When it comes to the three major operator markets in Yunnan, people in Yunnan Telecom and Yunnan Unicom often sigh and feel powerless, and this situation has been going on for a long time. How did this happen?
Yunnan Mobile is far ahead in Yunnan.
Yunnan, with an area of 390,000 square kilometers, is equivalent to two Jiangxi; In 20 19, the resident population was more than 48 million, with a wide geographical area and a large population. Therefore, Yunnan can be regarded as a medium-sized provincial company among the three major operators.
But in fact, only Yunnan Mobile is a big provincial company in China, and its income can rank among the nine provincial companies of China Mobile, far exceeding the ranking of Yunnan population in the whole country. The revenue of Yunnan Unicom ranks at the bottom of China Unicom system, only higher than that of several provincial companies with population below100000. As the leader of local fixed-line operators, Yunnan Telecom is definitely better than Yunnan Unicom, but compared with most provincial companies of China Southern Telecom, life is really sad.
However, a person familiar with the matter disclosed to the operator Caijing. Yunnan Mobile's revenue share in Yunnan is at least 70%, and its share in the mobile communication market is as high as 85%. Yunnan Mobile ranks first in all provinces of China Mobile.
20 years after Li Xiuchuan.
How did this happen? There are both historical factors and human factors.
In 2020, it was reported that Zhao Junda, the former general manager of Yunnan Telecom, died of illness. Zhao Junda worked in Yunnan Telecom for many years, but died of a heart attack in Kunming at 0: 00 on February 6, 2020!
This incident has caused many people in the industry to return to history. At that time, Yunnan Telecom and Yunnan Unicom could not beat Yunnan Mobile no matter how hard they fought. The glory of Yunnan Mobile was first attributed to the early general manager Li Xiuchuan.
In the early years, among the general managers of China Mobile's provincial companies, Li Xiuchuan was no ordinary person. He used to be a member of the preparatory group of China Mobile, and I don't know what happened. After China Mobile was formally established, he did not become the deputy general manager of China Mobile, and was later sent to Yunnan Mobile as the general manager.
His background and knowledge have obviously brought extraordinary energy and resources to Yunnan Mobile.
At the beginning of the 20th century, Li Xiuchuan's first move was to establish a large number of networks, including in rural areas. Li Xiuchuan later recalled the new changes brought to the villagers' lives after the base station was built in the countryside, which is still fresh in his memory: "After the base station was built in the countryside, farmers used a lot of information, which brought great benefits to rural product development, information circulation and investment attraction."
Li Xiuchuan believes that China Mobile has not copied the existing model of western developed countries according to China's national conditions and characteristics, but has developed its network according to China's own characteristics. Facts have proved that China Mobile is on the right track.
As a result, the network coverage of Yunnan Unicom is far less than that of Yunnan Mobile. It's not that Yunnan Unicom doesn't work hard, but that Yunnan Unicom can't compare with Yunnan Mobile at that time.
Li Xiuchuan once recalled that from the perspective of China's national conditions, the problem of unbalanced development does exist. The eastern coastal areas have relatively developed economies and strong consumer spending power, while the central and western regions have relatively backward economies and limited consumer spending power. How to make different regions and different types of customers use satisfactory and satisfactory China mobile services is a very important issue for China Mobile in its early business development.
At that time, Yunnan Mobile's second move was brand war, and vigorously promoted the three brands of GSM, Shenzhouxing and M-Zone, all of which were launched for different user groups when China Mobile just started its business.
It is precisely because of this user brand division that the needs of different types of users are met, which is also based on China Mobile's survey of the market situation. Li Xiuchuan believes that taking the road with China characteristics is an important factor for the success of China Mobile.
Ma Kui: "China mobile people who know Yunnan best"
After Li Xiuchuan, Yunnan Mobile changed many general managers, and the most impressive one was Ma Kui.
From 2005 to 2007, Lin took over Yunnan Mobile, and the mobile communication project of "prospering the border and enriching the people" was the main work at this stage. This project lasted 2-3 years and invested 500 million yuan. This matter was actually put forward by Wang Jianzhou, then the head of China Mobile, who wanted to enter the countryside.
Ma Kui, then deputy general manager, was responsible for the construction of the mobile communication project of "prospering the border and enriching the people". He went deep into remote villages such as Honghe, Simao, Qujing and Kunming for investigation and research. Employees said that wherever he went, he took the initiative to communicate with local counties, township governments and village committees, and went deep into the construction site to understand the implementation of the project and guide the project construction. In 2005, Yunnan Mobile has built more than 750 base stations, covering more than 700 administrative villages/kloc-0, exceeding the scheduled tasks, accounting for 62.7% of the total number of 2,850 administrative villages covered by "village-to-village telephone" in Yunnan Province in 2005.
In 20 12, Ma Kui officially became the top leader of Yunnan Mobile, and the previous network construction was fully rewarded, especially the 4G network of Yunnan Mobile. After years of integration, testing and scale test, China Mobile's 4G has become an international communication standard. It can be said that Ma Kui watched Yunnan's 4G network develop step by step.
In the 4G era, Yunnan Mobile's market position was completely established for several years, because at this time Yunnan Telecom entered the market, not only Yunnan Unicom and Yunnan Mobile, but also Yunnan Telecom. Obviously, as the leading local fixed-line operator, the outside world originally thought that Yunnan Telecom would be as sudden as Sichuan Telecom, or at least as prosperous as Chongqing Telecom and Hunan Telecom.
Unfortunately, 4G hardly gave Yunnan Telecom any chance. Under the leadership of Ma Kui, Yunnan Mobile is more stable in market and government and enterprise business. Ma Kui is also called "the mobile person who knows Yunnan best" by the industry.
Ge Songhai: Opening a New Journey of 5G
20 19, Ma Kui, who devoted his youth to Yunnan Mobile, was transferred to the general manager of Sichuan Mobile.
Seeing the present situation and going back to the past, Li Xiuchuan once lamented, "I remember when we first built the network, we had to learn from Hong Kong Mobile Communications Co., Ltd. (CSL), and now China Mobile has already become the largest operator with the largest number of users in the world."
In this process, Yunnan Mobile has trained or transported a large number of senior executives, including the general manager of Sichuan Mobile, the general manager of Yunnan Mobile Ge and the deputy general manager Huang, all of whom are excellent talents.
For example, Ge was promoted from deputy general manager of Fujian Mobile to general manager of Yunnan Mobile. Although Fujian has only a population of more than 30 million, the revenue scale of Fujian Mobile is larger than that of some central mobile companies with a population of more than 60 million, which shows the ability of Fujian Mobile.
Another example is Huang, who moved from Jiangxi Mobile to Yunnan Mobile. Fighting in Yunnan for 8 years and being in charge of government and enterprise or market for a long time have also made great contributions to the development of Yunnan Mobile.
"What foreigners can do, we will do better."
On April 20th, 2000, China Mobile Communications Corporation was incorporated in Beijing, and it has been 2 1 year. Yunnan Mobile is the shadow of the hard work of China Mobile employees, who can see strong enterprising spirit, tenacious will, keen market awareness, firm strategy and firm execution.
At a meeting on 20 19, Li Xiuchuan also said with deep affection: "Looking at the development course of China Mobile for 20 years, the enlightenment is that we can do what foreigners can do, and we will do better. What other enterprises can do, state-owned enterprises can do, and will do better! I wish China Mobile a brighter future. "