First, internal structure optimization.
1.TDK optimization: the TDK here is not only the home page, but also the TDK of columns page and the article page, which is why you can choose a custom label when building a website. T is title, the title of the website, very! Heavy! Yes! If the TDK score is 10, t should account for about 7 points. The title is the first sight of the spider, which is the first impression. The title must contain keywords, that is, the function of the website, what products or services the website does, and fluent sentences. Don't pile up keywords D is description, website description, which is a supplement to the title. K is the key word, and columns page and TDK of the article page can be found in the advanced settings of specific columns in the background.
2.30 1 redirection and 404 error page making must be available, and there is nothing to say.
3. hierarchical directory: that is, how many levels are needed to open a page, which is ignored by many websites. It is suggested that the time required for spider crawling should be reduced to less than level 3.
4. Keyword layout and density: deploy keywords to corresponding places according to the click hotspots found by users clicking on browsing pages. That is, F layout, the keyword density in a page is kept within 2%-8%, which is only empirical data and not necessarily accurate.
5. Ubiquitous words: TDK+ suffix or anchor text.
6. Website navigation: primary navigation, secondary navigation and breadcrumb navigation, including keywords, highlighting key points and using plain text, which should be consistent with the corresponding TDK.
Second, content optimization.
The main reason is that the quality of articles should be high, even if it is not purely original, it should at least be highly pseudo original. Pseudo original should choose articles on websites that are not included or blocked by search engines, or translated articles. As long as it is the first article you send, the spider thinks it is original.
Thirdly, internal chain optimization.
To sum up, it is to increase the link density in the station, just like a spider web. The denser the better, the most common is the mutual jump of home page, column and article page; LOGO links, article pages use TAG tags and previous, next or related articles to increase the number and relevance of links between pages.
Fourthly, external chain optimization.
One principle is content-related, step by step, and many people add it crazily in order to quickly increase the external chain, but this is the reason why the weight can't rise. The main method of external links is to increase friendship links, but it is necessary to examine the quality of the added friendship links, including PR value and whether there are labels such as nofollow. The number of friends in a normal website is around 30. If you add a friendship link to a website with more than 50 friends, it will not be of much value to your website, but may give you more weight. In addition to friendly links, adding relevant links to forums, news, blogs, SNS and soft articles is also a way to increase external links of websites.
Finally, I have to say that SEO optimization is a long process, so don't overdo it.