Professor Wu Dongming: Head of the Department of Economics, Tongji University, Shanghai occupies an old industrial base in Shanghai, which is favorable for the development of Pudong. The corporate image planning and design center led by him has done a lot of CI planning and design for enterprises in Shanghai. Its main characteristics are: the combination of rigorous theoretical and academic research in colleges and universities with the business strategy of enterprises has opened up a road for colleges and universities to serve the main battlefield of enterprises, and it is the main representative of colleges and universities participating in enterprise CI planning and design.