Title: Director of Shanghai Oriental Group, Marketing Department

Job description: Take charge of Master Kong's brand strategy in Shanghai, and lead a planning team of 9 people to carry out brand planning and promotion according to the characteristics of Hudong regional market!

Job Description: Implement the marketing strategy of Chef Kang's brand, lead a 9-person team, and make a specific promotion plan for the eastern market of Shanghai.

Main work experience:

Main work experience:

1.In 2007-08, various publicity activities attended by spokespersons of various brands were carried out in Shanghai;

During 2007-08, promotional activities were carried out in Shanghai, attended by spokespersons of various brands.

2. In 2008, plan and manage the roadshow promotion of iced black tea promotion vehicles in different places;

Plan and manage the mobile roadshow promotion of iced tea in outreach areas in 2008.

3. According to the key points of monthly brand promotion, plan and implement in-store CP, outdoor brand sale and large-scale roadshow in business circle to promote the brand;

According to the monthly promotion priorities, plan and implement store CP activities, special promotion activities and key business roadshows, and strive to promote the brand.

4. Combine campus activities and sponsorship and joint promotion activities of sports events to enhance brand reputation and promote sales growth;

Combine brand promotion strategy with campus activities, sports activities and joint promotion activities to stimulate the market.

5. Audit the expenses of brand promotion activities in Hudong area to improve the accuracy of the expenses.

Review the brand promotion expenses in eastern Shanghai, and make better use of the funds in a reasonable and effective way.

6. Establish and improve the management system of promoters to improve the quality and efficiency of activities!

Establish and improve the sales team management system to improve cost-effectiveness and the quality of promotional activities.

7. Control the implementation quality of agents, conduct annual bidding for agents, and optimize the quality of agents.

Manage the quality control of agents' promotional activities through annual public bidding and agent optimization.

8. Conduct annual gratitude meeting and order meeting for dealers.

Perform annual thank-you meeting and order meeting.

9. Plan and implement the brand layout of the channel.

Formulate and implement the layout plan of product display.