Link:/s/16 dlmi0yhz9tirx7dtnsxw
Extraction code: 6sgw Title: Spend the cold winter
Author: [America] Steven Hoffman
Translator: Helen Zhou
Douban score: 7.7
Publishing House: CITIC Publishing House
Publication year: 2020- 1
Content introduction:
When the entrepreneurial environment is good, everything is possible above the wind; The cold winter is coming, the tuyere is gone, and customers don't pay the bill. Only those who have unicorn thinking and know how to reserve energy for the cold winter can stand out from many start-ups and cross the cold winter!
In this book, author Hoffman shows us the secret of the success of start-ups. He expounded how the company should create valuable value; Why some business models are destined to succeed, while others are destined to run counter to the vision; What elements are needed to expand the company's scale; At the same time, he reminded entrepreneurs when they should put all their eggs in one basket.
Should you imitate your competitors? How to tell your story to investors? How to use guerrilla marketing to increase hackers? What are the differences between innovation leaders in different countries in the world? Starting with financing strategy and unicorn thinking, this book finds the pain points of entrepreneurs in the current environment and answers these related questions with the author's personal experience.
When everyone is lamenting that it is not easy to start a business, Hoffman thinks that the cold winter of capital will make the market return to rationality. Hoffman will show you the details of the actual business experience, the sweat and tears you will shed. This book has great guiding significance in practice and spirit, so that entrepreneurs can break through the tight encirclement as soon as possible, go beyond the limit and breed the next commercial unicorn.
About the author:
Steven? Steven Hoffman
Godfather of Heavyweight Entrepreneurship in Silicon Valley, angel investor, speaker and author of Let Elephants Fly.
The founder and CEO of Forbes' well-known business incubator "Founder Space" is called "Captain Hoffman".
He has worked for large enterprises and listed companies for many years, worked for well-known meta-search engine company InfoSpace and Japanese game company Sega, and trained professional managers of companies such as IBM, Fujitsu and Huawei. As a self-made serial entrepreneur, he founded mobile entertainment company, interactive media company and software development company. ...
Since the establishment of Founder Space, Hoffman has been committed to the connection and integration of global resources. Over the years, he has trained and guided hundreds of startups around the world, including the well-known photo sharing platform Instagram. He cooperated with the founders of these companies in San Francisco to help them understand the basic methods and modes of innovation and the concepts of Silicon Valley, and actually use these methods and concepts to launch revolutionary products and services. More than 50 global partners from Asia, Europe and America are widely adopting the entrepreneurship training courses developed by his team. At present, "Founder Space" has quickly settled in China.
Hoffman often gives speeches at technology and business conferences in Silicon Valley and around the world, and is active in the global technology and entrepreneurial circles. As an entrepreneurial mentor, he often appears in mainstream media in Europe and America, such as The New York Times, TechCrunch, Forbes and Fast Company. He currently lives in San Francisco, but spends most of his time on the road, visiting startups, investors and innovators around the world.