2002118 Caijing, a leading new financial media in China, successfully held the "20021Summit Forum on Value Discovery and Communication of Reinventing and Growing China Enterprises".

The whole summit forum runs through the whole day on the 8th and consists of 16 wonderful speeches or dialogues (financial views), a think tank launching ceremony (financial organization) and an award ceremony (financial attitude). There are nearly 200 guests. It can be called the most influential annual financial forum in the Yangtze River Delta.

Below, we use three kinds of "voices" to review the highlights and highlights of this annual financial summit of "Reinventing Growth".

The guests are fighting. In this activity, the Organizing Committee of the Financial Endless Summit invited 100+ founders and executives of domestic first-class enterprises, 20+ first-line professional investors, 50+ head new media and mainstream media to spread big coffee.

The expression has a posture. At the activity entrance, we specially set up a large "punch-in area" to refuel China's economy.

In addition, Caijing Wuji has established an immersive experience zone with leading lifestyle brands in China, such as casarte, Liangpin Shop, Hua Bin FMCG, Liu and Luckin Coffee, covering five senses: shape, sound, smell, taste and touch.

Enterprises have motivation. This year, 20+ mainstream media, new media and brokers selected "Golden Bull Award 2020 Most Investing Value Enterprise" and "Golden Bull Award 2020 Most Growing Enterprise", covering 0/3 enterprises nationwide. Most of them are industry leaders, and there are many Fortune 500 and A-share white horse enterprises. Their arrival also shows the recognition of financial authority and influence.

Lian Ping, Chairman of China Chief Economist Forum, Jiang Nanchun, Chairman and CEO of Focus Media, and other big coffee guests came. Let's hear what sharp ideas they have brought.

"There are many problems in China's land system. For example, these assets owned by farmers are actually valuable assets that cannot be capitalized, let alone capitalized ... I recently calculated an account. If the homestead can be marketized, it can enter the market as an asset, and there is a special trading place, which can be mortgaged for financing. The GDP growth it can bring will exceed 1 or even 2 percentage points or more. "

-Lian Ping, Chairman of the Forum of China's Chief Economists, talks about the "factor marketization reform" and the implementation of the 14th Five-Year Plan in urbanization. We should not only see modern elements, but also boldly attack traditional elements.

He believes that during the "14th Five-Year Plan" period in the post-epidemic era, industrial development must avoid five main lines: first, technological innovation promotes industrial upgrading and moves towards "Made in New China"; Second, expand the large consumption area of domestic demand; Third, reform social security and improve related fields of income distribution; Fourth, the great development of the capital market; Fifth, green development of new energy, energy conservation and environmental protection.

"In general, what do these middle classes like? Afraid of what? What is missing? Love to eat, love beauty, love health, fear of old age, fear of death, fear of loneliness, lack of love, lack of mood, lack of excitement, three loves, three fears and three shortages. If your business is in the midst of three loves, three shortages and three fears, there is still room for you in the future. "

-Focus Media Jiang Nanchun talks about where the consumption space is.

General manager Jiang believes that commodities should not only provide functions, but also soothe the soul and emotions. He believes that in the consumer market with the worst epidemic in 2020, the consumption upgrade has not been disrupted.

"In fact, there are many misunderstandings in China's business circles today. If an enterprise wants to create a useful value for its customers, what is our routine method? Let's do a survey and ask customers what you want. But I want to tell you: this action is very dangerous! If you only meet the needs of a customer who blurts out to you, this is usually not your most valuable value. "

-Xie Hongda, strategic consulting partner of Junzhi, talks about where the consumer demand is.

The logic behind Xie Hongda is: "We are simply looking for some needs that consumers can usually blurt out, but in fact we have hit the hard ice that powerful competitors have made." This makes it difficult for backward enterprises to find a way out and to overtake.

"Any strong brand, any brand acceptable to consumers, must have good product strength, so that products can bring our consumers the functions, features and benefits they want."

-Wei Jing, Vice President of China He Fei, talks about the product advantages of the brand.

Wei Jing believes that for China He Fei, in the past 59 years, only one thing has been done, and that is infant formula. So from the product point of view, we have focused on the product itself, and we will continue to dig deep into the product itself, and we will also think about how to make milk powder more suitable for China baby's physique from the source.

"One of the principles is that users are always right. Principle two, if you think the user is wrong, please refer to principle one. "

-Wang, the chief brand officer of Haier Group, quoted Mr. Zhang Ruimin, the founder of Haier, in the round table dialogue. She cited several examples to illustrate Haier's consistent "customer-oriented". From the very beginning, the founder bravely smashed 76 defective refrigerators; By 1996, a washing machine for washing sweet potatoes was designed for Sichuan users; Up to now, Triwinged Bird has been able to create more than 30,000 scenes for users and continue to create the best experience for users.

"There is a poem called" About the Wild Goose Pagoda ",which takes our traditional and serious things (pagodas) and gives a new interpretation to traditional culture through scattered lyricism. I think yellow rice wine is also facing such an interpretation. Yellow rice wine used to be aristocratic wine; Now yellow rice wine has been living in hope and fear. "

-When it comes to building consumers' awareness of yellow rice wine, Xu Dongliang, general manager of Gu Yue Longshan, said. He thinks Shaoxing yellow rice wine is a representative of excellent culture, but it has not been well spread. At present, it is urgent to break the circle into a "national tide" and seize the historical opportunity of "double cycle"

"From a methodological point of view, most words are closer to abstract painting. We must not present the whole picture, but extract the knowledge from the brain from a certain angle. This method is especially suitable for creating the focus of public opinion. But from the perspective of "discovering enterprise value", the disadvantages of this stylized operation are obvious. Because behind the stylization often means that prejudice is greater than objectivity. The market calls for photos with extremely high pixels and infinitely close to the facts. "

-Tao Weibin, founder of Finance Promise, talks about how media creation creates and discovers value for enterprises. The daily operation of finance and economics also continues this view. Changing "abstract painting" into "spelling Lego", Wuji even set up a set of "four libraries": public opinion library, company library, story library and expert library.

At the scene of this summit forum, dozens of media reported on the spot, and there were all-round media interactions such as graphic and live video. Audience media watch the interaction in real time through live broadcast platforms such as WeChat video number and Sohu.

After the summit, the official Xinhua news agency. Com and net letter Nanjing send blessings. Zhenghe Island, Securities Star, Linde Society, Chinese Business Strategy, Deep Blue Finance, Wild Horse Finance and other industry media have reprinted reports, creating far-reaching influence and communication power.

For the "20021Rebuilding Growth China Enterprise Value Discovery and Communication Summit Forum", this is an official release, which marks the identity change of Caijing Wuji from a "writer" and "mouthpiece" to a "communication coach" who takes into account market value management, public relations strategy and business/media information.

"202 1 Rebuilding Growth China Enterprise Value Discovery and Communication Summit Forum" is also a new beginning, which will form a new platform for the value discovery and reconstruction of outstanding enterprises in China. On the platform, our partners can quickly communicate the availability of resources, which is also the cornerstone for us to establish the next summit forum.

We will meet again next year.