Wang Jun, president of Changan Automobile, said in a high-end interview that in the new round of technological changes, China is likely to give birth to a world-class new automobile brand.
Wang Jun
He believes that under the interaction between the supply side and the demand side, the value that autobots bring to users is not a simple original tool from point A to point B, but a sustainable scene service that information vehicles can provide. Wang Jun believes that there may be four forms of automobiles in the future, namely, mobile multifunctional space, large intelligent and computing terminals, data acquisition carriers and energy storage units. Such a new car is the intelligent third production space, and it is a connecting carrier that can continuously provide customers with scene services.
In the prospect of industrial structure in 2030, Wang Jun believes that the infinite possibility of new cars will attract new forces and technology companies to enter the market one after another, and the head enterprises of industrial consumer goods may all enter the new automobile technology industry in the future.
The following is a record of the speech:
Ladies and gentlemen, friends, welcome to the mountain city of Chongqing, which is called the 8D Magic Capital. Today, I am honored to be invited by the Chairman's Committee to have such a theme exchange. The theme I share with you is "Climbing stairs to build a new automobile ecology in Uka era". There are four viewpoints for everyone to criticize and discuss.
1. In the new round of technological wave and change, China will surely give birth to a world-class new automobile brand.
100 years ago, the automobile industry was basically based on the principle of Newtonian mechanics, but today, with the development of new production resources and productivity, it has brought about great changes in physical form, which will further lead to changes in the institutional framework and business model, which also makes the automobile industry stand in the spotlight of technology and innovation. Driven by a new round of technology, the automobile industry is accelerating its continuous integration with the Internet, big data, cloud computing and other fields.
For example, it was unlikely to happen when the fuel truck was stationary before. For example, in the open-air parking lot in Chongqing, it is impossible to sit in the car and enjoy the feeling of air conditioning under the sunshine, but the tram can. This is a static air-conditioned room, which has made a very subversive change in the definition of interior space. In addition, the development goal of carbon neutrality in 2060 will accelerate the development of automobile industry structure and new energy fields in China. At the same time, China, as the world's largest automobile market demand country and a highland of technological innovation, is bound to give birth to a world-class new automobile brand, and the new automobile industry will also evolve into the most dynamic new technology industry.
Second, the two-way change and drive of the supply side and the demand side endows the new car with new value.
When the automobile industry is facing a great change once in a century, the supply side and demand side of the industry will also be completely reconstructed. The accumulation of technology starts from the turning point of quantitative change to qualitative change, and it starts industrialization and goes to the market. Communication technology, artificial intelligence and semiconductor technology have all entered the car. It is impossible or never expected that we will have the problem of chip supply before 20 19. This is because semiconductor technology has penetrated into all fields of automobiles. The intervention of these factors is bound to bring the possibility of providing new products to the supply side.
At the same time, the demand side is also undergoing drastic changes, and consumers are more and more willing to accept and embrace new technologies, which is related to the change of consumption concept and the improvement of consumption ability, and also to the change of the growth environment of a new generation of consumers. In particular, the indigenous people of the Internet have become the main population in the world, and they have a natural connection and plot for intelligent networking technology. Under the interaction between the supply side and the demand side, the value we bring to users is not a simple original tool from point A to point B, but a sustainable scene-based service based on information carriers. We think that there may be four forms of cars in the future, namely, mobile multifunctional space, large intelligent and computing terminals, data acquisition carriers and energy storage units. Such a new car is the intelligent third production space, and it is a connecting carrier that can continuously provide customers with scene services.
Third, the exploration and practical thinking of Changan Automobile
Facing the challenges and opportunities of the new era, Changan Automobile launched the third innovation and entrepreneurship plan on 20 17. We are committed to building efficiency and software capabilities as the core competitiveness, aiming at building an intelligent low-carbon travel technology company, and resolutely moving towards the road of transformation and upgrading. We use "four innovations" to sum up the work in the previous stage: First, we constantly introduce scientific and technological information products. Adhere to technical guidance, promote integrated development, and create a series of explosive products, which are deeply loved by users.
CS 75 Plus was launched on 20 19, and nearly 400,000 sets have been sold so far. Our exploration of UNI's new series has achieved initial results. Recently, through third-party data analysis, 43% of users switched to joint venture brands. The second is to break through the reserve of new technologies. In-depth exploration in the field of intelligence and new energy, in line with the trend of electrification, intelligence and networking, the Beidou Shu Tian Plan and Shangri-La Plan have been promoted, and more than 500 key technologies have been mastered, of which 48 are the first in China. The third is to build the new ability of the organization. We have established and operated a software center and a forward-looking technology center to speed up the construction of digital bases and promote comprehensive digital transformation. The fourth is to jointly build and open up a new ecology. We have built a new industrial ecology with Huawei and Tencent, transformed from traditional ecology to scientific and technological ecology, and created a new industrial circle of friends.
Fourth, imagine the industrial structure in 2030.
Embrace new changes, seek certainty in uncertainty, and imagine the industrial structure in 2030. The infinite possibilities of new cars have attracted new forces from car-making and technology companies to enter the market. Personally, I have a saying in private that "the head enterprises of industrial consumer goods in the future may all enter the new automobile technology industry". China market has accumulated hundreds of automobile brands. In the face of the development in the next decade, only with the software advantages of technology companies, differentiated service capabilities of enterprises, and the symbiosis of stable industrial chain and manufacturing capabilities of traditional automobile enterprises can we survive the fittest and become the real head players in the new automobile technology industry.
The next century of automobile industry has begun, and the global brand order that has been achieved for a century will be broken and reconstructed by China brand. Today, China Automobile, standing on the world stage, must complete a brand war, seize the opportunity brought by the new round of scientific and technological revolution and industrial revolution, and realize China's dream of becoming a powerful automobile country. This is an opportunity given by history to our generation of autobots, and it is also our responsibility and mission. A single flower does not make a spring. I suggest that China automobile brands join hands to develop together and create a new automobile ecology.