Wusu Beer was born in Wusu City in 1980s. Now, Wusu Beer has rushed out of Wusu, enjoying a high reputation in Xinjiang and occupying a place in China beer industry. In Xinjiang, Wusu beer can be seen everywhere, whether it is a prosperous city or a remote town. Especially in the summer when beer sales peak, Wusu beer is almost everywhere. All kinds of products, all kinds of posters, large and small beer stalls ... Wusu beer has long been an indispensable part of Xinjiang people's life.

Wusu people have special feelings for Wusu beer, which permeates their daily life. Although the headquarters of Xinjiang Wusu Beer Co., Ltd. moved to Urumqi because of the development of its business, the most important production base of Wusu Beer is still in Wusu City. More importantly, Wusu beer is rooted in Wusu, and Wusu people are proud of Wusu beer. Wusu people don't even want to research the name of Wusu beer. They take it for granted that the beer born in Wusu City can be called without it. In Wusu, people love beer even more: on summer nights, large and small beer barrels can be seen everywhere in the streets; Wusu people entertain friends from other places or go on business trips from other places, and Wusu beer is essential during the dinner. Wusu people drink Wusu beer and enjoy the pride brought by Wusu beer-Wusu beer is one of the earliest local well-known brands in the northern slope economic belt of Tianshan Mountain, and now it is a well-known brand in Xinjiang.

Zhangyan was transferred to Wusu in August 2006. Wusu people's affection for Wusu beer soon infected him, which made him know more about Wusu beer in less than a year.

Wusu beer has precipitated too many Wusu people's feelings, and they have no reason not to have deep feelings for Wusu beer.

Among the counties and cities in Xinjiang, Wusu City came into contact with industrialization earlier and has a deep industrial culture, which is attributed to a group of enterprises that appeared in Wusu in the 1980s, among which Wusu Beer is the most influential and far-reaching one. These influences can still be found in all aspects of Wusu city: the growing Wusu beer not only created huge material wealth, but also trained batches of technical talents and enterprise management talents for Wusu city. Not only that, but also many leaders from various departments in Wusu City have worked in Xinjiang Wusu Beer Co., Ltd. ... Wusu Beer is like the "Whampoa Military Academy" for Wusu party and government cadres and enterprise management talents.

Wusu beer is so important to Wusu and Wusu people. Because of this, when the headquarters of Xinjiang Wusu Beer Co., Ltd. moved to Urumqi, many Wusu people felt dejected and even caused some fluctuations.

Wusu, Wusu people and Wusu beer are inextricably linked. "Wusu Beer is a well-known brand, and the huge intangible value behind it has not been fully tapped. We should better explore and use this brand. " Zhangyan said.