Editor-in-chief of Sportsman magazine, planner of Adidas Urban Sports Manual, and columnist of National CG magazine.
After ten years of grinding a sword, he has served as a senior executive of many well-known enterprises. Focus on Chinese-style chain marketing for Shanghai GM, Taiwan Province Trust-Mart, October Mommy, Langsha Red Underwear and many other well-known enterprises to carry out systematic brand promotion.
It pioneered the theory of super blue ocean, and devoted itself to STP strategy research and brand joining service in line with the actual situation of enterprises in China. He has written many articles on finance and economics, such as McKinsey, please come down, Two or Three Things between me and International 4A, Rat Dung of China Zhiye, and Consulting Circle-Who will spend 10 million advertising fees, openly questioning the bad cases that some internationally renowned consulting organizations are divorced from the reality of China enterprises, pointedly pointing out that these consulting companies, including McKinsey, are "useless consultants", hoping that China enterprises can combine their own advantages.