Zhang Guiping, with a steady personality, may not be noticed by many people before August 24th, 2007. Zhang Guiping has taken care of his younger brother and sister since childhood. 19 years old, mother died, 23 years old, father died. Big brother is the father. As the eldest brother, he shoulders the lives of two younger brothers and a younger sister. The youngest brother, Zhang, is younger than him 12 years old. Young Zhang Guiping can't take risks or dare to take risks, because he shoulders the responsibility of raising his younger brothers and sisters. By the age of 23, Zhang Guiping had fully understood the true meaning of the sense of responsibility, and had also developed the basic skills of stability.

From 65438 to 0987, Zhang Guiping founded "Jiangsu Suning Appliance Co., Ltd." and started his entrepreneurial journey. During the period of 1993, Suning Company launched an "air conditioning war" with eight state-owned shopping malls. As a result, Suning's "small wins big" and "weak wins strong" have achieved classic cases in the history of China. Regarding that victory, Zhang Guiping sighed with emotion: "They fought a blocked air-conditioning war with us. At that time, the media called them aircraft carriers and we were small sampans. This aircraft carrier fought against the small sampan. Finally, the small sampan won and the aircraft carrier lost. " This classic case of "small wins big" and "weak wins strong" became the headline news of Yangzi Evening News, and triggered a big discussion on the laws of market economy with the title of "small junk defeating joint fleet".

1987 From 2004 to 2004, Suning Group's electrical appliance sales and real estate business flourished. In order to concentrate more on the development of his favorite architectural career, in 2004, Zhang Guiping established two companies, suning universal and Suning Appliance, focusing on real estate and electrical retail. Take charge of suning universal, hand over Suning Appliance to his younger brother Zhang, and share Suning brand. On June 26th, 2005, suning universal Co., Ltd. (stock code: 0007 18) was listed on Shenzhen Stock Exchange.

After 27 years, suning universal Group has developed into a comprehensive large-scale private enterprise group which focuses on real estate, flourishes in real estate, commerce, tourism, culture, agriculture, construction, investment and other industrial fields, and enjoys a good reputation at home and abroad.