In the current WeChat world, there is an equally attractive "Chivalrous Island". This official WeChat account is good at analyzing current politics, keeping up with the current situation, responding quickly, having unique opinions and gathering a large number of fans.
Who's Uncle Island? How does Knight Island combine authority, sharpness and "staying cute"? How did those influential political topics come into being? And exclusive access to "Knight Island" with "Liberation Monday".
5 dun bento
Complete the great cause of building an "island"
Zhang Yuanqing, the spokesperson of Chivalrous Island, works for the overseas edition of People's Daily.
Talking about the popularity of "Chivalrous Man", Zhang Yuanqing repeatedly said "I didn't expect it" to reporters. This official WeChat account has an average reading of 50,000 to 80,000, and the average reading of one or two articles per week exceeds 65,438+10,000. It was originally created by several young people with a "play" mentality.
Before the Spring Festival last year, Niaoqing and several other colleagues came up with the idea of building an official WeChat account in an accidental dinner. In the era of mobile Internet, traditional media are trying to change to adapt to the "new normal" of communication. The friends of Bird Qinghe are interested in whether we can turn the "news on the tall" into a WeChat article that ordinary people can understand and love to read.
Soon, the editorial department of the overseas edition of People's Daily received an investigation report submitted by these young editors on the transformation of the overseas edition to the mobile Internet. The final decision is: first test the water with the attitude of the people, and "bang".
The preparatory work is mainly carried out in the form of a "lunch party". At noon, several people in the office brainstormed while eating a takeaway lunch box, and bit by bit put their initial ideas on the positioning, style and even specific topics of the official WeChat account.
Since then, they have had more than 300 working lunches together, discussing topics and division of labor every day. However, according to Stuart Lattice, one of the main creators, the general framework of Knight Island should be within the first five lunches.
201April 18, the official account of "Knight Island" WeChat was officially launched.