So I want to cherish life with all the people. One day, I told my brother about it and called him. He had a bad temper, so he had a conversation from the beginning. That's when I woke up. I was the victim. By the way, I want to ask one thing, that is, "Baidu, when did you become yellow?"
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Baidu bidding ranking was exposed by CCTV.
2008- 1 1- 17 16:27
15 and 16, CCTV news reported the gray curtain of Baidu's bidding ranking for two consecutive days. Baidu's bidding ranking was accused of interfering with search results too much, resulting in spam and malicious shielding, and was accused of "extortion marketing", which triggered public doubts about its information fairness and business ethics. This is the second time that this Chinese search engine has been pushed to the forefront after "Sanlu Gate". Yesterday, the reporter tracked and found that Baidu promised its key customers that "deleting negative news, improving brand reputation and positively guiding public opinion" would be one of the main value-added services, and realizing multiple functions such as "blocking links in web pages" on search pages.
Enterprises that are unwilling to spend money are maliciously banned.
2008 was an eventful year for Baidu. Baidu search engine pioneered the business model of "competitive ranking" and thus became one of the most profitable online companies. In 2007, Baidu's annual revenue was 65.438+74.4 million yuan, most of which was advertising revenue of "bidding ranking". However, it is Baidu's wealth printing machine that has attracted more and more questions from Baidu. Whether Shanghai Mobile sued Baidu for trademark infringement earlier or Taobao resolutely blocked Baidu's search, the spearhead pointed to one point: Baidu's bidding ranking virtually caused malicious fraud by unscrupulous merchants.
On June 365438+1October 3 1 day, entrusted by Wang Guanjue, the legal representative of Hebei Tangshan Renren Information Service Co., Ltd. (legal person of Quan Min Medical Network), Li Changqing, a lawyer of Beijing Bangdao Law Firm, delivered a copy with the format of 16 and the thickness of 9 1 page to an official of the Anti-monopoly Department of the State Administration for Industry and Commerce. According to the official, this is the first case in the network field since the implementation of the Anti-Monopoly Law.
Prior to this, on September 8, Taobao announced to the outside world for the first time that it blocked Baidu search links and publicly protested its fairness. On September 12, Baidu was exposed for allegedly charging 3 million yuan for protection to block the negative news of Sanlu milk powder, and was involved in the "Sanlu problem milk powder" incident that shocked the whole country and became the target of public criticism.
The so-called "bidding ranking" is a business launched by search engine manufacturers. When users search for some commonly used words, the names of the providers who have purchased services from search engine service providers will rank at the forefront of the search. Every time a user clicks on a search result and enters the manufacturer's homepage, the manufacturer will pay a fee to the search engine service provider, which is the advertising revenue of the search engine.
Some websites have encountered the same problems as Sinopharm. They revealed that they had done bidding ranking in Baidu before, and if they didn't do it later, they would be easily blocked by Baidu. For example, a well-known private hospital in Chongqing has been ranked first in search engines such as Baidu, Google and Yahoo after establishing its own website. But since August this year, the hospital website has never been searched by Baidu. Forced to help, the person in charge of the hospital quickly invested money to participate in Baidu's bidding ranking. Soon, the hospital website appeared "magically" on Baidu.
Because the bidding ranking makes companies that spend money appear in front of the search results, some companies that are unwilling to spend money for this can only appear at the end of the search results. Some companies told reporters that they were maliciously blocked by Baidu and disappeared from search results. According to the person in charge of Childhood Network, more than 1 10000 pages have been included by Baidu since the website was launched, so users can easily search Childhood Network. However, after refusing to participate in the bidding ranking, only two pages have been included at present.
Marketing planning online exposure "delete negative news" into a service means
Recently, at the "Search for the Future" Internet theme forum held in internet society of china, Kai-fu Lee, president of Google Greater China, pointed out that the real reason why some domestic search engines have been accused of unfair search results for a long time is to balance the interests of advertisers and their own income. Although selling search results is a short-term profit model, it will lead to a lack of trust in the long run.
In response to Kai-Fu Lee's challenge, Baidu spokesman held high the banner of "spam". Baidu said that the proliferation of spam on the Internet in China has become a very serious problem: "Because search engines have become the gateway to the Internet, ranking in search engines can produce great commercial value, so a large number of spam is breeding on the Internet, with the aim of obtaining commercial benefits through search engines. But this junk information has seriously affected people's normal use of search engines. If the search engine can't solve this problem, it will hurt the majority of netizens and ultimately hurt the future of the search engine industry. "
However, for some time, more and more consumers complained that they were cheated because of the false websites or information provided by Baidu search engine bidding ranking. Some exaggerated and even false information about drugs and hospitals is promoted through the competitive ranking provided by Baidu search engine, especially those hospitals and drug websites that claim to treat various cancers and sexually transmitted diseases. They either fabricate expert resumes or sell fake drugs, deceiving consumers to spend money in vain, but delaying the best treatment opportunity. In fact, it is precisely because of Baidu's bidding ranking marketing model that all kinds of information can appear in the forefront of search results when buying Baidu's search ranking, but the authenticity of the information has not been verified.
10.8, 165438+, a post "Niu Ren reveals: Baidu protects Sanlu and other big customers like this" attracted the attention of tens of thousands of netizens. In the post, the whistleblower provided a PPT screenshot of Baidu's marketing plan for a brand. Among them, "Public relations protection: deleting negative news, enhancing brand reputation and guiding positive public opinion" and "Blocking links (live links) in web search in crisis public relations" were recommended to customers by Baidu as "value-added services".
The reporter found this 60-page marketing PPT. PPT from Baidu Sales Department introduced Baidu's current advertising products in detail, including regular bidding ranking and search box implantation. What triggered a heated discussion among netizens was that in this document, Baidu promised its key customers that "deleting negative news, improving brand credibility and positively guiding public opinion" would be one of the main contents of value-added services, as well as realizing multiple functions such as "blocking links in web pages" on search pages. Other channel information shows that similar PPT schemes have been circulated in the hands of some big customers of Baidu.
This is the first time that a document has confirmed that the so-called "public relations protection" and "negative information deletion" principles really exist inside Baidu. After their appearance, they caused an uproar in the forum.
According to insiders, this document shows that the so-called "public relations protection" principle not only exists inside Baidu, but also has become an important "value-added service" for Baidu to impress customers. However, the insiders said that it was not unexpected. "Because Baidu's business model of bidding ranking determines that it can only achieve the maximum commercial return through the above channels." Of course, this will also cause netizens to be at a loss as to whether the searched information is true or not.
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CCTV and Baidu can't help but suggest that Baidu block CCTV.
2008- 1 1- 17 16:25
CCTV has made negative reports on Baidu for two consecutive days. I don't know if Mr. Li Yanhong, the head of Baidu, read these two news reports. Is it that fine sweat began to seep from his forehead, or is it full of sweat? Of course, it is also possible that Mr. Li Yanhong did not see the CCTV report, and neither did the author. I didn't know that such a big thing happened until I read the relevant news on the Internet. It was a big event.
No one can underestimate the lethality of CCTV. As a warning, the poet Jiang Nanchun's Focus Wireless was castrated alive by CCTV. It was originally a project to be listed on Nasdaq, but it was ruined by CCTV. To describe it with a once popular sentence: after decades of hard work, I feel back to before liberation. Now, CCTV is eyeing Baidu and thinks that Baidu's good days may come to an end.
The two CCTV reports obviously have certain internal logic and gradual traces. On the first day, it was social news to report that consumers were deceived by false websites or information provided by Baidu search engine bidding ranking. The next day, the report on Baidu's bidding ranking, especially the help of Baidu's internal employees in fraud, was in-depth and in-depth. Judging from this tight situation, it seems that CCTV will not stop there and may be ready to go straight to Huanglong. Of course, it is not excluded that Baidu will launch an emergency public relations plan to mediate. Just as Baidu blocks small websites, please ask CCTV to block Baidu's negative news once, at the cost of Baidu's investment 1 100 million RMB CCTV advertising fee.
If CCTV doesn't buy it, I strongly suggest that Baidu block any CCTV news. CCTV is a bit unkind to this. Want to know that Baidu is also a famous Jianghu boss, why not give some face? Why did you just poke out the bidding ranking? It's not interesting enough. If your old CCTV man is recently affected by the financial turmoil and his advertising revenue is reduced, and he wants to make some money from Baidu, just say so. Why play dirty? They are all mixed together in the same way. The unspoken rules of the media are tacit. Just say in advance, let Baidu invest 100 million in CCTV. Not worth it. Well, since CCTV is the black hand, Baidu is not a vegetarian. If you expose me, I will block you. Don't think that Baidu has no means and is a lamb that can be slaughtered at will, just ride a donkey and read a song book.
Therefore, the author solemnly declares that he strongly recommends and strongly supports Baidu to block CCTV. Never be soft-hearted. Just like companies that refuse to bid for rankings, all news pages about CCTV should be blocked completely and without leaving any traces. If Baidu kills CCTV, that's the real cow, that's the real boss. It's a pity that I just searched on Baidu with the keywords "CCTV" and "Baidu", but I can still see the news and comments about this incident. I'm angry, very angry. Why Baidu is weak on CCTV? Is it bullying? I don't understand.
Let's say a few more digressions and look at the discussion on the internet. It is said that CCTV's exposure of Baidu is a conspiracy of an opponent, which is driven by a company's behind-the-scenes manipulation. It's hard to tell true from false. However, I think this is unlikely. After all, CCTV is not a small role and cannot be easily manipulated. If there is manipulation, who is behind it? In my opinion, the biggest possibility is those netizens and the public who have been dissatisfied with Baidu for a long time.
Therefore, please ask Baidu to either block CCTV or listen to the voices of the masses, learn from mistakes, repent and bow to netizens. (Author Lu Jianguo)