Today, my push takes this credit card "Five Little Dragons" as an example. Use the annual report data to rank their development in one year, select the best, and take the leading banks of these card businesses as the vane to see the general trend of financial technology infiltrating retail.
20 18, which is more "spelled"?
The first set of indicators we dynamically selected for 20 18 are: the increase of circulation cards and the growth of loan scale.
As we all know, in 20 17 years, the amount of credit cards issued by all banks is increasing. At that time, the overall situation of the banking industry was that almost every family was in retail transformation, but the retail business itself was also restructuring, the growth rate of personal mortgage was controlled, and the asset structure needed to be adjusted to more efficient consumer credit products. All these make the credit card business the best starting point.
However, personal credit risk began to spread to financial institutions from the end of 20 17 to the beginning of 20 18, when the chaos of online loans and cash loans was rectified and the macro leverage ratio of the residential sector rose rapidly in the past few years. As the vanguard of retail, credit card business is likely to be the "water-cooled prophet of the Spring River", and the growth rate of bad credit cards in some banks may slow down.
So one of the highlights of 20 18 is whether these banks continue to move at full speed or slow down. (Of course, this is just a strategic observation, a value judgment of inaction. It is also desirable to realize the active adjustment of risk lag. )
We use the selected first set of indicators to simultaneously detect the "growth sustainability" and "network expansion" of all bank credit card businesses.
Judging from the "site expansion" of continuous card issuance to occupy the market, the growth of China Merchants Bank, Ping An and CITIC ranks in the top three.
Judging from the total circulation of cards, China Merchants Bank still ranks first in the echelon of stock banks; Ping An Credit Card has grown rapidly in recent years, with 20 18 exceeding 40 million and 50 million. (CITIC and China Everbright Bank did not announce the number of cards in circulation in the financial report, so they can only see the cumulative card issuance indicators, which are 67.06 million and 60.53 million respectively. )
Another "site expansion" of credit cards lies in the growth of loan scale, and stimulating core businesses such as consumption staging is the development focus of banks.
On this indicator, from the perspective of momentum, Ping An Credit Card took the lead last year, driving the loan balance to soar to the second place in the echelon of stock banks with a loan growth rate of 55.9%; In terms of balance index, China Merchants Bank was slightly higher, while Ping An and CITIC were runner-up and runner-up.
Make two supplements to the "site expansion" and "happy financial management" discussed in this part.
The first thing to add is that in terms of customer acquisition ability, China Merchants Bank, Ping An's more channel-featured mobile APP and Ping An's comprehensive promotion team under the integrated operation of the Group are the "cheats" for these two banks to outperform their peers.
Last year, China Merchants Bank's "Pocket Life" App contributed a total of 3,844,400 credit card bills, and the successful consumer financial transactions through the "Pocket Life" App channel accounted for 49.47% of the total consumer financial transactions.
Ping An's Pocket Banking application has been upgraded and embedded with various financial technologies and services. The monthly active population exceeded 25 million, the credit card users exceeded 34 million, and the annual transaction volume of the credit card mall increased by 23 1.2% year-on-year.
In addition, technology empowers finance, and Ping An Credit Card has been audited in the past two weeks. Now it is "8 seconds to close the case and deliver the physical card to the customer in 48 hours". Ping An's intelligent customer service can also be online 7×24 hours, which is more humanized and intelligent. Solve customers' needs and problems.
Ping An's other customer "cheats" envied by peers also lie in its comprehensive expansion channels backed by Ping An Group, such as the comprehensive business expansion ability of the insurance agents of the Group of 6,543,800+3,000. At the annual report performance conference, Xie Yonglin, chairman of Ping An Bank, revealed that the comprehensive extension channel not only has strong customer acquisition ability, but also the asset quality of recommended customers is better than other channels. The non-performing rate of credit card comprehensive extension channel is 1. 10%, which is 0.22 percentage points lower than the overall non-performing rate.
The second point to be added is that the positioning of many banks' credit card business has become a "bridge": acquiring customers and transforming them, and comprehensively developing customers' use of other financial products in the group.
At this point, Ping An Credit Card is the most representative, so the credit card business is positioned as the "vanguard" within Ping An Group. It builds a multi-dimensional financial service ecosystem, and provides users with diversified, personalized and customized comprehensive services based on the Group's comprehensive financial advantages, becoming the "bridge" mentioned above-for example, life insurance customers become bank customers through Ping An credit cards, and credit card customers can also become platform customers such as insurance, securities and trust after being circled by Ping An.
In terms of specific operations, Zeng Kuanyang, president of Ping An Bank's Credit Card and Consumer Finance Division, said: "For example, we have customized some installment products for property insurance and life insurance customers, and relatively high-value policies can be purchased in installments. Similarly, for securities, trusts, lufax, etc. We will also customize credit card products according to the customer and business characteristics of Ping An subsidiaries to create a one-stop convenient service platform for these customers. "
The comprehensive mechanism built by Ping An Group is also conducive to customer transformation. For example, building a "new pocket bank APP", which integrates the original pocket APP, Orange Bank APP and Ping An Credit Card APP, enables cardholders to have a credit card, which is equivalent to landing a comprehensive financial platform integrating loan, securities, wealth management, payment and other business functions, connecting customers' life, consumption and financial scenarios; For another example, Ping An realizes internal data access (under the premise of full authorization of customers), shares credit data of retail and credit card customers, and realizes embedded marketing of the whole product system.
Ping An Bank's financial report mentioned that in the future, with the deepening of strategic transformation, the retail side will gradually realize the use of LUM (asset business) to drive AUM and credit cards to drive debit cards.
There is a similar statement in the financial report of CITIC Bank, saying that the new 5.5 million debit card customers are driven by credit cards.
20 18, which is easier?
Credit cards also have a key indicator: the transaction amount. This indicator actually reflects whether the card products and services are enough to win the favor of consumers.
On the podium of this key indicator, China Merchants Bank and Ping An once again lead the industry.
The third and fourth places are also interesting. The total number of credit cards issued by Everbright is nearly 7 million less than that of CITIC, but it has surpassed CITIC in transaction amount. It seems that, as Everbright said in its financial report, "expanding product lines around the direction of' great tourism' and' great health' and launching credit card products covering a wide range of customers and consumption scenarios" have achieved considerable results.
In addition, although the transaction volume of PUFA credit cards last year was slightly lower than that of the best joint-stock group, it was still at a high level compared with other peers except the "Five Little Dragons", and it is worth noting that the retail business of the bank was driven by credit cards in recent years, with a year-on-year increase of 565,438+0.42%.
We also made two supplements to this part of the discussion: card product design and the application of financial technology.
The first point needs no further explanation. Enriching the product system to meet the increasingly personalized, customized and differentiated needs of customers is the only strategy in the Red Sea competition pattern of credit cards. For example, last year, Ping An Credit Card successively cooperated with Manchester United Football Club, Tencent Video, car home and Straight Flush to launch co-branded card products that combined the rights and interests of both parties, creating a brand-new platform for separating card rights to meet the needs of cardholders.
Second, in interviews with many banks, we all found that financial technology empowers card products and makes consumers experience better with cards, which is also a magic weapon to increase transaction volume.
For example, Ping An Credit Card continues to exert intelligent technology, promote the construction of intelligent technology matrix such as intelligent customer service, intelligent robot and one-click service, and bring users the ultimate experience of "fast, easy and good" with the power of technology; China Merchants Bank Credit Card has completed AI deep learning in three intelligent channels: WeChat, QQ and Pocket Life App, explored a new Internet service model of "terminal+cloud service", and established a customer experience laboratory "VLab" to tap the real needs of customers and provide inspiration for product innovation.
20 18, which is more stable?
As mentioned above, from the end of 20 17 to the beginning of 20 18, personal credit risk began to spread to financial institutions under the circumstances that the online loan and cash loan chaos occurred and the leverage ratio of residential departments rose rapidly in previous years. Are credit cards "prophets"?
In this part, the quality of PK credit card assets is arranged in the order from low to high according to the non-performing rate index.
Judging from the performance of asset quality, China Merchants Bank and Ping An have once again become "top students"; Everbright Bank did not release this indicator separately, and CITIC Bank's credit card non-performing rate was temporarily at the bottom.
But don't worry too much. CITIC Bank said that it is "confident to control business risks at a reasonable level by continuously strengthening refined management". The bank said that during the reporting period, due to the chaos in cash loans and other industries, the non-performing rate of domestic credit card loans increased, and the market was worried about credit card risks. However, compared with international experience, China's forward-looking indicators such as the leverage ratio of residents, the proportion of credit card payable balance and the per capita card holding amount are still at a relatively safe level, and credit card business still has broad room for development. From the bank's own reality, after years of system construction and resource investment, its credit card whole process business system and risk control system have been established.
On the other hand, as far as China Merchants Bank and Ping An, whose asset quality is relatively stable, both banks mentioned the role of intelligent risk management in their financial reports.
Ping An deeply applied AI technology, deployed about 40 sets of big data risk models at all nodes involving customers, comprehensively monitored and evaluated risks, and launched the "AI+ Risk Control" project. After 65,438+0 years of construction, a unified intelligent credit management system and automatic approval process for retail customers have been built, which have been applied to credit cards, personal loans, auto finance and other product lines; At the same time, the bank will manage the anti-fraud of debit cards and credit cards in a unified way, build an enterprise-level anti-fraud defense line for large retailers, support tens of millions of financial transactions every day, change the current situation that the traditional anti-fraud operation platform needs to increase manpower to improve the overall production capacity of the operation platform, and have the ability to provide services for the audit of various credit products.
Throughout the past five years, Ping An Credit Card has been in the channel of rapid development. Since 20 14, the number of credit cards issued by Ping An Bank has soared from16.43 million to 51520,000, and the transaction amount has climbed from 6 15 1 100 million to 2.7 trillion yuan. Under the situation of sustained high-speed growth, the risk of bad credit cards dropped from 2.77% to 1.34% (in which the bad credit cards dropped to 1. 18% in 20 17 years). Since 20 18, due to the consolidation of cash loans, P2P explosion and other factors, the risk of co-debt has spread, and the NPL ratio has rebounded by 0. 14 percentage points in fiscal year 20 18, but compared with 20 17 to 20 18, the NPL ratio of the card industry has rebounded by 0. 5%.
20 18, which is more "profitable"?
The development of business always takes into account the interests. With the deepening of the bank's retail transformation, the proportion of retail business income in the whole bank has been increasing, among which credit card income has contributed a lot.
In terms of income contribution, China Merchants Bank and Pudong Credit Card are leading. This ranking is not unexpected, and the seats are basically the same as the loan balance above. (Although Ping An Credit Card doesn't publish income data in its annual report, according to its second-ranked credit card loan balance, we can speculate that its income is also among the best. )
In this ranking, it is noteworthy that Shanghai Pudong Development Bank ranks among the best. Although the bank's card issuance is not high among the "Five Little Dragons" and the loan balance is only in the middle reaches, at the annual report conference, Pan Weidong, vice president, said that the credit card business performed well in the past year in terms of intermediary business income such as handling fees. From 2065438 to 2008, Shanghai Pudong Development Bank recorded a fee and commission income of 46.205 billion yuan, of which the bank card fee contributed as much as 50.6%, amounting to 23.39 billion yuan.
It is reported that in the multipolar development of Shanghai Pudong Development Bank to promote retail transformation around the strategic goal of "first-class digital eco-bank", wealth management and liabilities are the first pole, credit cards are the second pole, retail credit is the roof of the world, and private behavior is the fourth pole.