Field control needs to create the atmosphere of the venue through live welfare notice; As soon as the product is put on the shelves, it will set off an atmosphere of expectation; The looting atmosphere when the explosives are led to open for one second; Comment-oriented, constantly triggering fans to brush the screen in the live broadcast room. And follow up the sales rhythm of the anchor, fully implement the key points of the script rhythm, and promote or alleviate the key nodes.