Link:/s/1g2kdztp3i _ pawo-qimtbza
Extraction code: qxfb title: Liu and Uniqlo
Author: Cai Chengping
Douban score: 6.0
Publishing House: Zhejiang People's Publishing House
Publication year: 20 1 1-9- 1
Pages: 200
Content introduction:
Liu and Uniqlo (you don't know the secret of Uniqlo's success): Kōnosuke Matsushita and kazuo inamori, known as the "gods of management" in postwar Japan, have been interpreted countless times, while Liu, the richest man and the "best president" in Japan, known as the "gods of management" in the new generation, is little known for his "Uniqlo business empire".
When it comes to Japanese companies, the first thing that comes to mind may be giants such as Toyota and Panasonic, or Japanese consortia such as Mitsubishi, Mitsui, Sumitomo, Furong and Sanhe. Uniqlo insists on selling the most traditional goods-clothes, more than 80% of which are "made in China".
One of the cornerstones of Uniqlo's business empire is "Made in China", but why is there no world-class clothing enterprise in China? How did Liu turn "Made in China" into magic? For China enterprises, the rise of Uniqlo Empire is the best mirror.
Cai Chengping, the author of Liu and Uniqlo (you don't know the secret of Uniqlo's success), not only studied almost all the first-hand Japanese materials about Uniqlo and Liu, but also conducted long-term and in-depth interviews and investigations in Japan, outlining the most complete and true road to the rise of Uniqlo.
About the author:
Cai Chengping, Chairman of Japan Asia-Pacific Political and Economic Research Center. He studies Japanese, economics, politics, law and so on. I started a business in college and worked as a university teacher. 20 10, as the only foreigner who passed the selection, entered the cradle of Japanese politics-Panasonic Institute of Political Economy for further study. Yukio Hatoyama, Zhongping, Tarō Kōno, Gao Yimian, Kuniko Inoguchi, Tian Erhui and other Japanese political and business celebrities were interviewed.