Shandong Academy of Literati Painting and Calligraphy pays special attention to the role of literature in painting and calligraphy, and regards the perfect combination of poetry and books as its unremitting artistic pursuit. In the first half of 20 10, Shandong Academy of Literati Painting and Calligraphy organized nearly 100 writers and painters from Beijing, Tianjin, Shandong and other places to create and launch 40 groups of "combination of poetry and painting", which was praised as "artistic feast brewed by poetry and painting" by people's daily, China Art Newspaper, Wenyi Newspaper, China Calligraphy and Painting Newspaper and Qilu Evening News.
Based on the principle of sincere service and mutual benefit, Shandong Scholar Painting and Calligraphy Institute has carried out various forms of cooperation with local party committees and governments and large enterprises. The large-scale series of activities of "National Famous Paintings and Calligraphy in Shandong" carefully planned by Shandong Scholar Painting and Calligraphy Institute also set up a platform for local party committees and governments and large enterprises to attract writers, painters and calligraphers to participate in cultural construction.