1998 Liu joined OPPO after graduation. In 2003, he served as Minister of Development. In 2006, it began to sell OPPO Blu-ray DVD in the United States. Since then, he has been using the so-called internet model now, and there is no offline sales. He also communicates with users in the forum and constantly upgrades the software according to the user's experience. In 2008, he became the general manager of OPPO Blu-ray Division. During his tenure, he made OPPO Blu-ray player a popular Blu-ray player among American high-end audio-visual enthusiasts. ConsumerReports: the first Blu-ray player in the United States for two consecutive years, the most respected brand. 20 1 1, OPPO blu-ray won the PCMag reader's choice award, among which OPPO even surpassed apple in overall user satisfaction and recommendation willingness.

20 12 in March, Liu began to take over the OPPO mobile phone marketing system, vigorously promoted the internet marketing reform, and led the listing of many OPPO models such as Find 5, N 1.

On 2013165438+10/8, Liu Weibo announced his resignation from OPPO. On February 17 of the same year, he announced that he would start his own business, set up one plus technology and join the Internet mobile phone camp.

20 14 10 13, the launch conference of one plus technology brand was held, and it was announced that one plus mobile phone would cooperate with CyanogenMod, the originator of third-party development of Android, to jointly build the most perfect Android flagship in the world. The cooperation between the two sides caused a sensation in the industry.

20 1 April 23rd, 2004, Yijia1the first flagship mobile phone was released, and the price was 1999.99 yuan. The mobile phone is not only top-class in configuration, unique in feel, novel in design and excellent in quality, but also the first in the mobile phone industry to talk about configuration, cost performance, feel, design and technology.

On July 22nd, 20 14, a limited edition mobile phone made of bamboo was released, which triggered a wave of personalized mobile phones in China.

2014165438+125 October, attended the "20 14 StarUP Nations Summit" conference in Korea and put forward the viewpoint of "the third possibility of the mobile phone industry".