How to become an excellent securities broker?
Only a relatively small number of people can become excellent securities brokers, which is the same as insurance agents. Excluding the elderly and children, about 1000 adults with at least junior high school education can get one. And this proportion is still in the more developed areas in the southeast. Not everyone can be a good stockbroker. To be a qualified or even excellent securities broker, you need to meet the following requirements: \x0d\ 1. Understanding of zero (low) basic salary. Many people I have contacted actually don't know enough about this. In fact, it is a game between the company and employees on the issue of salary. In fact, low basic salary+high commission and high basic salary+low commission are the truth of changing times. The characteristics of securities brokerage business, such as sales first and profits last, determine that brokers must have a very low or even zero basic salary. \x0d\ For example, an employee can create 20,000 yuan of income for the company every month. After deducting the cost and surplus value, the company decided to give the employee 6,543,800 yuan+0,000 yuan. Many people are willing to accept a basic salary of 6000 plus a commission of 4000, even without this commission of 4000. I don't want to accept 600 yuan's basic salary plus 9400 yuan commission. This kind of psychology either has no confidence in itself or is a liar. Take a step back and think about it. Who has no basic salary? There are only two kinds of people in this world who have no basic salary. One is a beggar and the other is a boss. It doesn't necessarily mean that the agent is a beggar, then he is the boss. \x0d\ Therefore, the first condition for being a broker is a strong desire to be a boss or start a business. People who don't have strong ambitions can't be brokers. \x0d\ 2。 Understanding of career or occupation. I have contacted some insurance agents and of course many securities brokers. Quite a few people regard it as a profession to make a living. If so, I'm sorry, it will be quite disappointing. Because the salary given by this profession is very low, the general standard in the industry is between 600 and 800. In Shanghai, this monthly salary is not attractive. On the other hand, it pays a lot. I'm afraid 1 week won't work unless we take a long-term view and do it as our own business. \x0d\ As can be seen from the first condition, only when you become the boss's entrepreneurial desire can you regard your work as a career and turn your desire into a belief. Examination arrangement \x0d\ 3. An understanding of hardship. Suffering is something that many people think they can eat. Due to the increase in personnel, I read a lot of resumes, which generally say "I am hardworking ...". Unfortunately, the agent's demand for hardship is far from being as simple as staying up for three days and nights or running to the toilet to clean it. Many people who are brokers, because they can bear hardships but can't suffer indignities, finally choose to quit. Besides, with all due respect, this phenomenon is becoming more and more common among college students today. \x0d\ As the saying goes, you can only be a master if you have suffered. The understanding of this statement is to learn to suffer indignities. Being scolded for doing something wrong is not being insulted. However, if you have done nothing wrong or failed to fulfill your responsibilities, you will be denounced: "Low taste?" This is the pain you have suffered. \x0d\ There is nothing wrong with being a boss. I remember a friend told a story that when the boss of New Oriental started, he was entangled by the underworld and suffered a little flesh and blood. So, he thought, it is better to make friends with some people in the public security bureau. He was introduced to a battalion chief. So he invited the battalion chief to dinner. At the dinner table, the humble scholar from the teacher's background couldn't say anything, just stopped drinking. When I was drunk, I cried again and went to class with my notebook in my arms the next day. Before I came into contact with marketing, I didn't have much interest in songs like "Start from scratch" and "treading on thin ice". After being a broker, once you start all over again, you will immediately concentrate. Even if there are more customers and the scale is larger, isn't it all over again in the face of a new customer? \x0d\ 4。 Understanding of investment consulting. It is recruited in the name of "investment consultant". First of all, many people don't understand the difference between consulting and research and development. It is the backstage that does research and development, and the front desk that does consulting, directly facing customers. What makes me feel a little helpless is that many people are willing to do investment consulting, that is, to do customer service, but they are not willing to engage in customer development. Alas, without customer development, there will be no customers, how can there be customer service? Don't let others do it for customers? \x0d\ Therefore, many investment consultants become stock critics by doing what they do, because he really has never experienced customer development and doesn't know the real needs of customers. Of course, customers want to speculate in stocks, and the ultimate demand is to make money. However, no investment consultant can guarantee that every client can make money every day. Or every sum can make money. \x0d\ 5。 Understanding of financial sales. It is not enough to realize that it is necessary to engage in customer development before customer service, but also to know what this customer development, that is, financial sales, is. This is actually a win-win business. Many commodity transactions need to achieve long-term win-win, but short-term win-win is not a big problem. But for this securities broker, there is no single victory. Sales do not generate income, only services generate income, which is a remarkable feature of brokerage business. The essence of financial sales is that you provide a service that can help customers make money. So, you're not looking for a client. All you do is tell the customer about this service. \x0d\ Brokers are not the kind of jobs that run a lot. A broker can live well if he has 300 clients and an average asset of 200,000. (The annual income is not less than 654.38+0.5 million) How many years do you think it will take to achieve such a position with a monthly salary of more than 654.38+0.5 million? Besides, a successful broker is actually very comfortable after working for several years. This is a noble job, and many people will be very grateful to you. I really don't see any reason to refuse such an opportunity, or not to work hard for such a future for a few years.