Introduction: Opening a business generally refers to the beginning of an economic activity involving the economic field. Opening is generally used for the first working day of production and operation after obtaining the permission of the administrative department for industry and commerce, and after certain preparations and meeting the necessary conditions such as business activities. The following is a summary of the opening activities of the decoration company I collected. I hope you like it!
Summary of Opening Activities of Decoration Company I. Overview
The opening ceremony of China Rural Commercial Market Home Building Materials City was successfully concluded. Generally speaking, the opening ceremony is of great significance. The information about the official opening of Home Building Materials City was conveyed to the outside world, and the image and style of the project were displayed, which was further recognized and supported by the outside world and the industry and promoted the development of the project. At the same time, the overall effect of the celebration activities is also good. Although there are some problems in the process and details of the event, the valuable experience feedback from these problems is an important foundation for holding large-scale events in the future.
1, leadership attention is the premise, strict organization is the guarantee, and unity and cooperation are the key.
Company leaders attached great importance to the opening ceremony and planned the celebration plan, venue layout and personnel arrangement. The personal guidance of President Feng and other leaders fully reflected the importance attached by the company leaders to this celebration. ? According to the instructions of the leaders, we have completed a detailed, scientific and rigorous celebration plan, including the celebration time and place, the list of participants, the celebration schedule, the preparation of celebration documents and materials, and other related matters (vehicle scheduling, venue layout, meeting personnel composition, etc. ). And arrange the contents of these details for anyone and be responsible for them. And notify each organizer in writing of the whole celebration schedule, so that everyone can understand what they should do. In the celebration activities, the staff at the celebration site give full play to their subjective initiative, start from small things, observe carefully, grasp the details and grasp the service needs of participants. After the celebration, actively summarize and analyze this activity and summarize the experience and lessons for future activities.
The opening ceremony is an important task. Since the opening preparations, everyone in the preparatory group has worked hard to implement every work, obey the organizational arrangements and deal with emergencies. The members of the preparatory group reached a tacit understanding, which reflected the team spirit and the corporate culture of seeking truth from facts and unity, and left a deep impression on the leaders and invited experts attending the meeting.
2. As far as the significance of the opening ceremony is concerned, we have summarized the following opinions:
(1) Through the pre-event warm-up activities, comprehensive media publicity and the grand holding of this event, the visibility of the project was greatly enhanced and the influence of the project in the county was expanded;
(2) Through the efforts of the investment promotion personnel before the opening ceremony, Nanyang Bailixi Ceramic Market and major building materials brands in Xixia were successfully attracted to hold trade fairs, which made up for the vacancy of Building No.3, and the opening ceremony effectively accepted the investment promotion achievements of the whole market and displayed them to the outside world;
③ During the activity, all departments worked together and actively cooperated, which provided valuable experience for our company to prepare, organize and undertake large-scale commercial activities.
3. As far as the overall effect of market opening is concerned, we have summarized the following opinions:
As far as the influence of this activity is concerned, the opening ceremony promoted the popularity of the project through the guidance of leaders from all walks of life, star performances, large-scale cultural performances, shopping lottery and instant delivery activities, and gathered a large number of audiences and consumers, which made a good start for the later operation of the market.
(2) As far as the achievements in personnel transfer and organization and coordination of various departments within the company are concerned, the responsibilities of all staff in each department have been clarified, the work enthusiasm of all staff has been mobilized, and the subjective initiative of all staff to participate in the preparation of activities has been fully exerted. This is a practice and breakthrough of the company.
Two. Overview of activities
Theme of the event: On X month and X day, Home Building Materials City was grandly opened!
Activity time: x years x months x days
Activity content:
Before the activity: through warm-up activities and publicity, gradually improve the project awareness, enhance the visibility of the project site, and gather strength for the project opening;
Activity: gather popularity and stir up the whole city.
Opening ceremony of home building materials city;
Star Pai Hui to perform;
Shopping lottery;
Send activities when you come;
Large-scale performing arts activities;
The first international tourism mountaineering festival in Xixia was launched;
After the event: continue to prosper and promote the hot operation after opening.
Grand prizes such as cars, IPAD and home appliances in the shopping lottery;
Mountaineering Festival flag-raising and car purchase activities;
Mountaineering Festival activities;
The second batch of gold shops in non-staple food department store city was officially put on shelves, and the mountaineering festival was awarded.
Overall activity node arrangement (omitted)
Three. Review and summary of pre-opening activities
The project is located in the south of the city, which deviates from the dynamic line of urban development. Since the project merchants began to enter the market, the weather was in the hottest period and the popularity of the project was insufficient. Through many warm-up activities before opening, the popularity of the project has gradually improved, and everyone's understanding of the south of the city has gradually changed, and the influence of the project has gradually improved!
On May 31-June 2, the exhibition center held a free zongzi delivery activity, and there were many customers visiting the exhibition center. On Children's Day, many parents take their children to participate in ice cream DIY activities;
From June/KLOC-0 to June 9, the tour exhibition of rural farmers' markets in Henan, Hubei and Shaanxi covered all the surrounding towns; ? On June 26th, the International Food Beer Performing Arts Carnival was grandly opened in Guanhewan! All foreign actors such as the Russian National Song and Dance Troupe, the Ukrainian National Acrobatic Troupe, the American Jazz Orchestra, and the Italian stilt clown performed, welcoming nearly 4,000 guests.
On July 18, the free children's castle opened, and the market popularity gradually increased;
On July 23rd, the only drive-in cinema in Xixia was launched in Home Building Materials City, with free viewing at 8 o'clock every night.
From August 9th to August19th, the "Nongshang Cup" Youth Roller Skating Competition was launched. Nearly 600 roller skating enthusiasts gathered in China Supply and Marketing Home Building Materials City, Henan, Hubei and Shaanxi rural commercial markets, and the venue was full, all of them were children and parents.
From August 23rd to September 7th, the performance of Xixia opera fans began, which was held at 7: 30 every night in Home Building Materials City. Every night, Home Building Materials City has many fans.
On September 2nd, the first Xixia Friendship Association was held in China Merchants Center.
Fourth, the media promotion summary
This activity was fully promoted in the early stage, and online and offline media attacked at the same time. The opening information of the project has been effectively disseminated, attracting the full attention of the whole city, towns and surrounding counties and cities, and effectively expanding the influence of the project!
Three-dimensional promotion-comprehensive coverage of land, sea and air, online and offline joint attack
Online: river view, ancient city, new life, Nanyang Daily, WeChat, outdoor, TV commercials, etc. Offline: single page, poster, short message, propaganda car, air broadcast, etc.
Coverage area: Xixia county, surrounding counties and towns, Neixiang, Xichuan, Nanyang and other comprehensive coverage!
Media combination:
TV commercials? TV short films and aerial advertisements are one of the most important advertising carriers before opening. Television stations broadcast one or two programs and TV broadcasts, and broadcast advertisements about market opening;
Newspaper ads? Select all newspaper advertisements (Guanhefeng, Ancient City, New Life, Neixiang Ancient City and Xichuan Ancient City), and the advertisements will cover all newspaper media in Xixia and surrounding counties.
DM sheets, posters? On September1-September 8, 300,000 pages of publicity information and 500 posters were posted for the opening of Home Building Materials City.
Outdoor advertising? Publish the opening notice information at the urban area 10 or above and at the intersection of Neixiang and Zhenping Expressway;
Rural wall? Publish business opening notice information at 40 locations in each township;
Text messages? From August 30 to September 9, it will be fully covered in Xixia city, towns and surrounding counties and put into use every day;
Airship advertisement? From September 6 to September 9, the airship with the project logo and opening advertisement was cruising over Xixia town.
Verb (abbreviation of verb) the arrangement of activities on the opening day
On the opening day, the pre-event was carefully arranged, from the activity process to the venue layout, from the on-site packaging to the division of responsibilities of various departments, and the preparatory team repeatedly deliberated, ensuring the safety and order of the celebration and creating a festive atmosphere on the spot.
The activity flow is closely linked.
9:00- 10:00 ? Performing arts programs;
9:50- 10:00 ? Leading guests attended.
10: 00-10:15 Visit the digital experience hall of China edible fungi trading market;
10:15-10: 20 Leading guests to enter the venue;
10:30- 10:35 The opening ceremony officially started;
10: 35-11:40 The ceremony was officially held.
1. Welcome speech by Comrade Li Gang, Director of China Agricultural Approval Investment;
2. Speech by Comrade Li Decheng, Secretary of Xixia County Party Committee;
3. Speech by Comrade Li Yulin, Chairman of Quanyou Home of Xixia Longcheng Furniture Company;
4. Comrade Zhu Zeshu read the proposal of Advocating Low Carbon and Promoting Filial Piety;
5. Launching Ceremony of the First International Tourism Mountaineering Festival in Xixia County;
6. Opening ceremony of Home Building Materials City;
7. Guest leaders visit the market;
8. Pai Hui performed on the stage;
1 1:45- 12:30
Performing arts programs; ? 12:30
Li Cheng, the master thanked him.
Scientific and rational layout (omitted)
Each region has a regional leader, and a designated person ensures unified deployment;
Block the entrance before the market opens to prevent others from entering the venue and ensure the activities are carried out in an orderly manner;
The stage and VIP seats are separated from the audience to ensure the safety of leaders and guests, while ensuring the smooth performance;
Guest leaders set up independent and reasonable routes, and leaders visited the market while entering the market smoothly;
Emergency evacuation passages are set up in the auditorium to deal with emergencies and ensure safety;
The VIP parking area is separated from the audience parking area, which is convenient for leaders to enter and exit;
The salute discharge area is far away from the crowd to ensure safety.
On-site packaging-warm atmosphere, strong sense of ceremony, creating a festive atmosphere! Set floating and water-filled colored flags along the agricultural and commercial road;
Hanging banners in conspicuous positions of market buildings;
The market is provided with an arch along the intersection of the agricultural and commercial road and the main entrance of the market;
The stage is provided with a daylight LED background board;
Set the air float behind the stage;
The royal salute is placed on the side of the stage;
There are flower baskets donated by various units at the main entrance of the market;
The main passage of the performance area is paved with roads to attract flowers.
Clear division of labor-designated personnel, regional leaders, convenient for unified deployment.
Guest reception group: responsible for receiving leaders, media, guests, public relations coordination, etc.
Performing arts docking group: ensure the orderly progress of programs and activities;
Order maintenance group: responsible for on-site public security patrol, traffic diversion, emergency support, environmental maintenance, etc. Salute set-off group: set off firecrackers, fireworks, etc. ;
Publicity and explanation group: explain the project edible fungi digital experience hall for leading guests;
Reception group of China Merchants Center: guide visiting customers, introduce projects, give gifts as soon as they arrive, and wait for distinguished guests;
Lottery activity group: responsible for orderly, fair and just lottery, winning registration and prize distribution;
Mobile personnel group: temporary support and on-site emergency treatment for the missing personnel group;
6. Business activities after opening.
After the opening, we will hold a continuous activity to ensure the continuous heat of the market and lay a good foundation for the fiery operation of the market after the opening.
Cars, IPAD and home appliances in the shopping lottery.
Activity time: September 9-September 26
Purpose of the activity: to stimulate customers' desire to buy and promote market consumption.
Activity content:
1.Customers who spend more than 1000 yuan in 300 yuan can participate in the lucky draw, and customers who spend more than 1000 yuan can participate in the car lottery. Prize: grand prize car; First prize IPAD；; Second prize: range hood and so on. Third prize: rice cooker; Fourth prize: edible oil
2. You can draw a lottery every day, and there is no empty prize;
3. On September 26th, the ultimate prize, the car, was drawn for consumers within half a month of its opening.
Mountaineering Festival Flag Awarding and Car Buying Activities
Purpose of the activity: gather the popularity of the site through the mountaineering festival, enhance the visibility of the project, promote the consumption of customers in Home Building Materials City, and ensure the sustained prosperity of the market after its opening.
Activity content:
1. Environmental Ambassador Tian He Asian Championship champion Yao came to the scene to help the mountaineering festival.
2. Selection of 666 climbers under the mountaineering festival line;
3. Shopping, car picking, and business lottery;
4. Large-scale cultural performances.
Mountaineering Festival activities
Purpose of the activity: advocate the wind of respecting and loving the elderly, low carbon and environmental protection, enhance the reputation of the market, arouse positive response in the society, and promote the sustained and fiery operation of the market.
Activity content:
1, organize 999 climbers to gather in the market and climb Miaoshan;
2. Participate in Miaoshan Filial Piety Culture Festival;
3. Later, Nanyang Net, Nanyang Daily and other media reported it.
Public sale of the second batch of gold shops in non-staple food department store city and award ceremony of mountaineering festival
Purpose of the activity: to gather the popularity of the site, enhance the visibility of the project, promote the consumption of customers in Home Building Materials City and promote the sales of non-staple food department stores.
Activity content:
1, the official launching ceremony of the second batch of gold shops in non-staple food department store city;
2. Mountaineering Festival Ultimate Award Apartment Lottery Ceremony;
3. Large-scale cultural performances.
Seven. Experiences and lessons of opening-up activities
This activity has accumulated a lot of experience, but there are some shortcomings in the overall activity, which provides a lot of reference for future activities.
Experience:
The overall activities are in good order to ensure safe and orderly activities;
In the holding of various activities, all departments have strong execution and actively and effectively fulfill the responsibilities of each region;
All departments work together, and the tacit understanding is gradually strengthened, complementing each other;
Through the holding of various activities, everyone is growing and their ability is gradually improving. They have gained different degrees in the activities, trained a team that can fight, and laid the foundation for the follow-up activities.
At the social and government level, making more friends is beneficial to the project promotion, the project influence is gradually improved, the good image of the enterprise is shaped, and the brand promotion is well done;
Courses:
Insufficient overall activity planning and insufficient preparation in advance;
Due to various reasons such as the renovation progress of merchants and the hot weather, the opening time is uncertain, which leads to hasty opening and insufficient preparation;
The weather influencing factors and the atmosphere of the opening ceremony activities were affected;
At the promotion level, the promotion methods are mostly traditional, and the use of online media is not enough;
The cooperation of merchants is slightly insufficient, and some merchants failed to open in time;
It is necessary to strengthen cost control, enhance the sense of ownership, minimize investment and improve the cost-effectiveness ratio;
There is not enough communication between various departments in the activity, which needs further improvement.
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