On September 22nd, according to media reports, Zhao Yingru, the former director of Jetta Brand Sales Division, was transferred to FAW-Volkswagen Sales Company as the deputy general manager in charge of the Volkswagen brand market.
In this regard, Caijing Automobile contacted the relevant person in charge of FAW-Volkswagen brand. The person in charge did not deny the report, but said that an official statement would be issued later, subject to the official information.
According to public information, the post of deputy general manager in charge of the mass brand market has been vacant for 4 months.
Previously, this position was held by Ma Zhenshan, but on May 27th, he was promoted to executive deputy general manager of FAW-Volkswagen Sales Company and executive director of Volkswagen brand, and was fully responsible for the sales and marketing of Volkswagen brand. Since then, the post of deputy general manager of Volkswagen brand market has been vacant.
During Ma Zhenshan's four years as deputy general manager of the market, the sales of Volkswagen brand increased greatly, and a variety of SUV products were launched, which filled the gap of FAW-Volkswagen brand in the SUV field.
In 20 19, the sales volume of FAW-Volkswagen brand was 139.8 1 10,000 vehicles, with a slight decrease of 1%. However, the overall performance of FAW-Volkswagen brand is better than the market.
According to the data of China Automobile Association, the passenger car market sales in 20 19 was 214.44 million, down 9.6% year-on-year.
Successor Zhao Yingru, 20 19, became the director of Jetta brand sales division. During his tenure, Jetta brand performed well in China.
Jetta brand, a sub-brand of Volkswagen brand, was released in February 20 19, aiming at the domestic entry-level market.
Last year, Jetta brand sold 43,000 cars in China, accounting for 2% of the total sales of FAW-Volkswagen. From June 5438 to August this year, the cumulative sales volume of Jetta brand exceeded 65438+ 10,000, and this year's target is 200,000 vehicles.
Harald Muller, president of Jetta brand, said that the performance of Jetta in China market made the public consider pushing Jetta to other countries. He said that Volkswagen has been trying to develop economical cars for emerging markets for many years.
Before joining the Jetta brand, Zhao Yingru also served as the eastern general manager of FAW-Volkswagen Sales Company and the deputy general manager in charge of the network.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.