Cao Zhenyu, executive vice president of Changan Ford's national sales and service organization, said that Changan Ford's two new products are part of the "Ford China 330 Product Plan". At present, Changan Ford is speeding up the development and market launch of new products in China, so as to better launch more competitive products and meet the needs of consumers in China. In the next three years, Ford will launch more than 30 new products in China market.
Launch the new Focus Active, and play cross-border Ford "More China"!
On April 3rd, at the "Ford China 2.0" conference held by Ford Motor Company in Shanghai, Chen Anning, vice president of Ford Motor Company and president and CEO of Ford Motor Company in China, announced a brand-new business promotion plan for Ford-"More Fords, More China".
In Chen Anning's view, with the rapid development of new products in the market, the phenomenon of product homogeneity is becoming more and more obvious, especially for the huge China automobile market. In this regard, Ford gives a "more Ford" flavor to ensure that Ford can be different.
Of course, too distinctive American characteristics are like a double-edged sword, which does not necessarily conform to the taste buds of China people, so Ford's second taste medicine is "more China". What is "more China"? In terms of products, communication, culture and driving experience, it should have more China characteristics.
We believe that the arrival of the new Focus Active is a clever combination of "more Ford, more China". The new car not only has the flexible control experience of Fox, but also has the dynamic cross-border design and road adaptability comparable to SUV, which deeply integrates Ford's control DNA with consumers' demand for space and passability.
Externally, the design of the new Focus Active combines the sports essence of the hatchback with the atmospheric outline of the SUV. The dark mesh grille with dark lines on the front face is surrounded by dark decorative strips, which complements the small black surround of the car body and the silver guard below. Coupled with sharp LED headlights, the whole front face looks more energetic.
The exclusive design of the side of the car body, 18 inch wheels and silver front and rear bumpers further enhances the visual muscle sense of the whole car. Both the side skirts and luggage racks incorporate more SUV design elements, which are full of sports atmosphere.
In the interior part, the new Focus Active highlights the aesthetic feeling of the trend. The leather seats with the word "A" all adopt unique blue stitching, and the central control and door panel are dotted with exclusive blue decorative strips and exclusive welcome pedals, which breaks away from the conventional dim tone and conveys the visual attitude of trendy personality. Not only that, the leading B&, world-class B& 12.3-inch central control high-definition touch screen; O Perfect sound system, bringing cinema-level audio-visual enjoyment to riders who pursue high-quality cross-border life.
The new Focus Active also has a new interpretation of "Ford-style driving experience": through the special adjustment of the chassis and front and rear axles, it can not only bring the passability of SUV, but also ensure the stability and comfort during driving; Two driving modes, anti-skid and uneven road surface, are added to upgrade the driving pleasure again and bring consumers a more exciting and leisurely driving experience; The car is equipped with 1.5 liter EcoBoost? Turbocharged dual-injection engine, with high efficiency and strong power, the maximum power can reach 128 kW and the peak torque is 243Nm；; Match the leading 8-speed automatic gearbox in the same class to achieve more positive shift response and better fuel economy.
Big seven-seat SUV, new Ford sharp ST-Line, movement from the inside out.
In addition to the appearance of the new Focus Active, another heavyweight model, the new Ford Sharp ST-Line, released its interior design for the first time at this Chongqing Auto Show after its appearance at the Shanghai Auto Show.
When you open the car door, the first thing you see is the 12.8-inch high-resolution vertical touch screen, which is standard in all departments and unique in the same level. The interior design of the new Ford Sharp ST-Line is both sporty and luxurious, with a perforated leather steering wheel, a unique black ceiling and a full-car sports coupe seat design, which is sporty and elegant.
It is worth noting that the new Ford Sharp ST-Line is a seven-seat model specially built for the China market, and each seat of the whole car can be independently adjusted to a more comfortable sitting position; The second and third rows of seats can be laid down independently. After being laid down together, the trunk volume can exceed 2000 liters, and the flexible and oversized loading space can meet different travel needs under different conditions.
The new Ford Sharp ST-Line model is also equipped with the fourth-generation 2.0-liter EcoBoost twin-vortex turbocharged engine, with a maximum power of 180 kW and a peak torque of 390 Nm. rice. The 8-speed automatic transmission with greater torque not only brings outstanding power performance and more positive shift response, but also reduces fuel consumption and carbon dioxide emissions.
Both new cars embody the "Ford-style driving experience"
"It is the mission and value of Changan Ford to have a deep insight into the changes in automobile consumption demand and to create a comprehensive driving experience for China consumers by relying on the leading technology synchronized globally." Cao Zhenyu, executive vice president of Changan Ford's national sales and service organization, said, "With' strength',' spirit' and' intelligence' as the core, Ford products continue to bring China consumers a Ford-style driving experience that is constantly surpassing."
Strength-"strong" power, Ford brand products "efficient and strong" deserved. From 1.0 liter to 3.5 liter EcoBoost series engine, from 6-speed manual gearbox and automatic /8-speed automatic gearbox to 10-speed rear-drive automatic gearbox, Ford not only provides power for the legendary GT/RS series that dominates the track, but also provides abundant power for the daily driving series represented by Focus, Maverick and Sharp, and at the same time, it takes into account fuel economy, making it both a fish and a bear's paw.
Spirit-"Smart" control and the driving sense of Ford brand products perfectly explain the fun and experience of "integration of people and cars". Ford's precise steering, linear throttle control, gradual braking and strength bring drivers the most pleasant driving experience; And its solid chassis skills can be compatible with a variety of powertrains from performance cars to family cars to meet the diverse needs of consumers; Ford products have representative NVH performance, providing a quiet and comfortable interior space; Ford's choice and requirements for tires are even more ingenious. It tests noise, comfort, handling, rolling resistance, etc. for many rounds, and constantly iteratively optimizes it to achieve a sensitive and accurate handling experience ... all these are to maximize the excellent handling and comfort of Ford products.
Wisdom-"smart" technology, Ford brand continues to use forward-looking technology and popularize it, benefiting a wider range of consumers. Starting from 20 19, most domestic Ford brand new models will be equipped with the Ford Zhixing infotainment system SYNC+, which is aimed at the needs of China consumers and combined with the core technology of Baidu artificial intelligence. In the same year, most new Ford brand models sold in China will also be equipped with Ford Co-Pilot360? Zhixing driving assistance system; By the end of 20 19, all the new Ford brand models sold in China will realize 100% car networking; In 20021year, Ford Motor Company will also start mass production of the first vehicle equipped with cellular car networking technology (C-V2X). The new Ford Sharp ST-Line and the new Fox Active are both equipped with the Zhixing infotainment system SNYC+ and Ford co-pilot 360 jointly built by Ford and Baidu based on artificial intelligence vehicle networking technology. Zhixing driver assistance system.
Finally, the Changan Ford booth at this auto show not only brought us two heavy new cars, but also brought us a series of interesting and creative booth interactive experience activities. For example, in the "Fox Racing Culture Experience Zone", the audience can start a "speed and passion" track tour in the VR intelligent technology cabin; In the "Changan Ford SUV Experience Zone", simulate the sand table "Idea Racing". With the help of VR somatosensory equipment, four spectators can compete in the same venue at the same time, and the vehicle can move forward by concentrating. The more focused you are, the faster you will be.