Seven KTV chain stores under the Hongkan Group are engaged in celebrity endorsement, singer record conference, large-scale concert planning and production, packaging local singers to make albums and promote them. By 20 13, the group has 3 12 employees, 26 of whom are laid off and re-employed, and pay more than 6 million yuan in profits and taxes to the government every year. Hong Kan's first store, Guilin Road Head Office, was established in May 2006. At that time, the concept of KTV was not very clear. More often, people spend a few dollars to improvise in the street, and then bring a TV and microphone from the hotel room for guests to entertain after dinner. At that time, we called this form "karaoke". When the concept of "KTV" was really introduced, Xu Liang dared not say that the Red Pavilion was the first in Jilin Province, but the Red Pavilion was the first to introduce VOD system. At that time, this system was expensive, but due to the development and demand of KTV, Xu Liang did not hesitate to introduce this system into Changchun. Xu Liang said that the KTV market has gradually matured, and the demand crowd is becoming more and more extensive. More people enter KTV for recreation and enjoyment, which is also a spiritual and material cultural demand. With the rapid development of society, people's work pressure and life pressure are increasing. K-songs are the best way for people to release pressure and bring very optimistic development space for KTV market.
As an artist, Xu Liang studied Chinese painting in Jilin Art Institute from 65438 to 0993. Because his family is ordinary, his parents are workers in the first automobile factory. During college, they worked independently. They taught many children to learn sketching and watercolor in the FAW Workers' Cultural Palace, earned some study fees for going to college, and helped some poor students who could not afford the study fees to teach for free, which was affirmed by the leaders of the Cultural Palace. 1997 After graduation, he set up his own Chinese painting studio, rented a counter in Chang Ying Film Palace, set up a stall and engaged in tourism. After tasting the sweetness of various industries, Xu Liang decided to realize his dream-singing. Xu Liang, who likes singing at ordinary times, was awarded the title of "Top Ten Singers on Campus" by Jilin University of the Arts. At that time, Xu Liang sang an inspirational song "Sailor" by Zheng Zhihua and conquered the audience. The interaction and atmosphere at the scene made Xu Liang feel that singing was a very enjoyable thing, so he wanted to provide everyone with a happy, relaxed and comfortable entertainment space.
Speaking of the name Red Pavilion, Xu Liang said that the Red Pavilion originated from Hung Hom Gymnasium in Hong Kong. "Hung Hom" is the dream of all Asian singers. It is a great honor to stand in Hung Hom Stadium in Hong Kong and give a solo concert, which is also the highest honor of a singer's personal singing career. The singer's dream is also Xu Liang's dream-everyone who walks into the Red Pavilion can stand on the stage of dreams. In order to distinguish Hong Kong's "Hung Hom", I specially used the word "Kan" because it stands for transcendence.
When asked how to measure the gap between reality and art, Xu Liang said frankly that art can show its value through business. He talked about the famous Stlye store, luxury store, jade store, Earl store, Lingxiu international store and Duke's Time store. It is because of his understanding of art that Xu Liang introduced the concept of "theme culture" into the KTV market.
"So Red Kans is not just a name from the beginning, it represents the cultural connotation of an enterprise, so Xu Liang chose this name.
Feel and approach life happily.
It was Xu Liang who created the "OK Ceremony" and Xu Liang who regarded green as corporate culture. At the end of 2009, she shouted the slogan of "stepping through the snow in the wind and sending troops to the south", bought the original Jade Pearl nightclub in one fell swoop, and invested heavily to build the KTV entertainment chain Jade Store (4 stores), which was officially put into operation at the beginning of 20 10.
The decoration design of the Jade Shop is elegant, and it is a theme style design concept. For example, the first floor is Changchun style, the second floor is the world's top ten palaces, the third floor is the theme of film and television dramas, the fourth floor is the theme of the World Expo, and the fifth floor is the theme of world famous places. Highlight cultural universality and cultural diversity. "Culture is popular and entertainment is also popular", which is what Xu Liang wants to achieve.
20 1 1 12.22 It is worth mentioning that the entertainment organization chain Earl Store (5 stores) of Hongkan KTV is royal. At this time, Xu Liang paid more attention to social welfare activities. "Every time we sell a bottle of beer, our store will donate one yuan, and so far we have donated a total of 260,000 yuan." In addition, philanthropist Xu Liang invested 300,000 yuan to build Hongkan Central Primary School in Nong 'an County, and Xu Liang was recommended as honorary principal.
Xu Liang said that he had a lot of things to do, and now he was too busy. For example, the difficult employees of self-help companies come to visit and build houses; For example, using career to tap and recommend more potential singers in Spring City, to serve people with musical dreams, and to throw touchstones and stepping stones; For example, invest in building a recording studio, make MTV by yourself, and package and promote singers.
It should be said that it is his ultimate goal to turn Hongkan Entertainment Group into the entertainment carrier of Changchun KTV industry.
Xu Liang: I hope more caring enterprises will join us.
Mr. Xu Liang, Chairman of Hongkan Group, donated RMB 60,000 in this fundraising. He said that 10,000 of them were donated by his daughter, which was the pocket money saved by her daughter over the years. This not only touched Xu Liang, but also made him sober. He said: I hope all employees of Red Magazine can have this sense of great love, because many employees are young and difficult to get out, but they should be good people anyway and jointly build a caring enterprise.
Enthusiastic public welfare-public welfare is a kind of responsibility, but also a kind of responsibility.
Public welfare activities play an important role in the long-term vitality, social influence, positive image of enterprises and correct guidance of employees. This is not only the embodiment of positive energy, but also the embodiment of corporate social responsibility and responsibility. The bigger the enterprise, the greater the responsibility. Under the premise of the benign development of enterprises, it is the best publicity for enterprises to invest part of their funds in public welfare undertakings. Xu Liang said: "The reward for society is the cognition of society. Some people say I just want to improve myself. I don't deny that this is one of my goals. Charity brings popularity. Helping others is helping yourself. I am actually doing public welfare. " Director Dong of Jilin Hongkan Entertainment Group and Executive Chairman of Northeast Division of China Miss World Tourism Competition.
Vice Chairman of Jilin Federation of Literary and Art Circles Quyi Association
President of Changchun Entertainment Industry Association
Executive Vice President of Jilin Culture and Leisure Industry Chamber of Commerce
Executive President of Jilin Changjitu Chamber of Commerce
Executive Director of Jilin Charity Federation
Jilin Youth Federation is in charge.
Deputy Secretary-General of Jilin Young Entrepreneurs Association
Executive Director of Jilin Young Musicians Association
Executive Director of Jilin Entrepreneurship Promotion Association
Vice Chairman of the Presidium of College Students' Entrepreneurship Club of Jilin Province
Executive Vice President of Jilin Writers and Entrepreneurs Association
Member of Jilin Branch of China Democratic League
Deputy Secretary General of Changchun Youth Federation
Jilin province Federation of industry and commerce executive Committee
Jilin province soft environment supervisor,
Changchun city administrative law enforcement supervisor,
Changchun city public security bureau invited police inspector,
Jilin Army Reserve Artillery Division Middle School
Jilin province youth rights spokesperson,
Principal of Hongkan Central Primary School in Nong 'an Town, Nong 'an County, Jilin Province