1, the primary stage of brand: brand is just a simple symbol, which does not involve brand information.
2. Brand communication stage: At this stage, brands are spread through advertisements, market activities, media promotion and other means to enhance their popularity.
3. Brand awareness stage: At this stage, consumers have a certain awareness of the brand, and most consumers can understand what the brand does.
4. Brand image stage: At this stage, the brand begins to integrate into the culture and shape its own image, such as through tonality, image role and marketing strategy positioning.
5. Brand loyalty stage: At this stage, the brand is highly consistent with the social environment and consumer behavior. At this time, the brand and consumers have established a deep loyalty, and consumers have listed this brand as their highest loyalty.
A brief history of brand development
As an independent modern discipline, branding has existed for less than a hundred years, but the concept of brand has existed since ancient times. During the barter period of primitive society, the earliest brand performance was that the tribe carved its own emblem on the pottery jar made by itself.
At the beginning, the role of brand is relatively simple, just as a symbol of product and manufacturer identification and division. After industrial revolution in europe, with the spread and deepening of the industrial revolution, product production has been greatly enriched. With the continuous growth of population, the complexity of consumer demand and the diversification and homogenization of products, the brand significance in the modern sense has gradually emerged.
Here, the brand also carries more functions: including the most basic recognition, cognition, image, differentiation, trust, unique interest transmission, sales promotion, product premium and asset construction.
In modern times, we have given the brand more functions, made the brand valuable, and at the same time had values. Brand has become a value proposition and a life attitude of enterprises, which has aroused the resonance of consumers and personalized the brand.