More than 20 years ago, Shimao entered the real estate market in Chinese mainland. In the process of development, Shimao is committed to continuously improving the quality and taste of life and adding more luster to the city image.
At the same time, Shimao always takes innovative and forward-looking real estate development thinking, takes "achieving urban dreams" as its own responsibility, practices the ideal of "urban operators" and is committed to promoting the great cause of urbanization. Not only that, the company looks at the world, integrates Eurasian culture, applies the "global sales concept" to the real estate industry, and pushes the boutique real estate to the world. While promoting the national classic culture, it also introduces international funds for the project and promotes international economic and cultural exchanges.
It is this constant pursuit and responsibility that makes Shimao stand out in the industry for decades, and has made remarkable achievements in ecological housing, commercial real estate, tourism real estate and other fields, becoming an influential industry leader in China real estate.
Give full play to the value of every inch of land;
With the handwriting of turning stone into gold, the land is inspired by life;
Let every work become the landmark and business card of China's internationalization! Shimao Real Estate Holdings Limited ("Shimao Real Estate" or the Company), together with its subsidiaries, are collectively referred to as the "Group"; Stock code: 8 13) was listed on the main board of The Stock Exchange of Hong Kong Limited on July 5, 2006.
The focus of the Group's business is to develop large-scale and high-quality comprehensive real estate projects in cities with developed economy or great development potential in Chinese mainland, including residential, hotel, retail and commercial properties. The group has developed more than 50 projects in Chinese mainland, distributed in dozens of large and medium-sized cities.
With the concept of "creating life taste", the enterprise pioneered the "Riverside Mode" of Chinese mainland real estate, and integrated landscape, hydrophilicity, gardens, architecture and other elements into every family's daily life, which not only built a humanistic bridge between living environment, natural ecology and humanistic landscape, but also created a series of fine real estate products while depicting elegant life art. Shimao has developed more than 60 projects in nearly 40 large and medium-sized cities in China.
According to the performance announced by Shimao Real Estate on 20 1 1, the company failed to achieve the contracted sales target on 201,and Shimao Real Estate is facing unprecedented adjustment and transformation pressure. 20 1 1 At the beginning of the year, Shimao Real Estate set a contract sales target of 36 billion yuan, but only 30.7 billion yuan was completed by the end of the year, and the company's net debt ratio soared from 67.9% in the previous year to 8 1.7%.
In view of this, Shimao Real Estate is obviously more cautious when setting the annual target of 20 12. Cai Xuemei, assistant to the president and general manager of Shimao Real Estate Marketing Company, revealed that the sales target of Shimao Real Estate in 20 12 is 35 billion yuan. In the company's annual performance announcement, Shimao Real Estate clearly stated that the company will shift its strategic focus to second-and third-tier cities with rigid self-occupation demand as the mainstream to speed up turnover.
According to the transfer of strategic center, Shimao Real Estate has a good performance. 20 12 In the first quarter, Shimao Real Estate quickly and flexibly adjusted its product push and supply strategy to meet the individual needs of young customers. The first-class projects of Kunshan Shimao Butterfly Lake Bay and Kunshan Shimao East in Suhu District all performed well in the first quarter. Jinjiang Shimao Yulong Bay, on the other hand, continued to sell well in a variety of products ranging from 250 square meters to 700 square meters, such as townhouses, double-row villas and hardcover villas, with differentiated products, creating a single-season and single-disc contract of more than 65.438 billion yuan.
It can be seen that Shimao Real Estate has flexibly adjusted its strategy according to market demand, and still achieved brilliant results under the new round of property market regulation and control policies. Shimao Real Estate will continue to exert its strength in the Yangtze River Delta on 20 12, and strive for sustained and better market performance. Shimao Co., Ltd. (600823 SH) is one of the three business sectors of Shimao Group, namely, ecological residence, commercial real estate and tourism real estate. Has been committed to creating exquisite business, dedicated to the professional sales and management of commercial real estate. After more than ten years of exploration and efforts, the company has now become a leading enterprise in domestic commercial real estate.
As one of the "Troika" of Shimao Group's real estate, hotels and businesses, Shimao Co., Ltd. has always been committed to "improving the quality of urban life" and is committed to the professional sales and management of commercial real estate to create a high-standard commercial complex. As one of the leading commercial real estate enterprises in China, we take the needs of customers, the benefits of shareholders, the cultivation of outstanding talents and the harmonious development of society as our eternal goals, and make great strides in the increasingly fierce market competition.
From the main business point of view, Shimao is a commercial real estate listed company integrating commercial real estate development, operation, department stores and cinemas. We are customer-oriented and build commercial complexes that meet the needs of different urban markets according to local conditions. At present, the company has developed, operated or held more than 20 projects in about 20 large and medium-sized cities (including Beijing, Shanghai, Shenyang, Qingdao, Xuzhou, Nanjing, Changshu, Changzhou, Suzhou, Kunshan, Wuhu, Jiaxing, Shaoxing, Xiamen, Hangzhou, Wuhan, Dalian, Wuxi and Jinan). ) in the economically developed Yangtze River Delta and Bohai Bay areas, including businesses, office buildings and Jinan. By the end of 2009, the company has a land reserve with a planned construction area of over 8 million square meters, ranking first among domestic listed commercial real estate companies.
The development prospect of commercial real estate in China is very broad. Based on the huge land reserve, low land cost, good corporate brand and strong business strategic partners, Shimao has won more competitive advantages and opened up more development space for the company's future business scale development and business performance improvement.