Bank account manager (BCM) can be said to be a bridge between banks and customers. Its main job is to take customers as the center, handle intermediate business such as deposits and loans of customers, and be responsible for maintaining customer relations. But to be an excellent bank account manager, you must have strong public relations ability, systematic marketing strategy and strong service consciousness, and be able to actively mobilize the resources of commercial banks to provide all-round and integrated services to customers. Bank account manager (BCM) is a professional technician who is engaged in market analysis, customer relationship management, marketing service plan planning and implementation in a bank and directly serves customers (as a special enterprise, a bank account manager refers to a bank salesperson); As a representative of the external business of the financial industry with rich connotations, by concentrating various available resources within commercial banks, we will vigorously market financial products to target customers, provide high-quality financial services, and build a bridge for communication and relationship development between banks and enterprises; It is the source of bank's strategic decision-making and product innovation, and the main executor to realize the overall development strategy and goal of the bank. The service target industries of this position are diverse, and the diversified needs of customers for credit, settlement and wealth management lead to the diversity and comprehensiveness of marketing means and professional skills that account managers need to master. Account managers need to have a good knowledge base in economy, finance, finance, law, taxation, marketing, public relations, psychology and so on to do a good job in customer management and service.