinghua University Academy of Fine Arts (formerly Central Academy of Arts and Crafts).
During the ten years from 1993 to 2004, he successively served as creative director and general manager in well-known organizations such as Li Chuang and Adoption (Corporate Image).
During this period, he presided over the monitoring, management and implementation of brand image integration and promotion projects such as Danish Xiangwu Shiying, Motorcycle Digital, China Merchants Bank, Tianqi Toothpaste, Zheng Xiu Pharmaceutical, Tsingtao Brewery and TCL Electrician.
In 2004, Shenzhen Dingzang Culture and Art Co., Ltd. was established, which is dedicated to the double-speed expansion of aesthetic design and artistic value potential.
1995- 1996, China merchants bank launched VI image recognition series. Song was then the deputy general manager of Jinma advertising company. After nearly two months' efforts, he led the design team to design the logo of China Merchants Bank, which was well received and highly recognized by then presidents Wang Shizhen and Li Maiqiu, because China Merchants Bank not only faced the public with a brand-new brand image, but also the new logo graphic was the continuation and inheritance of the old logo image of China Merchants Shekou.
Since 2008, China Merchants Bank, as the exclusive banking partner of Shenzhen 20 1 1 Universiade, has been providing comprehensive and in-depth image promotion and design services for "China Merchants Bank Grand Operation" with Song's brand-new Dingzang art design team.
Logo design concept:
The emblem is based on the initials C, M and B of China Merchants Bank, and the design concept is internationalization and modernization of China Merchants Bank. The "M" shape of the visual center is three-dimensional and powerful, which symbolizes the development trend of China Merchants Bank's comprehensive expansion of domestic and foreign markets. The shape of "B" is formed by adding horizontal lines under "M", with parallel rays full of speed, forming a graphic implication of sailing out to sea and smooth funds; Seven parallel rays represent the original seven shareholders of China Merchants Bank, conveying a clear affinity and the times.
The standard color is red, representing vitality and enthusiasm, symbolizing the business vitality and service enthusiasm of China Merchants Bank, full of internal motivation and positive attitude towards the market.
The whole emblem embodies China Merchants Bank's enterprising spirit and the power of change, and conveys China Merchants Bank's corporate philosophy of "changing for you". The bank emblem and China Merchants Bank's own corporate and cultural characteristics are perfectly integrated and deeply interactive.
The emblem of China Merchants Bank will keep pace with the times, create brilliance with shareholders and customers, and jointly build a century-old store worthy of customers' trust and steady development.