CMAT certificate is jointly issued by the Examination Center of the Ministry of Education and China Market Institute. There are three types of certificates:

1, China marketing director qualification certificate. The main contents include: strategic marketing, marketing culture, inter-organizational marketing (relationship marketing), logistics and supply chain management, service marketing, integrated marketing communication, direct selling, marketing audit and control, marketing information management, marketing ethics, case analysis, special research, relevant economic, management and legal knowledge.

Through the study and examination of the above courses, candidates can master the theories and methods of marketing strategy, modern marketing process management, promotion and expansion of marketing ability, and make full use of internal and external information of enterprises to formulate a comprehensive marketing strategy. Organize the decomposition and implementation of corresponding public relations strategies and specific implementation plans; Effectively carry out market operation and promote the realization of strategic objectives of enterprises.

The examination textbook is China Marketing Director Qualification Certificate Textbook, which is divided into Volume I, Volume II and Volume II. Guo Yi, Chen Chuan, Xiao Li, Chen Hongan and Zhang Yanhui wrote the script, and Guo Yi edited it.

2. China Marketing Manager Qualification Certificate. The main contents include: marketing management, marketing knowledge that managers should have, consumer behavior analysis, channel management, sales management, marketing scenario analysis, marketing ethics and related economic, management and legal knowledge.

Through the study and examination of the above courses, candidates can accurately study and analyze products and markets, master the strategy and tactics of selecting target markets and planning to enter, effectively take charge of business development and sales team management, and promote the realization of enterprise marketing goals on the basis of understanding the core theories such as market research and channel strategy, sales process and personnel management, and promotion and expansion of marketing ability.

The examination textbook is China Marketing Manager Qualification Certificate Examination Textbook, which is divided into two volumes. Written by Mei Qinghao, Li Yugang and Jun Heyu, with Mei Qinghao as the editor-in-chief.

3. China Marketing Manager Assistant Qualification Examination. The main contents include: new economic marketing, customer value and relationship marketing, purchase behavior analysis, personnel promotion, business negotiation, self-management of salespeople, service marketing, international marketing and related economic, professional ethics and legal knowledge.

Through the study and examination of the above contents, candidates can understand the marketing strategy of enterprises and implement it correctly on the basis of mastering the core theories such as marketing principles, promotion and expansion of sales ability; Ability to expand, evaluate and manage regional markets. Collect and sort out valuable information to provide a basis for enterprises to formulate business development strategies.

Organize and implement:

CMAT examination is sponsored by the Examination Center of China Ministry of Education and China Market Society. The organizer of our province is the Provincial Education Examinations Institute, which is responsible for organizing examination registration, information collection, examination room arrangement, examination organization and certificate issuance.

Examination form:

The assessment of China Marketing Director and China Marketing Manager includes two parts: comprehensive ability assessment and practical ability assessment, while the assessment of China Marketing Manager Assistant only includes comprehensive ability assessment.

The comprehensive ability test adopts the national unified written test (closed book), and the practical ability test takes the form of writing a case study report. For the certificate examinations of China Marketing Director and China Marketing Manager, candidates must pass the comprehensive ability examination and practical ability examination at the same time before they can be determined as qualified.

Registration method:

Anyone who is engaged in relevant work or study in the fields of market management, marketing planning, market research, product sales, enterprise management, brand management, channel management, operational decision-making and so on can voluntarily choose the exams with different certificates, but they can only apply for one certificate at a time.

Examination time and place:

The examination time of the project is unified throughout the country. In principle, the examination will be held twice a year, and the specific time of each examination will be published on the websites of provincial education examination institutes. After the examination registration time is announced, candidates can bring valid identity documents to the training auxiliary institutions to register.

The case study report is collected and summarized by the applicant to the China Market Society, and the China Market Society organizes the review of the special case study report.